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Mike Loewe

Marketing and Operations 

SUMMARY OF QUALIFICATIONS

Hands on leader with more then 19 years of experience in global markets. Specializing in driving growth, building high performance teams, establishing alternative revenue streams and improving under performing business units. Achieves superior results by being a creative and lateral thinker that translates objectives into actionable and measurable benchmarks.

Professional experience

Feb 2014Current

Consultant

Sin International Inc. – Bangkok, Thailand/Jacksonville Beach, FL

Working with clients to determining strategy, timetables, and measurable deliverables for projects.

Notable Accomplishments:

  • Established a new Omni channel customer support unit resulting in a 45% cost reduction while realizing a first year savings of $341k and year of year savings of $430k
  • Developed and executed a strategic marketing plan for the launch of new verticals, which generated an incremental revenue stream for a performance marketing network.
  • Delivered a global marketing campaign that generated > 35% ROI.

Jan 2013Jan 2014

Business Development Manager

Friend Finder Network – Sunnyvale, CA

Brought in by the VP of Sales to develop strategic partnerships and deliver new revenue streams.

Notable Accomplishments:

  • Owned an annual marketing budget of over $2.5 million across web, mobile and TV campaigns.
  • Negotiated and executed contracts with Dish, Direct, Xfinity and Time Warner Cable to launch the companies first broadcast TV spots.

Mar 2010Dec 2012

Chief Operating Officer | Team of 80

Kinetic Solutions Ltd. - Bangkok, Thailand

Challenged to turnaround under performing divisions and spearhead product development and management.

Notable Accomplishments:

  • Directed the Mobile product lines from operating losses to positive earnings by increasing revenue by 395% while reducing costs by 28% which generated an additional $1.6 million of annual revenue
  • Overhauled the VPN product strategy and led development with the launching of an affiliate program and establishing of merchant facilities, direct debit, PSMS payment options

Chief Financial Officer | Team of 20, Appointed interim CFO in Aug 2011- Dec 2012

Assumed P&L management for all of the operations and increased overall profitability.

Notable Accomplishments:

  • Audited existing business units, reduced overall cost by 38% by terminating offers and partners not inline with the companies profit targets.

 

Mar 2007Mar 2010

Director of Marketing and Operations | Team of 8

Pixel Multimedia Pty Ltd - Brisbane, Australia

Charged with new market entry, marketing campaign execution and oversight of product development.

Notable Accomplishments:

  • Increased revenue by utilizing non digital channels with direct mail, magazine inserts, TV adverts and text book sponsorships which yielded $3.6 million in revenue.
  • Conceptualized and developed Txt2win and Scratch2win products which accounted for 85% of the company’s total revenue.

Jan 2005Mar 2007

Partner & Vice President of Marketing | Team of 15

iLogic Solutions B.V. – Amsterdam, Netherlands

Development and execution of the marketing plan. Built a team of affiliate and business development managers.

Notable Accomplishments:

  • Grew monthly recurring revenue from zero to $195k within 12 months of launch.
  • Generated ancillary revenues, accounting for 18% of total revenue via exit traffic, cross sells and co-brands which generated an additional $1.25 million annually.

Oct 2000Dec 2004

Consultant

Sin International Inc. - Brisbane/Toronto/Bangkok

Merchant account management in conjunction with risk and fraud analysis, traffic generation and traffic management strategy.

Notable Accomplishments:

  • Devised and implemented a market segmentation strategy based upon geographical location and generated an increase in revenue by 19%.
  • Collaborated with developers to design a CRM email that inserted a tracking pixel and facilitated the sending of follow up email immediately after the pixel fire. This increased the overall campaign impressions by 68% and sales by 28%.
  • Augmented existing credit card processing solution by executing a multi (MID) process that mitigated risk and increased the customer LTV by 32%.
Oct 1997Oct 2000

Director of Key Accounts | Team of 4

Internet Billing Company (iBill) - Fort Lauderdale, FL
  • Initiated a strategy of face to face meetings for cross selling of services which contributed an additional 7.5% to top line revenue.
  • Worked directly with the CEO and VP of Sales for transitioning new key accounts by serving as primary point for account issues.

Human Resources Manager, Sept 1998 - Oct 1999

  • Full cycle recruiting as the company grew from 20 - 76 employees.
  • Sourced and implemented a new HR payroll system including the installation of time card readers within a multi floor, multi office complex.

 Web900 Product Manager, Oct 1997 - Oct 2000

  • Led a team of developers and vendors to automate charge back posting which increased claw back by 11% and overall revenue by 6%.
  • Analyzed existing fee structure and established a 3 tier structure that increased the products profitability by 17%.

         

Education

Bachelor of Science in Management

East Stroudsburg University of Pennsylvania