M Ichael Bednar

M Ichael Bednar

Areas of Expertise and a Few Highlights

 Award-winning creative leader with proven ability to bring breakthrough creativity to the most innovative forms of branded communication.  A wide range of experience successfully engaging consumers and exceeding client sales goals.  Recognized nationally and internationally for developing fully integrated campaigns incorporating traditional advertising, CRM, digital/social marketing, branded entertainment and experiential marketing.  A collaborative, self-motivated executive with expertise in building highly effective, multi-disciplined departments and leading agency teams in new business development. 

Areas of Expertise

        Digital/Social Marketing        Executive Leadership        Client Relationships

        Branded Entertainment         Marketing Strategy             Data-Driven Results

        Integrated Campaigns           Team Management            Business Development

        Broadcast Production            Content Development        Presentations

A Few Highlights

Created, organized and led C-K’s branded entertainment division, launching award-winning “Sea-Doo Films” and producing branded entertainment television series on ESPN2, “The Ultimate Playground” for Bombardier

•  Received MediaWeek’s Non-Traditional Campaign of the Year for Airborne’s integrated/branded entertainment marketing campaign which catapulted brand to #1 in its category

•  Spearheaded creative for all accounts and new business efforts at Cramer-Krasselt/Milwaukee helping the agency become 3rd largest independent in the country as well as being named “Midwest Agency of the Year”  

•  Developed campaigns for Corona, Ski-Doo, Master-Lock helping each reach #1 in their categories

•  Led Social Marketing efforts for Chick-fil-A as brand was named 2010 runner up for Marketer of the Year

•  Co-authored Engauge 2011 Digital Outlook Book, a detailed analysis and discussion of the current digital landscape and a guiding reference for emerging communications and future marketing 

•Over 100 National/International awards in all major industry shows and festivals, including Gold Effie’s, Cannes, One Show, CA Annual, Webby, and NY Festivals

Work experience

Work experience
Aug 2006 - Present

Chief Creative Officer


A 300-person integrated branding agency.  5 offices across the U.S.

Responsible for concept through execution of all client work across all mediums and digital platforms

Built award-winning creative department model--integrated branding, digital/behavioral brand planning, advertising, design/development, social marketing, content strategy & development

Developed and fostered a strategically focused, collaborative agency culture

Took leadership role in account acquisitions and new business efforts


  • Unique brand strategy and award-winning marketing campaign for Van Gogh Vodka featured in New York Times
  • Awarded One Show Pencil and CA Annual Bests for digital and branded work on NGK Automotive
  • Successfully integrated Zone Perfect's traditional marketing plan using digital/social platforms, relying on experience and entertainment marketing


Airborne, Chick-fil-A, Woodford Reserve Bourbon, Coca-Cola, White Wave, Kraft, Nationwide Insurance, Rachel Ray Brand, Ainsworth Pet Nutrition, Nestle, Logitech, Home Depot.com, Hershey's, Perkins, Sonny's BBQ, Pert/Sure Brands, Georgia Tourism, Snickers & Dove Ice Cream, Delhaize, UPS,  Netspend, Best Buy for Business, Van Gogh Vodka, NGK Automotive, Zone Perfect

Nov 1996 - Aug 2006

Executive Creative Director


Second Largest Independent Marketing and Communications Agency in U.S.

Built award-winning creative department, recruiting top talent from around the country

Created and operated C-K Branded Entertainment Group, working internationally with networks, production studios and clients

Creatively responsible for new business efforts and agency growth


  • Television work for Master Lock named in the Top 10 Super Bowl spots of all time
  • Led agency marketing campaigns for Bombardier (Ski-Doo, Sea-Doo, Cam Am) helping brands reach #1 positions in their categories
  • Cannes winner for re-launch of Rexall's Osteo Bi-Flex Brand


Master Lock, Sea-Doo, Ski-Doo, Can Am, Corona, WD-40, GE Healthcare, Tenneco Automotive, Bird's Eye, Hyatt Hotels, Case IH, Wausau Insurance, Reddi-Whip, Corelle, GNC, Miller Beer, Evinrude, Rexall, Skil/Bosh, Dremel, Air Tran, Roche Pharmaceuticals




Marquette University

Print/Integrated Portfolio