Work History

Work History
Nov 2014 - Jul 2015

Brand Manager

Vino Beverages - www.wineforanytime.com

Brand development - generated traffic and increased revenue growth
Strategic consulting - established annual marketing plan
Website development, distribution and agency relations
Tradeshow and convention management, scheduling, and staffing
Experiential Vino Social : Wine for Mothers

Oct 2005 - Sep 2015

Senior Market Manager

Red Peg Marketing

Promoted from College Brand Ambassador to Market Manager to client liaison for global and national activations. Staffed, trained, and managed multiple simultaneous teams across all major markets U.S/CANADA Provided over 500 field staff members over a span of 9 years of programming. 

Feb 2014 - Oct 2014

Regional Field Market Manager

AQUAhydrate

Established and maintained 2014 east coast marketing plan.  Balanced a $100k annual budget.  Projected and forecasted weekly/monthly overviews.  Oversaw all combined marketing activities consisting of 250 high-profile events.  Recruited, trained, developed, and managed 25 field staff members across multiple agencies

Feb 2013 - Jul 2013

Regional Market Manager

Activate Drinks

Established and maintained 2013 east coast marketing plan balanced $200k annual budget.  Projected and forecasted weekly/monthly overviews.   Oversaw all combined marketing activities consisting of 1,000 projected events.  Recruited, trained, developed, and managed 50 field staff members including Market Managers.

Jun 2011 - Apr 2013

Regional Market Manager-East

O.N.E One Natural Experience Coconut Water

Promoted from Field Activation Manager to Regional Market Manager. Responsible for custom scheduling of upcoming events which catered to target demographics.  Event sponsorship liaison for east coast markets.  Researched, requested, and screened events.  Submitted accurate reporting and inventory management (over 1 million units distributed).  Managed and executed a variety of special events including but not limited to:  athletic, fitness, guerilla, retail, health/wellness, grand-scale festival efforts.  Hired and managed additional staff as needed(direct report for over 50 ambassadors).









Jul 2010 - Jan 2013

Account Producer

SoHo Experiential 

Recruited, scheduled, and supervised staff of 50+ team members across the tri-state markets.   Executed over 500+ successful events for Remy Martin VSOP, Remy Martin V, Canei Wines, and Grand Marnier utilizing custom data/video-capture, and field reporting software.

Oct 2010 - Feb 2011

Senior Account Producer

Massive Media

Oversaw company-wide day-to-day operations.  Supervised all staff and program objectives.  Executed multiple simultaneous nationwide campaigns and activations.   Developed and implemented proposals and budgets for potential and existing clients with direct interaction and hands-on involvement.   Recruited, trained, and hired staff per the needs and best interests of the company (500+ staff)

Nov 2009 - Oct 2010

Account Manager

Ubiquitous Media

Managed multiple simultaneous projects, programs, and budgets, from conception and creation to completion and reconciliation (values between $10k-$500k).  Established and provided budgeting, research/development, production, staffing/training, execution, contingency planning, reporting, and managing direct client relations. Demonstrated networking capabilities in a team environment while taking ownership of responsibility in each project and adhering to strict deadlines. Created standard and unique documents, training materials, and presentations, utilizing expertise in excel, power point, and microsoft word.

May 2009 - Nov 2009

Account Supervisor

Revolution Marketing

Contact liaison for clients on simultaneous multiple projects and campaigns. Planned, prepared, implemented, executed, and recapped multiple grand scale national tours.  Assisted in creating, balancing and reconciling quarter-million dollar budgets.  Worked directly with fabrication manufacturers, hired, trained and supervised staff members and labor (both union and non).  Dictated graphic needs, power consumption grids, footprints, and contingency plans.

Mar 2005 - Sep 2015

Freelance Marketing Consultant

MikeVertx

www.MikeVertx.com

Education

Education