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Michael c. Martorano

Inventive & Results Driven Marketing Director

  • Glendale CA
  • 818.298.7541

Work History


Nov 2010Present

National Director, Strategic Integrated Marketing & Promotions

  • Responsible for identifying and executing all stages of revenue generating integrated marketing and promotional opportunities across nationally syndicated radio show programs including Sixx Sense with Nikki Sixx, Elvis Duran and The Morning Show, Fox Sports Radio, Evolution with Pete Tong.
  • Work directly with Senior Management, Ad Sales, Editorial, Programming, On - air and Digital executives as well as external customers including agencies and clients to translate the needs of the target's brand into sellable and executable programs across a variety of including a wide variety of industries including Consumer Packaged Goods, Auto, Entertainment, Retail, Tech & Telecom.
  • Organically integrated and engaging marketing solutions for national advertisers utilizing on air, online and 360 degree platforms to meet and exceed client marketing goals including:

  -Sixx Sense's Custom Designed Victory Motorcycle Givewaway

  -Sixx Sense's NAPA’s Fixx Up Your Ride Campaig

  -Elvis Duran's Walmart Treasure Hunt & Sixx Sense on Tour with Motley Crue

  -Jay Mohr Sports NASCAR Kid Rock Contest

  • Utilize celebrity talent voicing to drive brand authenticity to campaigns.
  • Capitalize on show specific social media platforms to drive consumer engagement and brand message. 
  • Increase promotional activity by 70% annually across five nationally syndicated radio shows.
  • Celebrity talent interview booking including Jason Statham, Jessa Hinton, Matt Sorum.
  • Contribute to show segment and programming development.


The Recording Academy,(The GRAMMY Awards)

Jun 2008Jun 2010

National Manager-Marketing & Strategic Alliances

  • Responsible for developing, maintaining, and increasing revenues and corporate partners.
  • Recognized opportunities and closed fully integrated corporate partnership agreements with local, regional and national companies consisting of television & radio advertising, digital marketing, and promotions.
  • Managed the prospects, negotiations, and sales of all major accounts including Westwood One Radio Network, Harman International, USA Today, Borders Books & Music
  • Leveraged brand enhancing promotional marketing partnership with Retail Entertainment Design valued at $1.5MM in advertising for 51st and 52nd GRAMMY Awards telecast. 

Fontana Music Distribution Universal Music Group

Nov 2007Jun 2008

National Sales Manager

  • Worked closely with record labels and UMD/Fontana teams to determine strategy and account targets for new releases and catalog promotions.
  • Prioritized and communicated on-going Fontana priorities and catalog opportunities utilizing SoundScan, Mediabase, digital sales information and publicity data, and created action plans to maximize sales.
  • Managed, analyzed and reported on ongoing discount programs both to account and feedback to Home Office sales team.
  • Analyzed account weekly sales activity versus national activity.

Universal Music Group - Interscope Records

Mar 2001Jun 2008

Regional Marketing Manager

  • Produced, coordinated, and delivered marketing campaigns and programs for retail stores including mass merchants, independent retail, and lifestyle outlets.
  • Set-up advertising, in-store events with Best Buy, WalMart, FYE as well as, off site sales, and venue promotions.
  • Initiated and maintained strategic marketing relationships with third party vendors such as Glaceau Vitamin Water, Playnetwork, Retail Entertainment Design, and Tillys to expand visibility and branding.
  • Averaged a 35% increase in sales per market for each client account.
  • Managed event budgets and interacted with internal departments on marketing agendas and event executions.

Universal Music Group Universal Music Group

Nov 2004Nov 2007

Artist Development Representative

  • Acquired an intense understanding of Southern California/Arizona/Nevada retail and lifestyle accounts. Communicated pertinent Interscope artist information with UMD Los Angeles branch and retail accounts.
  • Relayed communications that included priority and competitive artists, tour dates, video play, airplay, and digital.
  • Oversaw three high profile sales regions and maintained outstanding business relationships while quickly overcoming obstacles and solving problems to ensure success.

Universal Music Distribution Universal Music Group

Mar 2001May 2003

Field Marketing Representative

  • Ensured in-store visibility and monitored inventory for designated UMD priorities.
  • Secured discretionary visibility and executed in-store promotions that included contests and give-a-ways at music retail accounts.


Northeastern University

Sep 1996Jun 2001

B.S. Communication - Public Relations