Miranda B Yeaton

Miranda B Yeaton

Marketing professional

Work History

Work History
Jan 2011 - Jan 2014

Director of Marketing & Business Development

The Lawson Group

A unique multi-industry company relative to total occupational health and safety. Responsibilities included manage marketing team, work closely with vice president and president to accomplish marketing goals and objectives; serve as primary support for sales team; develop, manage and execute annual strategic marketing and communications plan; coordinate and manage all client facing marketing communication activities; serve as media outlet and vendor contact; manage all social media efforts; manage company website; develop and implement brand standards; generate positive brand and image awareness; annual budget creation, implementation and tracking; develop design and copy of all original marketing communication materials including press releases, case studies, marketing collateral, advertisements, external newsletters, promotional emails, blog and website content; manage and execute corporate philanthropic efforts; prepare and manage company and trade show events; and maintain client relationship management database.

Creativity, confidence, independent thinking, refined foresight, strong written and verbal communication skills, developed management skills and strong problem solving skills are integral to success in this position.  

2008 - 2011


Outside Television

Coordinated and conducted on-camera interviews; created and executed scripts; and assisted with production of two of Killington's most popular television shows: Killington After Dark and The Resort Gourmet Dining Guide. Communication and critical thinking skills are vital in a live television environment.  

2007 - 2009

Territory Manager, Vermont

Southern Wine & Spirits

America's largest wine and spirit broker. Responsibilities included cultivating customer affairs and satisfaction through conducting regular on-premise calls to designated accounts; demonstrating consultative sales abilities through successful presentations of product; brand marketing strategy implementation; developed and presented restaurant staff trainings; working closely with regional territory managers to achieve monthly, quarterly and annual sales goals and timely completion; and contributing to the expansion of business by promoting new and existing portfolio items. Exceeded assigned monthly goals by exhibiting discipline and resourcefulness. Strong interpersonal, communication, presentation, organizational and time management skills are vital to achievement in this position.  

2006 - 2007

Bar & Promotions Manager

The Nightspot/Outback Pizza

Seasonally high volume and fast paced business with nightclub and restaurant. Responsible for evaluating and consulting on beverage structure and logistical matters; maintaining and improving beverage profits by monitoring waste and implementing remedial action, ensuring adequate staffing to cover daily business demands, assisting with planning and organization of special functions, seasonal events and promotions and creating the wine and spirits menu. Strong interpersonal, communication, leadership and organizational skills allowed for effective management.

2005 - 2006

Financial Advisor

Morgan Stanley

One of the world's top investment banks. Positions required conducting in-depth reviews of existing and prospective clients' financial circumstances, translating needs into strategies and goals. As well as leveraging resources in order to provide optimal service and executing marketing tactics to induce client acquisition. Developed and executed public appearances and presentations. Gained comprehensive knowledge of marketing, operations and branch office management areas. Obtained Series 66 license (Uniform Combined State Law) and the Series 33 license (Financial Instruments). Highly developed communication, presentation and organizational skills as well as integrity are essential to high performance in these positions.  

2003 - 2004

Financial Advisor Trainee

American Express Financial Advisors

Assisted with all activities associated with marketing mutual funds, life and health insurance and retirement plans. Conducted calls to schedule appointments with clients. Enhanced knowledge of how client assessment and planning efforts yield to successful marketing outcomes. Increased awareness of which products and services matched stated needs of varied clients. Studied for appropriate licensing examinations and obtained Series 7 license (General Securities Representative).  Strong problem solving, analytical and organization skills are essential for success in these challenging positions.  

Activities & Service to Community

  • Volunteer Ambassador - Killington Mountain, '05-'08
  • Volunteer Ambassador - Newbury College Admissions Office, '05-'06
  • Volunteer - Killington Chamber of Commerce, VT, '06-'09
  • Substitute Teacher - Hudson School District, NH, '10-'11
  • Volunteer - Manchester Animal Shelter, NH, '10-'12
  • Owner/Creator - Miranda Blair Handbags, '10
  • Marketing Committee Member - Manchester Young Professionals Network, '11
  • Planning Committee Member - Commute Green NH, '11
  • Team Captain - Concord Hospital Payson Center for Cancer Care: Pedaling for Payson, '11
  • Team Captain - American Red Cross: Annual Blood Drive, '11
  • Team Captain - Concord Hospital Payson Center for Cancer Care: Rock 'N Race, '12


2000 - 2004

B.S. Business Administration, Marketing

Newbury College

A.S. Finance

Activities & Accomplishments

  • Student Government Association, '00-'04; president, '03-'04
  • NCAA Athlete - Women's Volleyball, Women's Softball, '00-'04
  • Resident Assistant, '01-'03
  • Dean's List, '01, '04
  • Dean's List with Honors, '03
  • Award "Most Valuable Organization," Newbury College Student Government Association, '04

Brand Collateral