V.P.Sales & Marketing
Voyages to Antiquity
VOYAGES TO ANTIQUITY
Privately Held; Leisure, Travel & Tourism
Launched unique new cruise brand with product focus of tracing the ancient civilizations throughout the Mediterranean and Far East regions. Totally responsible for the design, development and implementation of all aspects of brand messaging and synergy, strategic and actionable marketing, advertising, sales, public relations, e-commerce and social marketing, and guest loyalty programming.
* Designed and implemented brand marketing and advertising campaigns and website design and navigation generating thousands of brochure requests.
* Achieved 70% of guest sourcing from N. America, 40% higher than original projections.
* Established critical relationships with key partners selling travel in the worldwide travel, educational and alumni markets.
* Generated voluminous public relations coverage based on the unique brand concept.