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Work experience

May 2007Present

Creative Consultant

Urban Enhancement, Inc.

Arts/Entertainment/Media

  • Self owned business offering graphic design, art direction & creative consultation services.
  • Projects include: Interactive design, Strategic Search Engine Marketing (SEM/SEO) graphic initiatives, Broadcast/Film design, animation & original on-air promotional packaging and Print; includes: product & corporate identity, brochures & direct mail.
May 2007Present

Senior Design Manager

WorldNow

Interactive/Marketing/Advertising 

Interactive Agency specializing in Design, Development and Content of websites for National & Local News Stations throughout U.S. markets.

  • Responsible for implementing multiple cross-branding website solutions from broadcast to online using WorldNow proprietary software models.
  • Established, Managed & Hired a design team of eleven for the Dallas satellite office.
  • Set guidelines for creative/client relationships with interdepartmental managers.
  • Managed all aspects of creative projects from concept to completion.
May 2007Present

Design Director

EGAD! Electronic Graphics and Design

Graphic Design/Media

  • Created original branding concepts for mid-market and local television stations nationwide.
  • Designed broadcast animation packages, station logos & on-air set development and all print collateral on Abobe based software.
Jan 2010Present

Creative Director

The Point Group

Responsible for the ultimate strategic intent and visual appeal that helps communicate the success of a project. Heads a department of designers and writers while offering team leadership and more importantly - motivating, inspiring and mentoring.

• Concept Development • Brand Alignment • Directs Projects • Delegation • Partnerships • Leadership • Builds relationships internally and externally

A desire for greater personal contribution beyond what is expected from the client and myself.

May 2001Jun 2007

Creative Director

SearchDex, Inc

Software/Technology/Marketing

  • Spearheaded creative team in interactive design for search marketing campaigns, i.e.: Google, Yahoo! & MSN.
  • Created original brand strategies for Fortune 500 retail clients and multiple third party channels.
  • Responsible for managing client expectations and supervise budget awareness.
  • Focus on software integration of proprietary search engine optimization techniques for national retail clients that enhance brand, product and overall relevancy.
  • Initiate new brand identities for top products through unique micro-site domains.
  • Developed design solutions that increase online conversion on average by 30% and established new B2B initiatives specifically for products in the retail vertical.
Mar 1994Nov 1998

Creative Director

MTI / The Image Group

Design/Media/Entertainment

  • Design, direct and present original promotional packages and visual effects animation for broadcast, film and advertising.
  • Supervise a staff of Designers, Art Directors, Digital Compositors and Editors throughout production & post-production.
  • Responsible for managing team creative, implementing departmental operations and structuring creative personnel.
  • Manage all pre & post-production creative budgets on a “Design to Cost” analysis.
  • Clients included: CBS, NBC, HBO, ESPN, Discovery Channel, Paramount, MGM/UA, Grey Advertising, & Bates USA.                                                        
Nov 1990Feb 1994

Design Director

Post Perfect

Design/Production & Post-Production/Media

  • Developed forward facing relationships with Network Executive Producers and V.P.’s of Advertising & Promotion, Sports, News and Entertainment.
  • Created broadcast graphics for network ID’s, station redesigns, network show-opens and concept strategy for original promotional packages.
  • Designed and Art Directed main title sequences for feature films and developed visual effects creative for multiple commercial projects. 
Feb 1989Oct 1990

Designer

Telezign

Broadcast Design/Production & Post-Production

  • A design assistant to the Creative Director during all phases of video and film production.
  • Art directed digital artists and on-line editors.
  • Designed & illustrated storyboards.

Education

Sep 1984May 1988

BFA

Syracuse University

Skills

Design: Post-Production
Design and Art Direct for the following post production equipment: Discreet Logic  Flame, Inferno and Flint. Jaleo, Quantel V-series Paintbox, Henry, Hal  Express & Harry. Wavefront/Alias Prisms Softimage 3D software running on SGI platforms and fully compoent D1 compositing suites.
Microsoft Office
Adobe PhotoshopCS4
Abobe IllustratorCS4
Design & Illustrate : MACINTOSH
Proficient In: Visual conceptualization & storyboarding, strong presentation abilities, aptitude to articulate and substantiate design direction, diverse design & art direction skills in interactive, flash, broadcast, film & video animation for implementation, creative team management, global branding and developing e-commerce strategies for search engine marketing. 

References

Eddy Seslowsky

Martin Spiek

Suzannah Galland

PORTFOLIO Samples: BROADCAST

PORTFOLIO Samples: INTERACTIVE

PORTFOLIO Samples: PRINT

PERSONAL WEBSITE

ONLINE PORTFOLIO & HISTORY

ACTIVE WEBSITES

PROFESSIONAL RECOGNITION

1999

National News & Documentary Emmy Award;

Creative Director

“Spy-Tek”, Mini-Series, Title Sequence & Show Graphics – Discovery Channel.

1998

International Monitor Award;

Designer.

“Hoodlum” Theatrical Release; Main Title Design – MGM/UA.

1994

Local Emmy Award - New York Chapter NATAS;

Designer.

“Wanna be a Knick”, Show Open – Madison Square Garden Network.

1993

Gold - International Film Festival Award;

Designer.

“Road to Albertville”, 1992 Winter Olympics Promotion – CBS Sports.

Gold - International Film Festival Award;

Designer.

“Sports Desk”, Series Show Open – Madison Square Garden Network.

Honorary Member:

New York Type Directors Club.

Honorary Speaker:

New York Art Directors Club.

1991

National News & Documentary Emmy Award;

Art Direction.

“Showdown in the Gulf”, Special Events Package – CBS News Advertising & Promotion.

Silver - “International Telly Award”;

Designer.

“WPIX Station Redesign”, Station Package – WPIX 11 - New York.

1990

National Sports Emmy Award; Designer.

“The Dream Season” Image Campaign – CBS Sports, Advertising & Promotion.

LocalEmmy Award/New York Chapter NATAS;

Designer.

“WPIX Station Redesign”, Station Package – WPIX 11 - New York.

“Creativity Award”

Creativity Magazine. 

QUALIFICATIONS

A powerful creative resource offering twenty-three years of innovative design in Broadcast/Film Production & Post-production, Advertising & Promotion, Interactive Design, Global Branding and Search Engine Marketing. An award-winning Creative Director, Art Director, Design Director recognized for creating hundreds of network identities, main title designs, visual effects and broadcast promotion. Comfortable working in both visual design and development of high level detailed storyboards, architecture and prototypes to effectively communicate interactive design ideas. Primary focus on managing creative projects through multiple channels that integrate versatile styles with a strong emphasis on conceptual exploration and strategic branding. Goal: to deliver excellence and accuracy to key target audiences with a firm understanding of the client's expectations.