Summary

Highly motivated product management, marketing and business strategy leader with a proven ability to drive product initiatives to outstanding results. Rich experience in product management and marketing including P&L management, strategic planning, customer and market research, and execution for software portfolio business management

Work History

Work History
Jul 2015 - Present

VP, Product & Solution Management 

Return Path
  • Oversee an $87M B2B software-as-a-service business, directly managing Product Management, User Experience, Service Design, and Data Science functions. Resulted in 17% digit YOY growth in new business growth in a mature product line. 
  • Responsible for setting Return Path's new vision for the company's core product portfolio, considering extensive market segmentation and competitive threats, setting product and service strategy and securing executive business case approval for substantial incremental investment.  Subsequent responsibility for driving execution and delivery against the vision, resulting in increased customer retention and lower service costs.  
  • In partnership with engineering, responsible for creating a culture of innovation where product teams are experts in markets, customers and the "what and the why" and developers have a deep empathy for customers allowing them to be creative in engineering the "how".
  • Product Management Practice Lead: own Return Path's organizational standards for product management processes and people management including implementation of ROI and business case development plans, operationalizing  product portfolio management processes, instantiating annual roadmap and long term visioning, setting and tracking meaningful metrics and KPIs, creating career leveling guide, individual career track and promotion decisions, and defining educational strategies to grow people into amazing product managers. 
  • Return Path's executive sponsor for NCWIT technical women's council. Presenter  at NCWIT annual conference 2015 & 2014. 
Sep 2013 - Jul 2015

Director, Product Management - Big Data Solutions

Return Path

Responsible for vision and roadmap across six product lines including consumer mobile applications, data  pipeline and API, and big data delivery products.

  • Drive strategy across multiple data product managers and data delivery products, through a major technology platform transition. 
  • Built a highly effective product management team, including all hiring decisions, career planning and development of those individuals, as well as day-to-day management and coaching
  • Outlined business investment strategies across multiple stakeholders and business lines to ensure proper business outcomes for early stage Consumer Insights data business as well as established internal business line "data" customers.
  • Developed an integrated planning and roadmap model that allowed the business to chart out clear deliverables and derive business outcome accountability for complex projects that tie out to quarterly plans, Agile Epics, and story breakdowns.


Jun 2008 - Sep 2013

Senior Manager, Software Product Management & Product Marketing, Global Software Portfolio

Ricoh (Formerly IBM InfoPrint Solutions)
  • Lead a flagship but fledgling software product portfolio from near $0 revenue to over 20 million dollars of business driving triple digit year-over-year growth in revenue and installs by rebuilding the business model, including pricing, packaging, market messaging and product delivery (SaaS) strategy. Included managing numerous global product launches from cradle to grave – on time and on budget.
  • Recast product strategy to emphasize simplicity, alignment with corporate direction, and clarification of customer value and needs.
  • Transitioned product development methodology from Waterfall to Agile.
  • Drove worldwide interest with both sales and customers and over $6M in revenue, through institution of localized Users’ Groups programs, social media users’ community, and sales education utilizing Solution Selling Framework.
May 2007 - Jun 2008

Product Manager, New Business Initiatives

Seagate Technology
  • Built two major marketing programs to drive the “New Business Initiatives” emerging security business opportunities.
  • Incubated a technical partnership program to enable ISVs to work with Seagate in both technical and marketing endeavors.
  • Pricing, sales positioning, marketing materials, web portal, contracts.
Jul 2006 - May 2007

Product Manager

Epsilon Data Management, LLC
  • Manage all aspects of product marketing and product life-cycle management for Acquisition Services, which drives 60% of the company’s top-line revenue. Overall P&L responsibilities for the business unit.
  • Crafted a comprehensive product business plan, revenue forecast, and marketing plan (inclusive of offering positioning and messaging) for the suite of Alliance Data products and services.
Mar 2004 - Jul 2006

Product Manager and Worldwide Marketing Programs Manager 

IBM
  • Managed team of three MBA candidate interns working on marketing and globalization projects
  • Worked with executives, marketing leads, geography marketing managers, and agency resources to develop targeted marketing messaging, identity, and value propositions to build market identity.
  • Developed the Business Plans, Financial Analysis, Strategic Partnerships, and Sales enablement for software OEM relationships in order to offer complete customer solutions, and help to drive incremental revenue.
Jun 2000 - May 2004

Staff Software Engineer & Team Lead

IBM

Education

Education
2005

M.B.A, Finance and accounting

Regis University
2000

Bachelor of Science, Math and Computer Science

Colorado School of Mines