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Areas of Expertise and a Few Highlights

 Award-winning creative leader with proven ability to bring breakthrough creativity to the most innovative forms of branded communication.  A wide range of experience successfully engaging consumers and exceeding client sales goals.  Recognized nationally and internationally for developing fully integrated campaigns incorporating traditional advertising, CRM, digital/social marketing, branded entertainment and experiential marketing.  A collaborative, self-motivated executive with expertise in building highly effective, multi-disciplined departments and leading agency teams in new business development. 

Areas of Expertise

        Digital/Social Marketing        Executive Leadership        Client Relationships

        Branded Entertainment         Marketing Strategy             Data-Driven Results

        Integrated Campaigns           Team Management            Business Development

        Broadcast Production            Content Development        Presentations

A Few Highlights

Created, organized and led C-K’s branded entertainment division, launching award-winning “Sea-Doo Films” and producing branded entertainment television series on ESPN2, “The Ultimate Playground” for Bombardier

•  Received MediaWeek’s Non-Traditional Campaign of the Year for Airborne’s integrated/branded entertainment marketing campaign which catapulted brand to #1 in its category

•  Spearheaded creative for all accounts and new business efforts at Cramer-Krasselt/Milwaukee helping the agency become 3rd largest independent in the country as well as being named “Midwest Agency of the Year”  

•  Developed campaigns for Corona, Ski-Doo, Master-Lock helping each reach #1 in their categories

•  Led Social Marketing efforts for Chick-fil-A as brand was named 2010 runner up for Marketer of the Year

•  Co-authored Engauge 2011 Digital Outlook Book, a detailed analysis and discussion of the current digital landscape and a guiding reference for emerging communications and future marketing 

•Over 100 National/International awards in all major industry shows and festivals, including Gold Effie’s, Cannes, One Show, CA Annual, Webby, and NY Festivals

Work experience

Aug 2006Present

Chief Creative Officer


A 300-person integrated branding agency.  5 offices across the U.S.

Responsible for concept through execution of all client work across all mediums and digital platforms

Built award-winning creative department model--integrated branding, digital/behavioral brand planning, advertising, design/development, social marketing, content strategy & development

Developed and fostered a strategically focused, collaborative agency culture

Took leadership role in account acquisitions and new business efforts


  • Unique brand strategy and award-winning marketing campaign for Van Gogh Vodka featured in New York Times
  • Awarded One Show Pencil and CA Annual Bests for digital and branded work on NGK Automotive
  • Successfully integrated Zone Perfect's traditional marketing plan using digital/social platforms, relying on experience and entertainment marketing


Airborne, Chick-fil-A, Woodford Reserve Bourbon, Coca-Cola, White Wave, Kraft, Nationwide Insurance, Rachel Ray Brand, Ainsworth Pet Nutrition, Nestle, Logitech, Home, Hershey's, Perkins, Sonny's BBQ, Pert/Sure Brands, Georgia Tourism, Snickers & Dove Ice Cream, Delhaize, UPS,  Netspend, Best Buy for Business, Van Gogh Vodka, NGK Automotive, Zone Perfect

Nov 1996Aug 2006

Executive Creative Director


Second Largest Independent Marketing and Communications Agency in U.S.

Built award-winning creative department, recruiting top talent from around the country

Created and operated C-K Branded Entertainment Group, working internationally with networks, production studios and clients

Creatively responsible for new business efforts and agency growth


  • Television work for Master Lock named in the Top 10 Super Bowl spots of all time
  • Led agency marketing campaigns for Bombardier (Ski-Doo, Sea-Doo, Cam Am) helping brands reach #1 positions in their categories
  • Cannes winner for re-launch of Rexall's Osteo Bi-Flex Brand


Master Lock, Sea-Doo, Ski-Doo, Can Am, Corona, WD-40, GE Healthcare, Tenneco Automotive, Bird's Eye, Hyatt Hotels, Case IH, Wausau Insurance, Reddi-Whip, Corelle, GNC, Miller Beer, Evinrude, Rexall, Skil/Bosh, Dremel, Air Tran, Roche Pharmaceuticals

Emerging Marketing Concepts




Marquette University


Print/Integrated Portfolio