Work History

Work History
Feb 2008 - Jul 2009

Global Director - Consumer Packaged Goods Sales & Marketing

Rockwell Automation

Global responsibility for customer centric sales and marketing of a $823M business, with a globally dispersed team of 70 people responsible for executing strategies via a highly matrixed geographic sales organisation.

Key Achievements;

  • Drove the strategy and amalgamation of the Food, Beverage and HPC industries
  • Delivered 10.5% growth during FY08 whilst in start-up mode for this new team
  • Create and facilitate a global CPG user group made up of Coca-Cola, PepsiCo, Nestle, General Mills, Procter & Gamble and Anheuser Busch InBev
  • Established a global partnering agreement with ProLeiT AG to target the CPG Industry
Nov 2006 - Feb 2008

Vice President - Household & Personal Care Sales & Marketing

Rockwell Automation

Global responsibility to Start-Up a new $234M industry initiative with a globally dispersed key account team of 30 people, focused on securing major Capital Project and MRO activity at accounts like P&G, Kimberly Clark, 3M and DuPont.

Key Achievements;

  • Re-organised, recruited, aligned and developed global resource to support the initiative
  • Established HPC as the “best in class” standard for Industry strategy and tactics
  • Focused sales and marketing campaigns to drive YOY growth in excess of 14% (71% AP)
  • Initiated global opportunity & funnel management process to drive disciplined sales process
Jul 2005 - Nov 2006

Vice President - Beverage Industry Sales & Marketing

Rockwell Automation

Global responsibility to Start-Up a new $121M industry initiative with a globally dispersed team of 28 key account managers & consultants, focused on securing major Capital Project and MRO activity at Anheuser Busch InBev, Heineken, Coca-Cola, PepsiCo, SAB Miller, Cadbury Schweppes & Diageo.

Key Achievements;

  • Identified, recruited, aligned and developed global resource to support the initiative
  • Became recognised as the face for RA with End Users, OEMs, Media and Industry bodies
  • Initiated collaboration processes to drive disciplined sales engagements with local sales
  • Drove 14% growth via focused sales and marketing campaigns based upon 4x purpose built industry applications – Digital Blending, Routing, Brewhouse and Liquid Scheduling
Mar 2004 - Jul 2005

Industry Marketing Lead - Beverage

Rockwell Automation

Put in position as a change agent, to replicate UK brewery success by establishing a Global Beverage Industry strategy.Responsible for a core team of 6 people and to analyse the industry trends & drivers, to build a global customer / industry centric marketing strategy from the ground up.

Key Achievements;

  • Delivered Strategic Marketing Framework to link Industry Marketing to Product Marketing
  • Formed alliance partnerships with IBM and E+H within the beverage industry
  • Team delivered 4x Industry Application, with 8 patents, in support of growth strategy
  • Secured funding from Board to grow Beverage Sales & Marketing team globally
Sep 2001 - Mar 2004

Industry Solutions Consultant

Rockwell Automation

UK responsibility for generating Engineering Solutions & Services opportunities within key accounts by utilising customer centric selling skills.Targeted with supporting 20% YOY services growth in the UK by generating quantitative return on investment analysis for manufacturing projects.

Key Achievements;

  • Successfully developed & delivered a Strategic Manufacturing Solution to the BoD of a major UK brewer, SAP Integration to Plant Floor Batch Automation scope – value $70M
  • Delivered various consulting engagements and ROI analysis to drive RA solutions growth in excess of 20% YOY (i.e. Petcare plant - $1M, Lubricants plant - $3.2M, Brewer - $2M…)
  • Completed studies on a company sponsored MBA course with the OU Business School
Sep 1999 - Sep 2001

Engineering Services Manager

Rockwell Automation

Full P&L and business planning responsibility for a $4.5M Field Service Engineering business in the UK, providing 24x7 support to Rockwell Automation customers via a team of 25 highly specialised engineers spread across the UK.

