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Training and Development

  • Thomson Global Managers' Professional Development Program 
  • ProQuest Leadership Summit
  • Institute for Leadership Fitness
  • Thomson Tactical Selling Skills
  • Thomson Strategic Account Management
  • Strategic Marketing Management, University of Michigan Executive Education

Work History

Apr 2011Present

Executive Director, Marketing and Strategic Initiatives

  • Assimilated data, research reports, and background from internal and external sources to describe the current state of ProQuest's business for ProQuest's Enterprise Strategy Project.
  • Oversaw a detailed review of the  attractiveness and growth prospects of the company’s key markets and segments and the strength of ProQuest’s market and competitive position.
  • Inventoried and prioritized potential growth opportunities including product and pricing synergies, adjacencies, and potential acquisitions and partnerships.
  • Collaborated with key business unit and functional leaders to build out enterprise strategy pillars, to align enterprise and business unit strategies, and to ensure a timely and impactful presentation to the Board.
  • Currently overseeing strategic initiatives in video and dissertation content discovery and archiving to create new avenues for global growth.
Apr 2009Mar 2011

Executive Director, Marketing

  • Directed North America strategic marketing and creative services teams and managed budgets, resource allocation, and vendor relationships.  
  • Secured 5-year subscription commitments from several key accounts worth $15 million by tightly mapping custom proposals and pricing to institutional objectives.  Oversaw rollout of new product bundles that have helped to secure another $35 million in annual subscription billings.
May 2006Mar 2009

Director of Marketing and Marketing Services

  • Generated $3 million in incremental billings with targeted email marketing to librarians and faculty.
  • Oversaw website upgrade which included enhanced web analytics and reporting. Implemented Foresee Results web survey solution which now offers continuous, real-time feedback on the experience and satisfaction of ProQuest website and product platform visitors.
  • Streamlined and enhanced tradeshow lead management processes within and the tracking and communication of show results.
Jun 2003Apr 2006

Senior Marketing Manager

  • Increased the intensity and targeting of email marketing programs to librarians and faculty, honed product positioning, and conducted presentations with sales to pave the way for rapid growth of high-margin history research collections. 
Apr 1999Jun 2003

Director of International Marketing

Thomson (Gale)
  • Managed team of US and UK regional marketing managers that won the company’s top team performance award.

  • Optimized allocation of a $2 million marketing budget across diverse geographies, sales channels, and product lines to maximize billings growth. 

Nov 1997Mar 1999

Manager of International Marketing

Thomson (Gale)
  • Oversaw training and support for 5 regional sales offices and more than 150 distributors. 

  • Managed a global advertising program in 10 languages and 60 major international tradeshows.

Apr 1996Oct 1997

Trade Specialist, Office of Computers

International Trade Adminstration, Department of Commerce
  • Developed industry analyses, market studies, and briefing papers for key Department of Commerce officials and wrote the U. S. Industrial Outlook chapter on Internet and online services.
  • Advised online and Internet services and software companies on global sales, marketing, and distribution strategies. 
Aug 1993Mar 1996

Trade Specialist, Office of Aerospace

International Trade Adminstration, Department of Commerce
  • Shortened event recruitment cycle time, increased participation, and reduced printing and mailing costs by more than 30% through marketing automation.
  • Secured 18 executive participants for a trade mission to Indonesia, Malaysia and Thailand, ensured successful recruitment of the USA National Pavilion at the Paris Air Show, and recruited and managed successful events in 7 other countries.
Jun 1992Jul 1993

Trade Specialist, Trade Information Center

International Trade Administration, Department of Commerce
  • Advised U.S. companies about market opportunities, distribution, export support and incentives, and government regulations to support their international expansion strategies.
Jan 1992May 1992

Trade Specialist, Office of Japan

International Trade Administration, Department of Commerce
  • Advised U.S. companies on market opportunities, distribution, and government regulations to help maximize sales in Japan.
Jan 1991Dec 1991

Import Compliance Specialist

International Trade Administration, Department of Commerce
  • Conducted analyses of import pricing in SPSSx and managed development of departmental findings for Antidumping (predatory pricing) cases.
Mar 1989Aug 1990

American Appraisal Associates
  • Edited long and complex appraisal reports to enhance flow and organization. 

  • Reviewed financial analyses for accuracy and consistency and reconciled data in tables and text.



Executive Education Certificate

Georgetown University
  • Seven modules including marketing, management, international finance, human resources, and strategy.

Master of Arts

American University
  • Achieved GPA 3.55 while working and completed summer course at London School of Economics.

Bachelor of Arts Cum Laude

University of Vermont



Strategic Insight

Industry Expertise

Global Markets

Orchestrating Growth

Customer Insight

Technology Insight


Market Insight


Heather Taylor

A highly experienced strategist in a global marketplace, his research, strategic plans and sales support are all strongly aligned to the core business and to meeting and exceeding goals. He is a clear leader, communicator and decision-maker and inspires commitment, productivity and loyalty in his teams worldwide.

Lynda James-Gilboe

Mike is a big picture, highly analytical, global strategic thinker and a skilled executive, with special expertise in market research and competitive intelligence gathering.