I am a long term focused and big picture thinking manager energized by new product and sales channel creation. As an experienced cost-cutter and new product revenue generator (in retail, wholesale, and online), I've seen increased profits & cash flow for companies as diverse as skin care, consumer goods, healthcare, publishing, and multimedia production.

With broad business, marketing/branding, and financial management skills, I have a strong track record of hands-on experience in strategic planning/execution and revenue/profit growth working with retailers Target, Wal-Mart, Walgreen's,,, & Rite-Aid. My marketing & advertising experience is in network radio advertising (ABC Radio/Citadel, Dial Global/Triton Media Group, Premiere Radio/Clear Channel, & Westwood One/CBS Radio) and national print media (magazines, newspapers, etc.).

Work History

Work History
Dec 2008 - Present

General Manager

Laugh Your Way America

• Laugh Your Way America is a product development driven company...70% of revenues come from product sales (DVDs & books).• Responsible to Board/Investors for creating marketing strategies/tactics that build consistent, sustainable growth, and boost cash flow through prudent budgeting and relentless tracking of financial (P&L) performance and accountability thereof.• Directing the organization from a global perspective…forecasting and foreseeing financial & competitive trends, annual budgeting, product packaging/pricing, in-house publishing, contract manufacturing, marketing/branding, eCommerce/internet marketing (PPC, SEO, email newsletters, social media), & media production.

• Accomplishments under leadership:o Increased revenues 48% in 2 years from $2.3MM to $3.4MM (2010 vs. 2008).o Launched 17 new products 2009-2011, which has increased our product offerings by 150%.o Increased company operating cash flow and profits by 33% and 25% respectively during tenure due to cost savings from various efficiencies implemented.o YouTube “Upload” views 3.5 Million o Increased Facebook fans from 0 to nearly 40,000 fans during tenure o Increased Twitter followers from 0 to nearly 8,000 during tenure

Jul 2008 - Sep 2008

Process Improvement Consultant

Smith Dermatology Clinic

*  Reduced overall process inefficiencies significantly, thus allowing the practice to grow without being choked by that growth.*  Analyzed and made improvements in FRONT and BACK office processes and workflow, thus increasing efficiencies.*  Codified an 80+ page "Process and Procedure Manual" to standardize Front Office (customer service) and "Medical Assistant" procedures.

Jul 2004 - Jun 2008

General Manager

Loma Lux Laboratories / Plymouth Pharmaceuticals

• This full-time job was concurrent with starting and completing an MBA.• Conducted national network radio & print campaigns to drive customers to our retailers’ stores (Walgreen’s, Target, Wal-Mart, & Rite Aid). Budget was $500,000 annually at “net” advertising rates supporting $2.5 Million in retail revenues.• Full P&L / Balance Sheet / Annual Budgeting responsibility for short & long term goals.• Directing the organization from a global perspective, including financials, product packaging/pricing, contract manufacturing, eCommerce, & internet marketing (PPC, SEO, email newsletters, and infomercials). 

• Accomplishments under leadership:o Increased ROS from -10% to +27%.o Identified ideas for new products to fuel organic company growth. Launched new products with higher gross margin (95%) than other products (80%).o Reduced inventory by 59% to a more efficient level all while maintaining zero “out of stock” items.

Jan 2004 - Jul 2004

Business Development Manager

Smith Dermatology

*  Managed all capital expenditures and financial investing of business.*  Shaped and influenced strategy, goals, and direction of company.*  Cut operating costs by 8%.

Aug 2002 - Jan 2004

Sales and Leasing Consultant

Chris Nikel Chrysler Jeep Dodge



Music Composition

Booker T. Washington High School

Bachelor in Music Composition

Oral Roberts University

Master of Business Administration

Oklahoma State University