Senior Marketing Director
·Spearheaded all branding efforts, championed the strategy, customer research, positioning, tag line and identity explorations.Headed global brand team to ensure consistency in communications in 11 countries.
Web & Social:
·Initiated viral strategy through social media and public relations. Grew followers on Twitter to 13,000 in 8months and fans on Facebook to 3,300 with no advertising.Successfully won over influential bloggers. Won SAMMY Award in September 2009 for Best Branding on Twitter.Won PRSA Award in May 2009 for Best New Media Campaign.
·Developed and launched first text to win mobile sweepstakes to attract subscribers at cafes.
·Analyzed SEO for website product and proposed enhancements to increase visibility in search.
TV/Video & PR:
·Produced and directed original video content resulting in more than 130,000 views on YouTube.
·Attained regular appearances on over 600 top-rated morning shows per year including six appearances on NBC's Today Show and regular appearances on CNN, CNBC and Fox and Friends.
·Increased publicity dramatically creating consistent coverage in highly regarded publications in less than 12 months. Won two MarCom Awards in 2008 for PR efforts.Finalist for HSMAI Adrian Award in 2008.
·Launched metasearch site, Fly.com, resulting in top-tier coverage from Travel Weekly, New York Times, Washington Post, Los Angeles Times and Financial Times.
·Launched and produced major awards show for 3 consecutive years.Resulted in new clients andincreasing commitments from existing clients.Highly acclaimed by industry executives.