Core competencies

Search Engine Marketing (SEO and SEM) 

➢ Local Search Engine Marketing

➢ Google Adwords

Pay Per Click Planning, Implementation and Optimization

➢ Facebook Advertising

Twitter Advertising

Conversion Rate Optimization 

Display and Retargeting Paid Search Campaigns 

User Experience and Landing Page Optimization 

Affiliate Marketing & Paid Advertising Channels 

➢ Media Buying

Email Marketing 

Multivariate and A/B Testing 

Content Development & Organic Link Building Strategies 

Ecommerce Merchandising 

Customer Acquisition and Lead Generation 

➢ Affiliate Marketing & Paid Advertising Channels 

Uncontested drive and ambition 


Work History

Work History

Multiple clients

2015 - Present

Local SEO/Lead Gen Strategist

Developed and implemented strategies to maximize the effectiveness of clients online local presence to increase their exposure on the web and ultimately increase the flow of targeted leads coming down their pipeline.

  • Developed high converting lead gen channels and optimized with on-page and off page SEO.
  • Created optimized Google My Business pages and submitted citations within online directories.
  • Maintained and further optimized Google My Business pages in accordance with industry best practices.
  • Analyze and interpret potential markets along with website analytics to discover problems areas, conversion improvement opportunities & new developments that affect profitability
  • Achieved 82% 1st page rankings for Local Keywords.
  • Increased clients business by 123% YOY.

Gary moe mazda, red deer

2014 - 2016

Digital Marketing Director

Optimized under performing Internet sales department including website, Google/Bing Search Engine Optimization, lead sources, social media presence, etc.

  • Developed website conversion split tests and implemented new lead contact avenues.
  • Studied demographics and sales trends of specific vehicles to determine target audience and ideal type of advertising.
  • Created sales promotions that are beneficial to both the customer and the dealership.
  • Educated sales team on online marketing techniques.
  • Created weekly and monthly sales and performance analysis of marketing campaigns to determine available growth opportunities.
  • Analyzed sales related issues and provide corrective actions.
  • Contributed to a 23% growth in dealership sales.

devonbrown.com

2012 - 2014

Facebook PPC Manager

Contracted by client to drive highly targeted traffic from Facebook  and converting into leads and paying customers for clients online course.

  • Managed Facebook PPC Account.
  • Created landing pages, ad copy, competitor analysis, A/B testing
  • Brought CPA down from $78 to < $21.
  • PPC utilization of untested remarketing strategies.
  • Management, implementation and tracking return on investment of PPC campaigns.
  • Analysis and reporting of results to client, as well as making performance recommendations of entire funnel.

Infinity Marketing Empire

2014 - 2014

Facebook PPC Manager

Contracted by client to increase live event attendance for high-end seminars  via Facebook PPC advertising:

  • Drove strategy, execution and optimization of Pay Per Click and Retargeting campaigns in Facebook that resulted in an increase in lead volume by 74% and 59% decrease in cost per sale over a 4 month period.
  • Managed PPC landing page a/b testing optimization which resulted in a 39% increase in lead conversion rate for a high volume, geo-targeted campaign.
  • Contributed to 325% seminar ROI.

tools

Website Platforms

Leadpages

ClickFunnels

Wordpress

Squarespace

Weebly/Wix

Ad Platforms

Google Adwords/Youtube

Bing PPC

Facebook PPC

Twitter PPC

Instagram PPC



Analysis/Optimization

Ahrefs

SEMRush

Moz/Magestic

Spyfu

Hotjar

Google Webmaster Tools

Bing Webmaster Tools

Google Analytics

Serped

Hootsuite

Longtail Pro



Design

Pixlr

Canva

Snagit

ScreenFlow

Screencast-O-Matic

CRM/Automation

Aweber

Mailchimp

Sendgrid

GetResponse

ActiveCampaign

Hootesuite

Key Accomplishments

➢ Keynote presentation alongside Jim Bunch at  the Infinity Marketing Summit in Orange County, CA (July 2014)

➢ Advanced Facebook marketing presentation at the Ignition Mastermind in Carefree, AZ (November 2013)

Education

Education

Acadia university

Sep 2008 - May 2013

BSc. Geology

References

At request