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Mike Orren

Media executive and entrepreneur

History

Sep 2012Present

President

Speakeasy

Launched content marketing, social media and promotions firm specializing in creating and enhancing local brand communities and then leveraging those relationships to create sales. Joint venture of The Dallas Morning News and Slingshot. Have grown business to 80-plus regional and national clients in retail, CPG, B2B, healthcare and home services. Reached $6 million revenue and profitability in less than three years.

Jan 2011Sep 2012

Principal

Just Be Amazing

Consultancy helping select causes, retailers and media companies become(more) amazing. Clients included top-ten US news website; major market newspapers, mobile startups and regional magazines.

Apr 2005Dec 2010

President and founder

Panlocal LLC / Pegasus News

Conceived and led launch of largest single-market pure-play local news and information service in the US. Created proprietary behavioral targeting mechanism. Negotiated sale to NASDAQ- traded broadcast company. Negotiated second sale to private equity- funded radio company. Led business to sustainability. Launched nation's first neighborhood-level location-based mobile advertising product. Won national and local awards for best website. In July, 2012, Pegasus News was purchased by The Dallas Morning News.

Aug 2001Apr 2005

Publisher

American Lawyer Media

Revitalized $4. 5 million revenue enterprise with a weekly newspaper, website, twelve book titles and custom seminars. Doubled profits and increased long-stagnant revenues during overall industry downturn. 

Sep 1999Aug 2001

President

Cliffmedia, LLC

Operated media consultancy focused on local and niche media. Re-engineered operations of and created ancillary revenue streams for Business NC, Carolinas Publishing Associates, Cox Interactive Media and The Leader

Jan 1995Sep 1999

Associate Publisher/General Manager

D Magazine

Key team leader in relaunch of one of country's most successful regional titles. Managed all aspects of business, including sales, cashflow, content, marketing, circulation, manufacturing and distribution. Led company to profitability in 18 months. Launched nation's first city magazine website. 

Education

19901993

B.A., Political Science

Duke University