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Work experience

Marketing & New Media

HunterLab

Reporting directly to the company President and CEO, with global responsibilities for all corporate branding and product promotion strategies across all media formats, as well as developing a global marketing plan encompassing 8 diverse major industries. Primary objective is to build brand awareness to new emerging customer groups. Major accomplishments and initiatives include:

  • Corporate re-branding, including fresh company logo design and market positioning
  • Responsive multi-language corporate website- 2 international web design awards
  • Rich media development
  • New corporate trade show experience
  • New product launch, global messaging
  • Marketing automation

 

Director of Multi-Media Marketing

Milliken & Company

Leading an internal team of 5 and numerous external partners, responsible for market promotions and designing customer visit experiences - both to the Customer Center and off-campus locations, for over 35 businesses from the five divisions of Milliken, from Automotive to Fashion Apparel.  Additionally responsible for corporate communication of company services and training thorough all media formats, ensuring marketing and communication efforts align with with corporate image and goals.

  • Interacted with over 20,000 visitors annually, from local civic groups to major corporate CEOs and senior management teams, as well as national, state, and local political representatives
  • Developed, nurtured and led team for internal creative agency
  • Facilitated system for streaming live corporate communications globally
  • Prioritized, organized, and coordinated over 750 media projects annually
  • Continued development of strong positive community interaction

Project Samples

Fresh Creatives

Website Design Project Samples

Print Project Samples