Founded the E-commerce Product Development department and USF Marketing Network Society
Executed go-to-market strategies that generated more than $20M over six years
Analyzed market needs for technology products, directed development of new commercial applications, defined and executed go-to-market strategies, oversaw creative services (including advertising, packaging, SEO, trade show, and website optimization), initiated strategic product plans, launched multiple e-commerce programs, led marketing and sales teams in acquisition and retention initiatives, and leveraged existing relationships to forge partnership agreements.
Managed four direct reports and USF’s Cellular Store sales manager. Concurrently served as conference development manager building a high-profile vendor base (Apple, Microsoft, Sony, HP, Dell, IBM, Adobe, Sprint, Verizon Wireless, Cisco, and Blackboard), repositioning the annual Technology Exposition and Symposium strategy, and managing an inter-departmental team of special event coordinators.
- Pioneered Mobile Marketing/Social Networking building a strong subscriber base (for text message notifications long before the texting boom) and strategic alliances; breakthrough claims and advertising resulted in brand growth on an unprecedented initial CPA of .04.
- Repositioned and rebranded the Technology Exposition and Symposium generating $10,000 profit in first year and increasing that figure 10% each successive year; cultivated profitable partnership with USF 21st Century Teaching Institute and USF Computer Store.
- Delivered $5M profit through software licensing agreements with Sprint/Nextel.
- Created a vendor acquisition campaign that increased attendee participation 65% and profit 36%.