- Start-ups and growth companies
- International business
- Services and solutions business
Leadership positions in a fore-runner companies which have demanding marketing & business development/sales positions to aggressively grow the business.
- CEO of start-up/growth company
- Head of business unit/corporate venture
- Sales & Marketing VP/Director
Editor and Ad sales manager
Tekniikan Akateemiset (Association of Graduate Engineers)
TEK – Association for Graduate Engineers, 1995, Editor and Ad sales manager
Responsible to publish and market annual recruitment magazine. Ad sales Y-on-Y growth 150%
Aug 2008 - Jul 2009
Director, Ecommerce Services
Itella Corporation, Director, eCommerce Services. Head of business unit, 08/2008 – 07/2009
Corporate level business venture which sold services for online store operators (from large accounts to SMEs) across their value chain – logistics/fulfillment, marketing, customer support, CRM tools and web store applications complimented with a number of external partnerships (Y-on-Y sales growth >10%, Growth plan rejected)
Sep 2005 - Apr 2008
Business Development group Manager
Hewlett-Packard Asia Pacific Pte. Ltd.
Hewlett-Packard Asia Pacific, Imaging and Printing Group (IPG), 09/2005 – 05/2008 (Singapore)
Business Development Group Manager (director), Asia-Pacific, Supplies Business (revenue 2 billion USD)
Head of function for region’s End customer sales & marketing programs (revenue coverage >800 MUSD), Scaling new business & Go-to-market models and CRM IT assets. Member of region mgmt. team. Objective was to compete against counterfeit, remanufactures products and ink filling services by deepening the end customer touch and transforming the business towards service/solutions led business model. Categories of initiatives:
·SMB loyalty and service business: ± Original Rewardsloyalty program in 12 Asian countries. Member/revenue growth from 30k/30 MUSD to 200k/190MUSD. ±Launched a Printing Service Package in CN, IN and AUS (In AUS with online service/one stop shopping model) In India >1000 customers in first 6 months.
·Solution business sales & marketing and development: ± Printing supplies solutionfor enterprises and SMBs, across Asia Pacific, focus China. Y-on-Y sales growth 50%. ± Key Account Mgmt. program (6000 customers, revenue coverage 600 MUSD, y-on-y sales growth >10%)
·Alternative sales channels launches and development: ±Consumer/SMB online sales in JPN, AUS, KR, MY, SG, IN. Revenue growth 20-80 %/month. (from 0 USD)± Call center sales. Revenue growth 100% in 18 months. ± Direct sales in China (launch). ±Reseller online sales in AUS (launch) ±Suresupply software sales model
Mar 2005 - Oct 2005
Marketing Director, Online Channel
Hewlett-Packard Asia Pacific
Hewlett-Packard Asia Pacific, Imaging and Printing Group, 03/2005 – 09/2005 (Singapore)
Regional marketing director, Asia-Pacific, Consumer online marketing and services function
Head of function for online marketing and services, social media, loyalty programs, up-sell/cross-sell programs and develop CRM capabilities. Responsibility included HP Personal Systems Group products (PCs, laptops, PDAs).
·Executed work force reductions and terminated all non-profitable programs
Oct 2001 - Feb 2005
Talent Partners Ltd. Management Consulting, 10/2001 – 02/2005
Senior Executive Consultant, Customer centric strategies and Strategic marketing/sales
Responsible for project sales, project management and act as an interim manager in client organizations. Major projects:
·Veikkaus: Gaming and Gambling Industry – First consultant then interim manager for 18 months to create a customer centric strategy (“from gaming and gambling into entertainment business”), start implementation and to renew Online business. Pilots increased sales >20% both in retail and online channels, most impacted product category “fixed odds betting” year-on-year revenue growth +38.1%
·ABB - Global OEM Client: Refocusing sales and after sales operations of global IT software service subsidiary to response into global competition
·Finland Post Corporation (Itella): Increasing share of wallet in large strategic accounts with solution/service offerings. Establish and organizing centralized corporate marketing and sales
·Ekokem – Waste mgmt. company: From production asset mgmt into customer management- Developing an approach to customer segmentation, service offerings and service processes
·Philip Morris - FMCG Clients: Renewing channel management model into key client management (KAM) and to provide value added services for retailers. Improvement in retailer satisfaction.
Jul 1998 - Sep 2001
Business Development Director
Fortum Corporation, Marketing and Sales business unit 1998 – 2001, Director, Business Development (manager 1998 – 1999).
Leading a team which was responsible for Strategic marketing, Develop new business/marketing concepts, Marketing research and Online Partnerships sales engagement. Initiatives:
·Initiative lead to integrate and start cross-selling IVO’s energy services and Neste’s oil products (consumer, SMB and enterprise segments). Acted also a leader of change agent
·International expansion to enter Sweden, Norway, Denmark and German markets. Responsible for customizing commercial and consumer marketing concepts to local requirements.
·Marketing lead for Intelligent Home technology development and launches
·Lead for Concept development and Partner sales in Home Services Online portals (moving, home improvement, household energy, cabin owner and athome.com portals). Partner sales quota +300%
·Operations management lead of franchising based chain marketing concept with 12 franchising partners
·Lead for CRM approach development which also started company’s service business transformation (services e.g. SMB energy and environmental audit, firewood service, electrician to home)
·Mergers &Acquisitions Concept owner for Marketing, Sales and Customer processes/functions integration
Corporate development teams: M&A, eBusiness Strategy, Customer Strategy and Competence strategy
Jun 1996 - Jun 1998
Business Development & Project Management
IVO Group (later merged Fortum), Power Generation International, 1997 – 1998, Project coordinator
Operating model development for power plant investment business in South East Asia and East-Europe.
IVO Group, Strategy Planning Department, 1996 – 1997, Business Developer
Market and business analysis projects and EFQM tool implementation within two business units.
Sep 1990 - Mar 1997
Master of Science (tech.)
MSc. (Tech.) Mechanical Engineering and Business Mgmt, Helsinki University of Technology