Key Achievements;

  • Achieved over 80% utilisation by providing support to other Global Offices
  • Change management lead for the amalgamation of two separate engineering groups
  • Developed and implemented Y2K customer support program across UK
  • Achieved 168% of plan for group Operating Earnings during FY01
Mar 1998 - Sep 1999

Business Development Manager / Project Manager

Rockwell Automation

Primary sales and customer interface responsible for the growth of the Engineered Solutions business via pre-sales support, solution identification, proposal creation, approval & delivery and customer negotiation as well as project management of engineering resource to deliver on time and in full.

Key Achievements;

  • Developed procedures and tools to ensure efficient handling of business opportunities
  • Developed Application business to exceed fiscal year revenue targets by 9% (30% YOY)
  • Key project wins at major UK Coffee Plant, exceeding $2M, project managed delivery
  • Established as the Industrial Networks Champion for EMEA
Oct 1996 - Mar 1998

Foodcan Engineering

Crown Cork & Seal

A Project Manager within the 3 piece Foodcan business responsible for supporting existing plants with continuous improvement programs as well as ensuring the successful introduction of new lines across the EMEA region within the allocated capital budget.

Key Achievements;

  • Devised and implement data collection systems into EMEA Foodcan production facilities
  • Project Management of Control System for new 3pc can line in Poland ~ Value $6.4M
  • Introduced new information & control system philosophy for Production lines in EMEA
  • Developed High Speed can making control system upgrade to COTS technology
Aug 1994 - Oct 1996

Group Capital Projects - Project Engineer

Crown Cork & Seal

A key member within the Group Capital Projects team responsible for the design and integration of all OEM equipment via layout, can handling and line controls design, and subsequent overseas secondment to support installation and commissioning.

Key Achievements;

  • Designed greenfield facilities for Vietnam and Singapore to optimise material flow
  • Established specification & detailed designs for material handling & line control Systems
  • Six-month secondment to Singapore for start-up of new state of the art facility
  • Successful tune-up and hand-over of the Singapore facility on time in full
Aug 1986 - Aug 1994

Electrical Maintenance Engineer

Crown Cork & Seal

Part of the plant operations team, working across a three shift pattern, responsible for maximising the productivity of the plant via continuous improvement, predictive maintenance and set-up reduction programs across all plant assets.

Key Achievements;

  • Successfully completed a 4 year apprenticeship
  • Led Set-Up Reduction team, driving various line improvements transferred throughout UK
  • Member of team that elevated Arbroath to be the most efficient facility in Europe


1999 - 2003


Open University Business School

2006 Completed Rockwell Automation Global Strategic Leadership Program

2003 Completed Open University MBA program (Rockwell Automation sponsored) 

Managing Human Resources

Financial Strategy

Managing Development & Change

Creativity Innovation & Change


Managing Resource for the Market

1988 - 1990

Higher National Diploma

University of Abertay

1990 City an Guilds 236 part C in Electrical Engineering

1988 City and Guilds parts 1 and 2 in Electrical Engineering




Experienced in using Excelsius for the creation of management dashboards

Microsoft Office

Highly proficient in the use of Excel, Word and Powerpoint.


  • Senior Executive with relevant business management and manufacturing experience gained from 22+ years in the industry (food, beverage, personal care, home care …)
  • Expertise in start-ups, set-up of Greenfield facilities, realignment, turnaround and continuous improvement
  • Proven success in Engineering, Project Management, Change Management, Consulting, Sales and Marketing strategy
  • Customer centric engineered solutions and results oriented
  • Leadership style which is hands on, inclusive, democratic and energetic with good communication skills
  • Proven functional strengths in problem solving, planning & organisation, profitable growth and P&L responsibility
  • Motivated by abstraction & opportunities to innovate, create, plan & execute
  • Skilled in building & empowering successful teams bound by passion & enthusiasm for their roles


Director, Vice President or General Manager of an organisation focused on implementing automation and information systems into Consumers Packaged Goods manufacturing facilities to drive change and operational improvements, and competitive advantage.


  • Golf
  • Squash
  • Skiing
  • Spinning