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Offering comprehensive experience from multiple industries in areas as scaling new business initiatives, growing and retaining customer base, growing share of wallet with solution/service led offerings - in both sales & marketing models Direct or through channel


  • Start-ups and growth companies
  • International business
  • Online
  • Services and solutions business


Leadership positions in a fore-runner companies which have demanding marketing & business development/sales positions to aggressively grow the business.

- CEO of start-up/growth company

- Head of business unit/corporate venture

- Sales & Marketing VP/Director


Eugene Lee

Eugene was/is company CEO of Surfgold for which I had outsourced HP Original Rewards loyalty program (one of the biggest SMB loyalty programs in the world). Eugene gives perspective how I manage partnerships

John Solomon

My supervisor for two years back in Singapore. Now a days John is HP's VP and GM for North America Consumer business

Nader Tadros

Nader was my subordinate during HP times. Nader gives perspective what kind of leader I am

Work experience

Editor and Ad sales manager

Tekniikan Akateemiset (Association of Graduate Engineers)

TEK – Association for Graduate Engineers, 1995, Editor and Ad sales manager

Responsible to publish and market annual recruitment magazine. Ad sales Y-on-Y growth 150%

Aug 2008Jul 2009

Director, Ecommerce Services

Itella Corporation

Itella Corporation, Director, eCommerce Services. Head of business unit, 08/2008 – 07/2009

Corporate level business venture which sold services for online store operators (from large accounts to SMEs) across their value chain – logistics/fulfillment, marketing, customer support, CRM tools and web store applications complimented with a number of external partnerships (Y-on-Y sales growth >10%, Growth plan rejected)

Sep 2005Apr 2008

Business Development group Manager

Hewlett-Packard Asia Pacific Pte. Ltd.

Hewlett-Packard Asia Pacific, Imaging and Printing Group (IPG), 09/2005 – 05/2008 (Singapore)

Business Development Group Manager (director), Asia-Pacific, Supplies Business (revenue 2 billion USD)

Head of function for region’s End customer sales & marketing programs (revenue coverage >800 MUSD), Scaling new business & Go-to-market models and CRM IT assets. Member of region mgmt. team. Objective was to compete against counterfeit, remanufactures products and ink filling services by deepening the end customer touch and transforming the business towards service/solutions led business model. Categories of initiatives:

·SMB loyalty and service business: ± Original Rewardsloyalty program in 12 Asian countries. Member/revenue growth from 30k/30 MUSD to 200k/190MUSD. ±Launched a Printing Service Package in CN, IN and AUS (In AUS with online service/one stop shopping model) In India >1000 customers in first 6 months.

·Solution business sales & marketing and development: ± Printing supplies solutionfor enterprises and SMBs, across Asia Pacific, focus China. Y-on-Y sales growth 50%. ± Key Account Mgmt. program (6000 customers, revenue coverage 600 MUSD, y-on-y sales growth >10%)

·Alternative sales channels launches and development: ±Consumer/SMB online sales in JPN, AUS, KR, MY, SG, IN. Revenue growth 20-80 %/month. (from 0 USD)± Call center sales. Revenue growth 100% in 18 months. ± Direct sales in China (launch). ±Reseller online sales in AUS (launch) ±Suresupply software sales model

Mar 2005Oct 2005

Marketing Director, Online Channel

Hewlett-Packard Asia Pacific

Hewlett-Packard Asia Pacific, Imaging and Printing Group, 03/2005 – 09/2005 (Singapore)

Regional marketing director, Asia-Pacific, Consumer online marketing and services function

Head of function for online marketing and services, social media, loyalty programs, up-sell/cross-sell programs and develop CRM capabilities. Responsibility included HP Personal Systems Group products (PCs, laptops, PDAs).

·Executed work force reductions and terminated all non-profitable programs

Oct 2001Feb 2005

Senior Consultant

Talent Partners Oy Ltd.

Talent Partners Ltd. Management Consulting, 10/2001 – 02/2005

Senior Executive Consultant, Customer centric strategies and Strategic marketing/sales

Responsible for project sales, project management and act as an interim manager in client organizations. Major projects:

·Veikkaus: Gaming and Gambling Industry – First consultant then interim manager for 18 months to create a customer centric strategy (“from gaming and gambling into entertainment business”), start implementation and to renew Online business. Pilots increased sales >20% both in retail and online channels, most impacted product category “fixed odds betting” year-on-year revenue growth +38.1%

·ABB - Global OEM Client: Refocusing sales and after sales operations of global IT software service subsidiary to response into global competition

·Finland Post Corporation (Itella): Increasing share of wallet in large strategic accounts with solution/service offerings. Establish and organizing centralized corporate marketing and sales

·Ekokem – Waste mgmt. company: From production asset mgmt into customer management- Developing an approach to customer segmentation, service offerings and service processes

·Philip Morris - FMCG Clients: Renewing channel management model into key client management (KAM) and to provide value added services for retailers. Improvement in retailer satisfaction.

Jul 1998Sep 2001

Business Development Director

Fortum Corporation

Fortum Corporation, Marketing and Sales business unit 1998 – 2001, Director, Business Development (manager 1998 – 1999).

Leading a team which was responsible for Strategic marketing, Develop new business/marketing concepts, Marketing research and Online Partnerships sales engagement. Initiatives:

·Initiative lead to integrate and start cross-selling IVO’s energy services and Neste’s oil products (consumer, SMB and enterprise segments). Acted also a leader of change agent

·International expansion to enter Sweden, Norway, Denmark and German markets. Responsible for customizing commercial and consumer marketing concepts to local requirements.

·Marketing lead for Intelligent Home technology development and launches

·Lead for Concept development and Partner sales in Home Services Online portals (moving, home improvement, household energy, cabin owner and portals). Partner sales quota +300%

·Operations management lead of franchising based chain marketing concept with 12 franchising partners

·Lead for CRM approach development which also started company’s service business transformation (services e.g. SMB energy and environmental audit, firewood service, electrician to home)

·Mergers &Acquisitions Concept owner for Marketing, Sales and Customer processes/functions integration

Corporate development teams: M&A, eBusiness Strategy, Customer Strategy and Competence strategy

Jun 1996Jun 1998

Business Development & Project Management

IVO Group

IVO Group (later merged Fortum), Power Generation International, 1997 – 1998, Project coordinator

Operating model development for power plant investment business in South East Asia and East-Europe.

IVO Group, Strategy Planning Department, 1996 – 1997, Business Developer

Market and business analysis projects and EFQM tool implementation within two business units.



Business Strategies
Definition and implementation of business strategies
Solutions sales
Sales of solutions in whatever industry
Solutions & Service Development
Development of solutions and services which combine technology, products to services and customer service
Customer Relationship marketing
Relationship driven marketing in all customer segments
Development of internet services, online sales & marketing
Customer management
Manage and develop customer base enabled with CRM tools to grow the share of wallet and customer loyalty