Jason Weaver

Jason Weaver

Summary

Experienced start-up CEO with a successful track record of building technology companies and innovative platforms. Over 13 years of online marketing experience working with companies, such as, eBay, Wrigley, Miller Brewing, Rayovac, and Allstate.

Objective

Looking to help companies develop their own social media departments and online marketing strategies. Available for consulting and advisory board positions.

Latest Ventures

Work History

Work History

Product Training Manager, Web Marketing

JBL Professional

JBL Professional is the world’s leading designer, manufacturer, and marketer of professionalloudspeakers for recording and broadcast, musician, cinema, touring sound, commercial sound andcontracting applications. JBL Professional is part of the Harman International network of professionaland consumer audio companies.

Responsibilities Included:• Developed worldwide marketing CD-ROMs• Authored technical training manuals• Organized 12 marketing tradeshows• Hosted marketing presentations for distributors• Increased web site traffic to over 1,180,000 visitors per month

Apr 2004 - Present

CEO

http://www.swayonline.com

Sway, Inc. is a leading social media marketing company with offices in Madison, Wis. Founded in 2004, Sway executes highly targeted online marketing campaigns using Web 2.0 marketing tools such as HTML email, Podcasts, Really Simple Syndication (RSS), and Mobile Phone SMS text messaging. Sway's proprietary online tool, Shoutlet, help companies reach their target audiences distribute content and measure results online.

Aug 2002 - Apr 2004

Director of Marketing and Business Development

Broadjam, Inc.

Broadjam provides software and web tools for record companies, music publishers and independent musicians, to catalog, host and transmit songs across the web. Broadjam's independent music web site, www.broadjam.com, is home to musicians, labels, and publishers from over 100 countries around the world.

Responsibilities Included:• Developed and executed business development plans• Increased web memberships by 150% within 12 months• Launched 2 software products worldwide, formed OEM affiliations• Built entire web advertising program• Solicited technology licensing to third party companies• Supervised a staff of 4 Marketing and Product Managers• Directed a staff of 3 web and software programmers• Created all marketing and advertising campaigns

Feb 2001 - Aug 2002

Senior Product Marketing Manager

http://www.myweather.net

MyWeather offers patented, personalized weather services to television stations to reinforce andextend their on-air brands, enable daily direct promotion and create new revenue streams. Theirservice allows local television stations to provide their viewers a free suite of station-branded onlineweather tools including personalized forecast pages, daily forecast email, customized severe weathernotifications and an integrated desktop alert.

Responsibilities Included:• Develop and executed product marketing plan and materials• Defined and measured product success• Worked closely with Sales to develop sales support materials• Managed Account Mangers to assess client programs• Developed strategies for introducing new products and services• Responsible for $300,000 annual marketing budget

Sep 2000 - Feb 2001

Product Marketing Manager

http://www.sonicfoundry.com

Sonic Foundry (NASDAQ:SOFO) is a provider of rich media communications technology for theenterprise. The company's high-performance Webcasting and Web presentation solutions are trustedby Fortune 500 companies, education institutions and government agencies for a variety of criticalcommunication needs.

Responsibilities Included:• Lead weekly product launch meetings• Liaison between engineering, sales, and quality assurance departments• Organized and evaluate customer needs• Authored all product and web marketing copy• Defined sales strategies• Developed OEM Relationships• Created product marketing plans• Built new product business cases

Education

Education