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Summary of Qualifications

Hands on, results driven executive with more then 18 years of experience in global markets. Core strengths are in direct response marketing, operations and business development across both traditional and digital omni channel touch points. Broad experience building profitable start-up divisions, growth business lines and streamlined operations.

Core Competencies

Customer Acquisition

CPA/CPL/CPI/Email/Affiliate/SEM/Social Media/Mobile/Direct Mail

Media Buying

CPM/CPC/PPV/Contextual/Email/TV/Print/Podcast

Operations

Establishing New Business Units/P&L Management/Turnaround Management

Business Development

Strategic Partnerships/Client Relations/Contract Negotiations/New Market Entry

Professional Experience

Feb 2014Feb 2016

Sin International Inc - Bangkok, Thailand

Consultant

International business consulting service specializing in marketing and operations management.

Responsible for onboarding new clients, negotiating commercial agreements, determining strategy, timetables, and measurable deliverables for client projects.

Notable Accomplishments:

  • Established a new omni channel customer support unit resulting in a 45% cost reduction with an annual savings of $341k.
  • Secured a long term agreement for a start up Demand Side Platform and Publishing group that increased the DSP inventory by 9%.
  • Developed and executed a strategic marketing plan for the launch of new verticals which generated an incremental revenue stream for a performance marketing network.

Jan 2013Jan 2014

Friend Finder Networks - Sunnyvale, California

Business Development

 Internet based social media and casual dating network

Developing strategic partnerships with advertisers, publishers, CPA and broadcast/cable networks. 

Notable Accomplishments:

  • Managed an annual marketing budget of over $2.5 million across web, mobile and TV campaigns.
  • Leveraged A/B testing and sales funnel optimization on new and existing campaigns to instantly increase ROI.
  • Established strategic relationship and negotiated agreements with Dish, Direct, Xfinity and Time Warner Cable to launch the companies first broadcasted TV spots.

Mar 2010Dec 2012

Kinetic Solutions Ltd. - Bangkok, Thailand

Chief Operating Officer

Performance marketing group specializing in mobile marketing, BPO and VPN services.

Full P&L responsibility for operation with 200 employees and annual sales volume of $18 million.

Notable Accomplishments:

  • Directed the Mobile product lines from operating losses to positive earnings by increasing revenue by 395% while reducing costs by 28% which generated an additional $1.6 million of annual revenue.
  • Assumed client relations role with company partners leading to a 27% reduction in fraudulent traffic activity and cost savings of $460k annually.

Chief Financial Officer - Appointed interim CFO in August 2011

Notable Accomplishment:

  • Audited existing business units, reduced overall cost by 38% by terminating offers and partners that were not inline with the companies profit targets.
Mar 2007Mar 2010

Pixel Multimedia Pty Ltd - Brisbane, Australia

Director of Operations and Business Development

Start up mobile company focused on subscription based apps, competitions and contest marketing

Charged with new market entry, marketing campaign execution and oversight of product development.

Notable Accomplishments:

  • Grew month over month revenue period utilizing multichannel campaigns on web, mobile, TV and print which added $3.6 million to the top line revenue.
  • Delivered successful new market entry into US, Canada, UK, Holland and Greece, which accounted for an additional 24% in revenue. Established campaigns framework in Brazil and South Africa.
Jan 2005Mar 2007

iLogic Solutions B.V. - Amsterdam, Netherlands

Director of Marketing & Business Development

 Start up internet based causal dating sites and affiliate program

Responsible for building a team of managers and development and execution of the marketing plan.

Notable Accomplishments:

  • Directed a team of developers to create a proprietary CRM which increase our revenues 280% within 12 months.
  • Generated ancillary revenues, accounting for 49% of total revenue via exit traffic, cross sells and white labels which generated an additional $1.25 million annually.
Oct -2000Dec 2004

Sin International Inc. - Brisbane/Toronto/Bangkok

Consultant

Provided merchant account management in conjunction with risk and fraud analysis, affiliate management, traffic trades and brokering.

Oct 1997Sep 2000

Internet Billing Company (iBill) - Fort Lauderdale, Florida

Director of Compliance/Key Client Manager/Product Manager

Start up 3rd party billing company that offered solutions for credit card, check and 900 billing.

Education

Bachelor of Science in Management

East Stroudsburg University of Pennsylvania