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Work experience

Marketing & New Media Manager

HunterLab

Reporting directly to the company President and CEO, with global responsibilities for corporate branding and product promotion.  Primary objective is to build connections to new emerging customer groups.  Key focus is to redesign all aspects of the customer experience and interaction at all touch points with HunterLab. Major accomplishments and initiatives include:

·      Redesign of company logo and branding

·      Redesign /re-launch of responsive corporate website- focus on accessibility, increasing website traffic 4x, plus 30x increase in lead generation. Site has won two international web awards:

Outstanding Website  - Web Marketing Association

Science Standard of Excellence - Web Marketing Association

·      Launch of technical blogs and social media links

·    Rich asset media development

·      Redesign of corporate trade show experience

·      New Product launches

Measurable results include revenue and profit increases of 45%- highest revenues and profits in company history, resulting in stock value increase of 162%

Director of Multi-media Marketing Productions

Milliken

Responsible for market promotions and designing customer visit experiences - both to the Customer Center and off-campus locations.  For over 35 businesses from five divisions of Milliken, from Automotive to Fashion Apparel. 

Additionally responsible for communications of company services and training through all forms of media, ensuring marketing and communication efforts align with corporate image and goals.

·      Interacted with over 20,000 visitors annually, from local civic groups to corporate CEOs and senior management teams, including Wal-Mart, GM, BMW, Ford, Chrysler, Honda, Toyota, and Mercedes-Benz.

·      Key creative member of team responsible for 2 re-designs of Customer Center to maximize customer visit experience, including Product Gallery flow. Project manager for $2M audience interactive Infinity Theatre.

* Many features later adapted by BMW for their Zentrum design, following their Customer Center visit. *

·      Facilitated system for streaming live corporate communications globally.

·      Prioritized, organized, and coordinated over 750 media projects annually.

Media Productions Manager

Milliken

Shaped the creative flow of customer experience at the 300,000 sq. ft. Customer Center facility through live sales and communication events. Also provided corporate support to company businesses through creative marketing media.

·BMW to Spartanburg- key creative member of recruitment team bringing BMW facility to Spartanburg, interacting with legislative, business, and corporate interests.

·Automotive Interior fabric “fashion shows” – responsible for staging of annual interior fabrics sales event for GM, Ford, Chrysler senior management and designers.

·Numerous customer events for major retailers- Macy’s, Belk, JC Penney, Lord & Taylor, etc.

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