Work History

Work History
Feb 2008 - Present

Manager/Team Lead- Marketing

NIIT LTD.

1. Handle Planning, Advertising, Promotions, PR, Product Development, Sponsorships and Research functions2. Responsible for achievement of targeted ROI for the annual marketing budget3. Handle Advertising, Event Management, Media buying, PR and Research agencies.4. Launch New products to the Pvt. School market5. Plan and Execute Funnel building/Lead generation activities for sales team across the country6. Establish brand ‘NIIT eGuru’ so as to be seen as a premium education brand in School Education space 7. Work in close coordination with the corporate communications division of NIIT in handling PR opportunities related to SLS IBU8. Creation of communication collaterals and placing of adverts in the appropriate media

May 2007 - Nov 2007

Producer/Programming Head- Srinagar Station

BIG 92.7 FM

1. Strategise radio Programming for the Station2. Leading a team of On-Air talent, Producers & Sound Engineers 3. Need-Gap, Radio Consumption Habits and Competition Air-Check studies4. Content Creation5. Music Scheduling6. Marketing and PR tie-ups

May 2005 - May 2007

Senior Business Executive

NIIT

Sales of IT enabled learning solutions to Schools

Education

Education
2003 - 2005

MBA

Aligarh Muslim University

Graduated as a major in Marketing. Finance was my second subject of specialisation

2000 - 2003

B.Sc (Hons.)

Aligarh Muslim University
1997 - 1999

Senior Sec. School

Aligarh Muslim University

Skills

Skills

Marketing Professional

Marketing - Planning, Advertising, Promotions, Product Management, PR, Product Development, Sponsorships, Research and Institutional Sales functions

Summary

Professional Experience: Have 4+ years of experience in Marketing & Institutional Sales of IT based Education Solutions to Schools in India. Have also worked in handling programming of an FM radio station as well as creation of content for radio. Current: Working as a Team Leader- Marketing with NIIT Ltd for their IBU- School Learning Solutions. Am resposible for Marketing- Planning, Advertising, Promotions, PR, Product Development, Product Management, Sponsorships and Research functions. Was also responsible for sales of IT based learning soltuions to schools in my earlier stint with NIIT.

Interest

Marketing- Brand & Product Management, Sales, Human Behaviour

Activities and Societies

1. Secretary University Literary Club during session 2004-2005.2. Represented university in various public speaking competitions at National & Zonal Level by the university.3. Attended UNESCO International Conference on ‘Youth for Human Unity’ at Auroville, Pondicherry

4. Lead the University team in the Youth Parliament competitions5. Been on the editorial board of several university magazines.

References

References

Prateek Chaterjee

“Its a pleasure to work with Adil. He brings fresh insights and infuses his team mates with his high levels of energy. His uncanny sense of getting things done, makes him a must have asset. He is a marketing war horse let loose..... Prateek Chatterjee” September 11, 2009