Vice President of Sales and Marketing
Innov-X Systems, Inc.
Vice President of Sales/Marketing - Ran $70M sales organization. Innov-X (I-X) manufactures field-based X-ray fluorescence (XRF) analysis instrumentation. Managed a staff of (65) including (6) Sales Directors, (5) Product Marketing Managers, and offshore locations in Singapore, Hong Kong, Moscow, The Netherlands, South Africa, Dubai, and Sydney Australia.
Products include portable units as well as process integrated solutions and capital equipment. Products sold into highly diverse markets including scrap metal recycling, mineral exploration (mining), land management, oil and gas, electronics and apparel manufacturing.
¨ExpandedInnov-X business by 50% year-over-year
¨Developed entirely new distribution structure to handle company strategic initiatives in newproducts. These markets have the potential to grow the company 300%. .
¨Rebuilt marketing organization and established several new functions. Established a marcommfunction, which previously did not exist, and implemented company’s first branding effort
¨Significant acquisition of Australian company doubled sales to mining sector