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Mitch Jucha’s extensive combination of spa experience and education has produced a knowledge base that has helped him become a leader in the spa management and development field. With more than 14 years of industry experience he has a proven track record for driving profitability and unparalleled service at luxury spas.

Mitch began his career as a locker room attendant and licensed massage therapist. He quickly worked his way into a management position. After receiving a degree from the University of Las Vegas (UNLV) in Health Club Management and Kinesiology, he went on to complete his Masters of Business Administration.

Mr. Jucha’s hands-on experience has proven valuable for consulting on spa development projects in the U.S. and abroad for Ritz Carlton, JW Marriott and other well-known hospitality groups. Prior to consulting, he led two of the Nation’s top spas. He was Executive Spa Director for Spa Mystique at the Westin Century Plaza Hotel, Los Angeles. Under his guidance this 35,000 square-foot facility featuring 20 treatment rooms, was led to record profitability and ultimately received a #7 ranking by Travel and Leisure magazine. Spa Mystique also received star ranking in the first ever ranking of spas by Mobil Travel. As a member of the Executive Committee, Mr. Jucha assisted with the future planning for growth and profitability of the property. He was responsible for all spa operations, marketing, public relations, and development of the treatments.

As Spa Operations Director at the breathtaking Woodlands Spa at Nemacolin Resort, Farmington, Pennsylvania he completed a new menu design, revamped service standards, and assisted with public relations and marketing. Under his leadership this $12 million dollar Clodagh-designed spa reached a #11 Top Resort Spa ranking in Travel and Leisure magazine. Other spa management highlights include increasing spa and salon revenue by 32% and operating income by 48% year over year for Rio Hotel and Casino, Las Vegas, Nevada.

Mr. Jucha is regularly sought out by industry colleagues for guidance in financials and optimizing spa profitability. He is an integral part of the development efforts for the Spa Management Program at UNLV, as well as one of the class’ instructors. His contributions to the Las Vegas Spa Association (LVSA) in development and compilation of a Las Vegas regional survey led to Creative Spa Concepts being awarded LVSA Member of the Year in 2007.

Work experience

Jun 2008Mar 2009

Director of Wellness

California Health and Longevity Institute
  • Served as Planning Committee Member and Division Head overseeing the California Health and Longevity Institute and Four Seasons Spa comprised of 115 plus employees and 64K square foot facility
  • Specific duties included management of all aspects of operation and $6.6 million combined financial budget
  • Evaluated and refined sales strategies, marketing, programming, organizational structure, payroll and service experience
  • Supported Director of Sales and Sales Managers in closing, managing the client relationships and negotiating pricing
  • Reviewed product pricing and gross margin goals for existing products annually and establish new product pricing
  • Analyzed competitive product offerings in terms of features and benefits as well as price points
  • Determined sales forecasts for existing and proposed new products and justified new product development investments through ROI analysis
Apr 2006Jun 2008


Creative Spa Concepts
  • Created innovative spa concepts and develop programming for the world’s leading hoteliers and real estate developers
  • Conducted market and competitive analysis, feasibility studies, operations planning, brand and concept development, assist with venture capital efforts and other aspects associated with new business development for national and international spa, fitness and hospitality companies
  • Provided business analysis, turn-around strategies, sales, Marketing and PR planning, training and education in operational and technical modalities, standard operating procedures, Human Resource assistance, management, for new and on-going business operations
  • Provided consultation on space planning, facility programming, FF&E,adjacencies, sound attenuation and service blueprinting for maximum operational efficiency and functionality
  • Specified and negotiated pricing of operating equipment and supplies for contracted clients
  • Clients include Equinox Fitness, Polo Ralph Lauren, J.W. Marriott, Ritz Carlton, Miraval, Renaissance Hotels, Intrawest Hotels, and Half Moon Bay

Executive Spa Director

  • Achieved 7th Best Hotel Spa ranking in the U.S. and Canada by Travel and Leisure in 2005
  • Managed $4.4 million budget, increased revenue by 45% and 23% and operating income by 450% and 125% year over year respectively
  • Complex Spa Director for Westin Century Plaza and St. Regis Spa
  • Served as Executive Committee Member

Director of Leisure Services

Rio Hotel and Casino
  • Directed and managed Rio Hotel Spa and Salon and Pool Department
  • Department included 15,000 square foot spa, 2 acre pool area and 95 associates
  • Managed $3.5 million budget, increased spa revenue by 21% and operating income by 33% year over year

Assistant Spa Director

Four Seasons Hotel Las Vegas

Director of Spa Operations

Nemacolin Woodlands Resort

Massage Therapist

Mirage Resorts

Spa Attendant


Mindy Terry

Josh Yonushonis

Jennifer Lynn

Nancy Nemer



Master's Degree

University of Nevada-Las Vegas - College of Business

Bachelor's of Science

University of Nevada-Las Vegas

Bachelor's of Science

University of Nevada-Las Vegas


Licensed Massage Therapist

Las Vegas