Mike Orren


Work History
Sep 2012 - Present



Launched content marketing, social media and promotions firm specializing in creating and enhancing local brand communities and then leveraging those relationships to create sales. Joint venture of The Dallas Morning News and Slingshot. Have grown business to eighty-plus regional and national clients in retail, CPG, B2B, healthcare and home services. Reached $6 million revenue and profitability in less than three years.

Jan 2011 - Sep 2012


Just Be Amazing

Consultancy helping select causes, retailers and media companies become(more) amazing. Clients included top-ten US news website; major market newspapers, mobile startups and regional magazines.

Apr 2005 - Dec 2010

President and founder

Panlocal LLC / Pegasus News

Conceived and led launch of largest single-market pure-play local news and information service in the US. Created proprietary behavioral targeting mechanism. Raised angel capital. Negotiated sale to NASDAQ- traded broadcast company. Negotiated second sale to private equity- funded radio company. Led business to sustainability. Launched nation's first neighborhood-level location-based mobile advertising product. Incubated and spun off daily deals business operating in more than thirty US markets. Won national and local awards for best website. In July, 2012, Pegasus News was purchased by The Dallas Morning News.

Aug 2001 - Apr 2005


American Lawyer Media

Revitalized $4. 5 million revenue enterprise with a weekly newspaper, website, twelve book titles and custom seminars. Doubled profits and increased long-stagnant revenues during overall industry downturn. Opened new line of business with products geared towards corporate attorneys. Created seminar business to offset declining classifieds business. Created targeted email marketing program that drove sales across all divisions. 

Sep 1999 - Aug 2001


Cliffmedia, LLC

Operated media consultancy focused on local and niche print and online media while executing diligence on regional magazine launch. Re-engineered operations of and created ancillary revenue streams for Business NC, Carolinas Publishing Associates, Cox Interactive Media and The Leader

Jan 1995 - Sep 1999

Associate Publisher/General Manager

D Magazine

Key team leader in relaunch of one of country's most successful regional titles. Managed all aspects of business, including sales, cashflow, content, marketing, circulation, manufacturing and distribution. Led company to profitability in 18 months. Launched nation's first city magazine website. 

Jan 1994 - Jan 1995

Editor/Art Director/Production Manager

MARCOA Publishing

Managed 15 annual and semi-annual titles for economic development clients and launched a local business magazine patterned on Harvard Business Review.

Jul 1993 - Jan 1994

Project Manager

Village Publishing

Edited and managed six titles for custom publishing division of major directory publisher.


1990 - 1993

B.A., Political Science

Duke University