8 Years Experience
8 Years Experience
Helped deliver nearly $100M in new revenues for start-up and established brands
Confident, high-energy revenue driver combining eight years of product marketing experience with expertise in building brand equity, strategic alliances and go-to-market strategies.
- Excel at synthesizing and transforming data into targeted, high-impact marketing communications.
- Skilled at identifying efficiencies and providing innovative solutions designed to maximize
resources, reduce costs and product time to market.
-Recognized change-driver with high-caliber presentation, negotiation, leadership, and management skills.
- Experienced managing product development and operations, creating corporate marketing strategies, forging strategic partnerships and alliances, while defining and capturing new business opportunities across a variety of industry verticals.
Areas of Expertise
Marketing Strategy ~ E-Commerce ~ Online Marketing ~ Consumer Goods
Product Development ~ Revenue Generation ~ Strategic Alliances ~ Digital Technologies ~ R&D
American Marketing Association, National Association Recording Merchandisers, Toastmasters, MBA Association, University of Florida Alumni Association, and Chi Omega Sorority Alumnae
Austria, Brazil, Czech Republic, France, Germany, Hungary, Italy, Mexico, Monaco, and United Kingdom
Build brand equity for clients in the entertainment, publishing/media, cosmetics, and consumer goods industries. Manage 20 adjunct consultants and 2 business development coordinators.
Define client marketing plans and communication strategies, rebrand websites, assist start-ups with business acquisition and retention initiatives, and provide product development insight.
Develop business plans for start-up businesses helping each to generate profits; included product development, procurement, profit analysis, and customer acquisition and retention.
Founded the E-commerce Product Development department and USF Marketing Network Society
Executed go-to-market strategies that generated more than $20M over six years
Analyzed market needs for technology products, directed development of new commercial applications, defined and executed go-to-market strategies, oversaw creative services (including advertising, packaging, SEO, trade show, and website optimization), initiated strategic product plans, launched multiple e-commerce programs, led marketing and sales teams in acquisition and retention initiatives, and leveraged existing relationships to forge partnership agreements.
Managed four direct reports and USF’s Cellular Store sales manager. Concurrently served as conference development manager building a high-profile vendor base (Apple, Microsoft, Sony, HP, Dell, IBM, Adobe, Sprint, Verizon Wireless, Cisco, and Blackboard), repositioning the annual Technology Exposition and Symposium strategy, and managing an inter-departmental team of special event coordinators.
Created 70+ new products within four months; four estimated to net $10M in profits
Defined product management system, revised the product lifecycle and roadmap company-wide, and helped reach ROI goals through scalable Online and CPG product extensions that clearly focused on the CMO’s market vision.
Ensured company-wide buy-in for marketing strategies through clear and constant communications, due diligence, and regular innovation sessions.
Served as C-level liaison for Marketing and Product Development departments. Reported to CTO and Co-Founder.
Studied abroad in Brazil shadowing Johnson & Johnson, Becton Dickinson, General Electric, and Embraer Aircrafts
Worked full-time while attending classes
Michele is a dedicated hardworking individual who consistently brought new ideas to the table as well as her great smile. A breath of positive energy, Michele was a pleasure to work with and a voice of encouragement to those around her. I recommend Michele because she possesses the moral value, strong character, and diligent work ethic I would want every member of my team to have.
Michele and I worked on a number of projects together at Hill & Knowlton and she proved to be an integral part of the team. She is a confident and talented professional that excelled at every opportunity presented to her.
Michele is a great person to work with and a real go-getter. I've worked with Michele in the organization of events and she was a great team-player and always got the job done. She is a talented marketing manager and was able to get us several sponsors for our events.
Michele's enthusiasm and motivation make her an ideal candidate for an organization seeking her marketing skills. She is able to synthesize new data rapidly and see opportunities that others would likely miss. She is a very creative, independent thinker and works well in a collaborative environment. Michele can easily keep up in a very fast-paced, dynamic environment, and is very flexible and positive when she encounters change. Michele would be an asset to any organization seeking a smart, creative marketing professional.
Michele was a pleasure to work with at Hill and Knowlton. She was extremely helpful to me and our entire team on all projects. She is an excellent researcher with great attention to detail, and an all-around fun, reliable person to have on your team.
Overall, Michele is a leader in her field, excels in both written and verbal communications, and has a confident, professional demeanor. Her proficiency in product development, marketing, media relations and advertising was effectively demonstrated in the success of MoBull Plus, a new media proprietary technology system successfully branded and marketed to the University community, Right Now Web Survey application, USF Marketplace, and I.T's annual Technology Symposium. On a personal level, Michele is outgoing, creative, and motivated. Throughout the four years that I've known her , she is not only interested and motivated to learn, but has also put great work into assimilating her knowledge to develop unique and successful ideas. She is consistently reliable and a joy to have as a coworker and friend. Michele is unquestionably an exceptional candidate. She has proven herself to have the perseverance and initiative, and the intellectual creativity necessary to excel in her field and become a true asset to any organization. If I can be of any further assistance, or provide you with any further information, please do not hesitate to contact me