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Executive Profile

                      Sales Management                          Strategic Integrated Marketing

                Customer Alliance Building             Business & Product Brand Development

                Corporate Communication                    Planning & Visionary Pioneer

            Customer Service Excellence                     Team Building & Mentoring

Senior Marketing,  Brand Strategist and Sales executive with a career signature for developing and implementing strategic marketing and sales action plans, lead teams to meet or exceed goals, build critical customer alliances and a gift for mentoring team members to achieve customer service excellence.  An innovative and aggressive leader in pioneering new products and services.  A visionary able to work across an organization to foster a process mentality and team approach.

Work experience

Aug 2009Present

V.P.Sales & Marketing

Voyages to Antiquity


Privately Held; Leisure, Travel & Tourism

August 2009-Present

Launched unique new cruise brand with product focus of tracing the ancient civilizations throughout the Mediterranean and Far East regions.    Totally responsible for the design, development and implementation of all aspects of brand messaging and synergy, strategic and actionable marketing, advertising, sales, public relations, e-commerce and social marketing, and guest loyalty programming.


* Designed and implemented brand marketing and advertising campaigns and website design and navigation generating thousands of brochure requests.

* Achieved 70% of guest sourcing from N. America, 40% higher than original projections.

* Established critical relationships with key partners selling travel in the worldwide travel, educational and alumni markets.

* Generated voluminous public relations coverage based on the unique brand concept.

Mar 2006Jul 2009


MJS Consultants


Develop business plan models for cruise brand acquisition company.Develop strategic sales and marketing action plans for existing cruise brands.Provide consulting services to investment firms regarding cruise industry financial viability.Develop sales and marketing educational programs for distribution channel organizations.

Nov 2001Feb 2006

Vice President, N. American Sales

NCL & Orient Lines

Vice President, North American Sales

Core focus was strengthening customer service & sales to travel agents, and building alliances with largest customers. Responsible for 85% of global ticket revenues - approximately $850. Reporting disciplines included: Field Sales, Natl Accounts, Inside Sales, Sales Planning, Charter, Meeting & Incentives, and Sales Analysis. Total reports: 105.

Embraced core initial challenges: lack of customer service methodologies (vis-à-vis travel agents) and weakened sense of corporate ‘family’ among the line workers.

§Showcased crisis leadership skills – solving a number of pronounced partnership challenges.

§Core architect for developing and implementing a landmark internal customer service culture program.

§Pioneered a number of operational best practices. E.g. sales incentive program leading to positive sales achievements, online travel agent educational programs and innovative channel sales distribution programs.

§Select Achievements:

ØExercised alliance building skills driving top echelon customer related sales from $150 to $350 million.

ØInitiated changes enabling record improvement in inside sales call handing: from 80% to 96% within 12 mos.

ØAchieved 100%+ of sales goals (worldwide ticket revenue) each year.

Jun 1994Oct 2001

S.V.P. Marketing, Sales & Passenger Services

SVP, Sales, Marketing and Passenger Services

Responsible for Northern American operations for sales, marketing, and passenger services. Reporting disciplines included: Field Sales, Marketing, PR, Marketing Production, Guest Services and National Accounts. Total reports: 60.

§Transitioned corporate image; ‘Destination Cruise Specialist’, to an industry leading brand – this included voted Best Itinerary’ by the readers of Conde Nast Traveler magazine.

§Took previously disparate groups and individuals, learned their talents and passions, and got them to work in team synergy towards common goals and within a culture of open communications.

§Set new tone enterprise-wide by establishing 5-star service within a culture previously providing 4-star service.

§Teamed with strategic partners on marketing campaigns. Partners included: New Zealand, Australia, Singapore, and Hong Kong tourist boards; British Airways and Cathay Pacific airlines.

§Select Achievements:

ØLed increase in active travel agency base from 1300 to 2200 – a 70% increase

ØIncreased past guess activity – customer loyalty programs – by 50% within 3 years

ØAchieved 20% EBITDA 1996 – 1999

Oct 1993Jun 1994

V.P. Account Leader

Harris/Drury/Cohen Advertising

Vice President, Account Leader

Launched an extremely effective campaign for the Fort Lauderdale Convention and Visitor’s Bureau - theme of coming to Ft Lauderdale makes you feel young again. Worked with 5 account execs, media and production. Gained invaluable insight to Marketing ROI, campaign strategies, co-op programs and account management.

Apr 1985Oct 1993

Vice President, Marketing

Costa Cruises

Vice President, Marketing

Held in tandem the roles of VP of Marketing for Costa Cruises and VP of Partnership Marketing for American Family Cruises. Reporting disciplines included marketing, PR, past guest and admin. Responsible for budget.

§Took company from virtually no brand presence within the travel agency market to an industry leading niche presence – worked with ad agency to create ‘Cruising Italian Style’ as national marketing message. This would drive sales leading to new ship launches in 1990 – 1993.

§Provided a uniform corporate focus and crisis leadership during a transition of 5 presidents in 8 years.

§Provided key leadership role using a Costa Cruise ship to launch ‘American Family Cruises’ then a precursor to Disney Cruises.

§Select Achievements:

ØCreated a very successful 24-minute ‘When Harry Met Sally’ theme marketing video – integrated as an infomercial in 4 markets. This proved key to rapid niche market growth.

ØSecured and developed vital corporate relationships with Apple Computers, Spalding Sporting Goods and Fuji Photo USA.

Jul 1981Apr 1985

Director, Marketing

Norwegian Cruise Line

Director, Marketing

Oversaw a number of landmark events for the cruise industry:

Pioneered the first network television advertising and

Implemented the first significant direct mail marketing program.

Directed a $20 million global marketing budget.

Re-posted branding of SS Norway for new markets.

Built a national travel agency education and seminar program.

Jun 1975Jun 1981

Regional Marketing Manager

Avis Rent A Car


Aug 1971May 1975



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