Michael Pestaño

Business Development and Social Media Consultant

Work History

Work History

Assistant Manager

Carephil Industries Canada Chevron Town Pantry
Assistant Manager- and Starmart Grocery 8 years experience Increased convenience store sales from $20,000/mo. to $40,000/mo. in 8 months. Implemented and maintained accounting and inventory systems using the latest software and computer applications at that time. Responsible for troubleshooting and repairing breakdowns of local computer systems and network. Coordinated with technical support of Chevron to upload daily updates with regards to pricing, inventory, taxes, accounts payable, and accounts receivable. Developed Marketing program and Implemented export of Air Purification and Reverse osmosis water systems to the Philippines.

Trainer

Orange County
Promoted to Corporate Franchise Trainer for CA Owner-Personal Trainer Iron Eagle Fitness and Nutrition Systems- Weight and fat loss programs Personal training for men and women Strength training Online and In-home private training Customized nutrition and supplement programs Plus size fitness programs Cardiovascular training and conditioning Pre and post natal fitness and exercise Seniors fitness Healthy meal planning and preparation Independent distributor for various nutrition supplement companies including PVL, Nutrabolics, Designs for Health, Vitathione

Trainer/regional Sales Director

Corporate Franchise
Trainer/Regional Sales Director Oversee stores in a geographic region with full P&L responsibility; motivate store managers to achieve sales goals; ensure personnel are trained to provide exceptional customer service; maximize productivity and profitability and ensure compliance with company procedures. Full P&L Responsibility for 34 stores in British Columbia, Canada and 17 stores in Orange County, CA. Assists with and directs all aspects of employee and customer relations. Promoted from P/T Sales Consultant to Store Manager Promoted from Store Manager to Senior Store Manager Promoted from Senior Store Manager to Regional Store Director Transferred from GNC Canada to GNC USA as Senior Store Manager II for Orange County, CA

Senior Sales Manager 4 Years Experience

Carmax
Senior Sales Manager 4 years experience Motivate sales consultants to achieve sales goals, ensure personnel are trained to provide exceptional customer service; maximize productivity and profitability and ensure compliance with company procedures. Developed and implemented spreadsheet scheduling program for sales managers, e-commerce sales consultants and retail floor consultants. Conducted weekly sales training for all new and current sales associates with a focus on role-playing, seminars on financing and assessment of credit applications, communications skills assessments, and product knowledge seminars. Hands on experience in inbound and outbound sales calls for Internet e-commerce inquiries from pre to post sales incorporating appointment setting, credit application processing, and heavy follow up through both email and outbound calls. Promoted from Sales Manager to Senior Sales Manager Appointed to manage Internet e-commerce department and responsible for sales associates training and certification. Conduct daily observations of associate-customer interaction on online chat platform and conduct audit of recorded conversations as part of performance reviews.

Consultant

DeMatteo Moness LLC
Consultant for investment firms and Guidepoint Global LLC since 2007 for nutritional supplements manufacturers, retailers, gyms, fitness centers, and weight loss clinics. Internet web design and marketing, search engine optimization, social networking integration, and business blogging. creating and maintaining online presence with social media sites, online forums and industry related sites as well as generating Web site traffic. Developed and created ecommerce websites and blog selling supplements, handbags, shoes, and other luxury items on Ebay, Amazon, and iOffer. Payment processing systems to small business owners and independent self-employed professionals. Complete business development planning including comprehensive sales and marketing plans, operations and logistics, social media optimization and integration, brand marketing campaigns. Events planning for trade shows and business seminars. Extensive experience organizing local and international seminars and trade exhibits Understanding Social Media for Business Understanding Social Media channels Training sales teams to effectively use Social Media Using Social Media tools like Facebook Apps Customizing Facebook pages, Twitter profiles, Youtube, Google+, Pinterest Implementing Social Media Marketing Online Reputation Management Implementing Mobile Media Marketing Local SEO and SMO Optimization techniques Local Brand Awareness creation Content Aggregation and Distribution
Jun 2006 - Present

Social Media Consultant

Internet and Social Media

Business Development, Consultant-15 years experience Set up email systems inbound and outbound, train inbound and outbound sales calls for Internet e-commerce inquiries from pre to post sales incorporating appointment setting, credit application processing, and heavy follow up through both email and outbound calls. revamped and implemented new e-commerce sales information integrating CRM and Inventory systems to maximize exposure through different search engines and websites.

As a Business Development and Social Media Consultant I work with businesses to help them benefit from, and increase sales through, Behavioral Based Performance Improvement and Social Media Marketing

My goal when working with a company is to create a sense of community and raise the level of interactivity both traditional marketing and Social Media allows. It is through this interactivity that brand awareness is created and positive results achieved.

Working with with local businesses as a consultant, I help them understand and learn how to use Behavioral Based Performance Improvement and Social Media as part of their marketing plan. Along with training on how to use Social Media and the benefits they offer, I work with businesses to implement aggressive marketing campaigns utilizing their new knowledge and skills. I help them launch their campaigns quickly and effectively so that their campaigns can grow and become successful.

Once the business is confident they can maintain the many aspects of their campaigns, I remain a consultant on the latest trends and technologies that are important to their business and its continued growth and success.

Specialties

Key training I offer to businesses:

Behavioral Based Performance ImprovementBusiness Development from Inception to Launch including extensive business and marketing plansUnderstanding Social Media for BusinessUnderstanding Social Media channelsTraining sales teams to effectively use Social Media Using Social Media tools like Facebook Apps Implementing Social Media MarketingOnline Reputation Management Implementing Mobile Media Marketing Local SEO Optimization techniques Local Brand Awareness creationContent Creation, Aggregation, and DistributionE-commerce site set up and optimization

Education

Education

HS diploma

B.Sc

Ateneo de Manila University

Ryerson University
Jan 2013 - Present

Certified Fitness Trainer

Certificate in

ISSA Certified Fitness Trainer

Light Core Inc

4th Annual Green and Health Expo of the Filipino American Chamber of Commerce of Orange County

Skills

Skills
8
Social Media and Internet Marketing
10
Nutritional Supplement
8
investment firm
8
WEB-SITES
8
credit application
8
PRE
8
Sales Calls

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