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Client Engagement Director

Zocalo Group

Zocalo Group is a Word of Mouth marketing agency creating recommendations for companies and their brands.  Wholly- owned by Omnicom Group, a $3 billion global marketing and communications holding company and Ketchum, a global public relations agency.

  • Responsible for the organization, coordination and administration of marketing and new business development for Zócalo Group.
  • Identified, targeted and created relationships with Fortune 100 C-suite marketing executives.
  • Internal agency development across over 200 Omnicom agencies to cross sell an integrated approach to B2C and B2B partner agency clients
  • Developed and managed marketing programs to increase awareness among various audiences.
  • Conducted preliminary research for prospect outreach and the initial phase of new business projects.
  • Managed credential requests and developed initial material for review.
  • Coordinated, drafts and developed client presentations and other new business meeting materials.
  • Participated in the facilitation of new business event logistics. 

Business Development Manager

Paladin

Paladin is national marketing and creative staffing organization with more than 20 years experience in executive placement. Paladin is wholly-owned by Adecco a global fortune 300 provider of staffing, consulting, and solutions in the disciplines of information technology, finance and accounting, law, engineering, marketing and creative, property, and healthcare.

  • Created relationships with C- suite executives from CEO to CMO through innovative differentiation
  • Created business solutions for corporate organizations with challenging issues
  • Developed and executed the online social media strategy for Paladin via LinkedIn, Digg, Facebook and Twitter to amplify company value proposition
  • Strategically cold called potential clients through active online research and networking
  • Created senior roundtable events to facilitate relationships with target clients and candidates
  • Actively creatived networking executive who maximizes industry specific events to develop business leads
  • Public speaking at various industry and association events to amplify company thought leadership
  • Utilized PR to help elevate visibility of company brand

Senior Consultant New Media and Creative Strategy

Aon Hewitt Consulting

Aon Hewitt Consulting (formerly Aon Consulting) is a wholly-owned subsidiary of Aon a fortune 300 global corporation. Aon Hewitt Consulting is among the top global human capital consulting firms with 229 offices worldwide. The firm works with organizations to improve business performance and shape the workplace of the future through employee benefits, talent management and rewards strategies and solutions.

  • Create and execute strategy for fortune 500 clients to engage their employee population using dynamic communications i.e. Flipcam video testimonials
  • Experienced public speaker representing the organization on social media topics ranging from employee wellness, training, recruitment and internal networking
  • Partner with internal corporate marketing on creating brand awareness and thought leadership engagement via social media 
  • Partner with all global sub-practice groups within organization to develop new client engagement  strategies
  • Engage online communities with internal thought leadership and external content
  • Create and facilitate @Aoninside Twitter profile

  • Create and facilitate LinkedIn group “Aon Consulting HR Solutions”

Winner of Motorola's "R U A Soci

Skills

Youtube
Facebook
Handheld Video
LinkedIn
Twitter

Education

My Google +

https://plus.google.com/u/0/109174478547279591557/posts

Summary

Passionate new media and personal branding executive who has extensive experience in B2B marketing, social media and HR consulting.  In my most recent role, I consulted Fortune 500 human resources clients on ways to engage targeted internal employee groups to increase engagement.  In addition, leading social media B2B marketing for the Aon Hewitt New Media and Creative Strategy group. Currently, I'm running my own consultancy "Cruiter Works" focused on helping companies and individuals use social media to engage their target audiences. I've been doing extensive public speaking in several areas including "HR is the New Marketing", "Social Business Development" and "Social Recruitment". 

Core beliefs:

  • Content
  • Community
  • Creativity
  • Conversation

Mantras:

Community engagement is driven by content and two way dialogue:  Using online community groups such as Facebook, LinkedIn and Twitter requires two-way dialogue and is largely driven by content that in turn creates value for your target audience/community. Questions, opinions, advice and thought leadership, dynamic content (consumer generated video, peer perspective blogs and real-time polling) and consistency are key to driving successful community engagement. 

HR is the new marketing:  The emergence of new media is enabling employees to have their voices heard on a larger stage.  Think of engaging employees in the same way you craft a consumer marketing strategy, though rather than securing buy-in for laundry detergent, cars or flat panel televisions, you are selling a wellness campaign, benefits open enrollment and career opportunities. 

Measure, measure, measure:  Creating benchmarks to measure campaign engagement is critical to success. If it's not measurable, then it cannot be improved. With tools ranging from Radian 6 to Social Mention, the ability to track online activity regarding online strength, frequency and reputation become integral to one's ability to market and succeed.

Interest

Chicago improviser for over ten years with extensive training at Improv Olympic, Second City and the Playground Theater. Long time member of the Improv group Mustang Repair at the Playground Theater. 

I play a role in the new  documentary:  Twittamentary which illustrates the way in which Twitter intersects and connects people in their daily lives. I will be discussing Twitter and and improvisational comedy show I produced called "The Tweetlife" at the Playground Theater. 

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