Becoming the Promotion Director of a new radio station was a wonderful experience. Not only was I able to assist with the creation and development of a new brand, I also had the opportunity to see our brand go from being to one of the top radio stations in Sacramento. As Alicia Pecorino, co-worker and long time radio profession wrote, "Melissa is educated, hard-working AND has people skills which I find to be a rare and wonderful gift. She's definitely a triple threat and deserves every opportunity to prove that." See Letter of Recommendation Three.
My first big accomplishment here was creating a social media marketing campaign that doubled our on-line following and increased our listenership. Time after time, my innovative thinking and project execution put my talent in the spotlight. For example, my ideas were featured in a blog post by one of our industry's top consultants. See Great Social Media Ideas. I also created an innovative campaign that not only markets our brand, but deepens our connection with our customers, provides an interactive sponsorship for our clients and supplies us with valuable market research to improve our brand. It also increased engagement on our social media platforms and traffic to our website. This idea was highlighted in an industry on-line magazine and picked up by several radio stations around the country. See Innovative Marketing Ideas.
In addition to managing promotions at RADIO 94.7 and being a Digital Marketing SEM at Entercom, I was put in charge of promotions for KBZC, Star 106.5 in June of 2013. This is an amazing opportunity that allowed me to help build another new brand in Sacramento under the direction of yet another amazing Program Director! This experience has really widened my marketing breadth, introducing me to another target demo with different needs, wants and lifestyles. I also had more opportunities to meet with clients, explain the various tools and promotions and find ways we to make our resources work for their marketing objectives. With more responsibilities, I was compelled to improved my organization and time management skills by creating an organization system that helps me give my team the tools they needed.
In The Day-To-Day
- Create and execute marketing and promotional campaigns for our station and our clients;
- Conduct and analyze market research;
- Website maintenance;
- Manage other digital assets;
- Graphic design for web and print;
- Organize the promotional campaign calendar;
- Act as a liaison between the radio station and its listeners;
- Plan events;
- Produce videos;
- Create on-line content;
- Write proposals;
- Act as a liaison between the programming and sales departments;
- Oversee the promotions staff and interns;
- Manage talent;
- Maintain working relationships with clients, record labels and promoters;
- Oversee contesting and prize fulfillment;
- Maintain files;
- Regulatory compliance;
- And do any project that comes my way.