Mitch Jucha’s extensive combination of spa experience and education has produced a knowledge base that has helped him become a leader in the spa management and development field. With more than 14 years of industry experience he has a proven track record for driving profitability and unparalleled service at luxury spas.
Mitch began his career as a locker room attendant and licensed massage therapist. He quickly worked his way into a management position. After receiving a degree from the University of Las Vegas (UNLV) in Health Club Management and Kinesiology, he went on to complete his Masters of Business Administration.
Mr. Jucha’s hands-on experience has proven valuable for consulting on spa development projects in the U.S. and abroad for Ritz Carlton, JW Marriott and other well-known hospitality groups. Prior to consulting, he led two of the Nation’s top spas. He was Executive Spa Director for Spa Mystique at the Westin Century Plaza Hotel, Los Angeles. Under his guidance this 35,000 square-foot facility featuring 20 treatment rooms, was led to record profitability and ultimately received a #7 ranking by Travel and Leisure magazine. Spa Mystique also received star ranking in the first ever ranking of spas by Mobil Travel. As a member of the Executive Committee, Mr. Jucha assisted with the future planning for growth and profitability of the property. He was responsible for all spa operations, marketing, public relations, and development of the treatments.
As Spa Operations Director at the breathtaking Woodlands Spa at Nemacolin Resort, Farmington, Pennsylvania he completed a new menu design, revamped service standards, and assisted with public relations and marketing. Under his leadership this $12 million dollar Clodagh-designed spa reached a #11 Top Resort Spa ranking in Travel and Leisure magazine. Other spa management highlights include increasing spa and salon revenue by 32% and operating income by 48% year over year for Rio Hotel and Casino, Las Vegas, Nevada.
Mr. Jucha is regularly sought out by industry colleagues for guidance in financials and optimizing spa profitability. He is an integral part of the development efforts for the Spa Management Program at UNLV, as well as one of the class’ instructors. His contributions to the Las Vegas Spa Association (LVSA) in development and compilation of a Las Vegas regional survey led to Creative Spa Concepts being awarded LVSA Member of the Year in 2007.