Work History

Work History
May 2007 - Present

Creative Consultant

Urban Enhancement, Inc.

Arts/Entertainment/Media

  • Self owned business offering graphic design, art direction & creative consultation services.
  • Projects include: Interactive design, Strategic Search Engine Marketing (SEM/SEO) graphic initiatives, Broadcast/Film design, animation & original on-air promotional packaging and Print; includes: product & corporate identity, brochures & direct mail.
May 2007 - Present

Senior Design Manager

WorldNow

Interactive/Marketing/Advertising 

Interactive Agency specializing in Design, Development and Content of websites for National & Local News Stations throughout U.S. markets.

  • Responsible for implementing multiple cross-branding website solutions from broadcast to online using WorldNow proprietary software models.
  • Established, Managed & Hired a design team of eleven for the Dallas satellite office.
  • Set guidelines for creative/client relationships with interdepartmental managers.
  • Managed all aspects of creative projects from concept to completion.
May 2007 - Present

Design Director

EGAD! Electronic Graphics and Design

Graphic Design/Media

  • Created original branding concepts for mid-market and local television stations nationwide.
  • Designed broadcast animation packages, station logos & on-air set development and all print collateral on Abobe based software.
Jan 2010 - Present

Creative Director

The Point Group

Responsible for the ultimate strategic intent and visual appeal that helps communicate the success of a project. Heads a department of designers and writers while offering team leadership and more importantly - motivating, inspiring and mentoring.

• Concept Development • Brand Alignment • Directs Projects • Delegation • Partnerships • Leadership • Builds relationships internally and externally

A desire for greater personal contribution beyond what is expected from the client and myself.

May 2001 - Jun 2007

Creative Director

SearchDex, Inc

Software/Technology/Marketing

  • Spearheaded creative team in interactive design for search marketing campaigns, i.e.: Google, Yahoo! & MSN.
  • Created original brand strategies for Fortune 500 retail clients and multiple third party channels.
  • Responsible for managing client expectations and supervise budget awareness.
  • Focus on software integration of proprietary search engine optimization techniques for national retail clients that enhance brand, product and overall relevancy.
  • Initiate new brand identities for top products through unique micro-site domains.
  • Developed design solutions that increase online conversion on average by 30% and established new B2B initiatives specifically for products in the retail vertical.
Mar 1994 - Nov 1998

Creative Director

MTI / The Image Group

Design/Media/Entertainment

  • Design, direct and present original promotional packages and visual effects animation for broadcast, film and advertising.
  • Supervise a staff of Designers, Art Directors, Digital Compositors and Editors throughout production & post-production.
  • Responsible for managing team creative, implementing departmental operations and structuring creative personnel.
  • Manage all pre & post-production creative budgets on a “Design to Cost” analysis.
  • Clients included: CBS, NBC, HBO, ESPN, Discovery Channel, Paramount, MGM/UA, Grey Advertising, & Bates USA.                                                        
Nov 1990 - Feb 1994

Design Director

Post Perfect

Design/Production & Post-Production/Media

  • Developed forward facing relationships with Network Executive Producers and V.P.’s of Advertising & Promotion, Sports, News and Entertainment.
  • Created broadcast graphics for network ID’s, station redesigns, network show-opens and concept strategy for original promotional packages.
  • Designed and Art Directed main title sequences for feature films and developed visual effects creative for multiple commercial projects. 
Feb 1989 - Oct 1990

Designer

Telezign

Broadcast Design/Production & Post-Production

  • A design assistant to the Creative Director during all phases of video and film production.
  • Art directed digital artists and on-line editors.
  • Designed & illustrated storyboards.

Education

Education
Sep 1984 - May 1988

BFA

Syracuse University

Skills

Skills

Design: Post-Production

Design and Art Direct for the following post production equipment: Discreet Logic  Flame, Inferno and Flint. Jaleo, Quantel V-series Paintbox, Henry, Hal  Express & Harry. Wavefront/Alias Prisms Softimage 3D software running on SGI platforms and fully compoent D1 compositing suites.

Microsoft Office

Adobe PhotoshopCS4

Abobe IllustratorCS4

Design & Illustrate : MACINTOSH

Proficient In: Visual conceptualization & storyboarding, strong presentation abilities, aptitude to articulate and substantiate design direction, diverse design & art direction skills in interactive, flash, broadcast, film & video animation for implementation, creative team management, global branding and developing e-commerce strategies for search engine marketing. 

PORTFOLIO Samples: BROADCAST

PORTFOLIO Samples: INTERACTIVE

PORTFOLIO Samples: PRINT