Summary

My passion is using communication to connect people to something—a cause, a product, or a service—that makes their lives more meaningful. Creating a connection requires trust. I work with healthcare organizations to earn the trust of their audiences by creating personal, relevant communications that capture attention and build relationships.

Professional Experience

Work History
Dec 2012 - Present

Vice President, Healthcare Communications

Capstrat

Capstrat is a full-service communications agency with clients in regulated industries including healthcare, energy and finance. I build teams that develop advocacy campaigns for our healthcare and public affairs clients.

  • Nurtured cross-functional project teams responsible for doubling revenue, on average, across my clients.
  • Led projects for payer, provider, biotech and medical device clients. Chosen to oversee company’s largest account.
  • Took a lead role in developing new ideas to guide company strategy as demonstrated by my appointment to company’s strategy council and my nomination to be one of two staff members to attend Camp Ketchum.
  • Developed messaging strategy, creative concepts and multi-channel communications plans for each client.  
  • Led teams responsible for proposal development and pitching prospective clients.
Mar 2012 - Oct 2012

Director of Strategy

See3 Communications

See3 is a visual communications agency serving the non-profit sector. My role was to counsel clients on how to create issue advocacy campaigns that used video to motivate action.

  • Led development of a new mobile platform to simplify the collection, management and distribution of user-generated video.
  • Collaborated on the development of the marketing strategy for company’s expansion into the D.C. market.
  • Authored client proposals for issue campaigns that required the integration of offline tactics with web development, video production, paid media and social media.
Jul 2005 - Mar 2012

Advocacy Director

Juvenile Diabetes Research Foundation (JDRF)

JDRF is the world’s largest funder of diabetes research. My role was to create and manage a community of advocates that could be mobilized to build relationships with legislators. Our goal was to increase public support for research.

Advocacy Program Development

  • Fostered the development of a team of three advocacy professionals.
  • Created a network of consultants to support grasstops and earned media campaigns, website and application development, fly-in events, database management, phone outreach, and collateral material design.
  • Managed planning, execution, and website development for our advocacy media event, Children’s Congress. Increased applications by 25 percent. Received Grassroots Innovation Award from the Public Affairs Council in 2008.

Technology and Social Media

  • Created advocacy blog as well as our program’s presence on Facebook, Twitter and YouTube. Crafted social media and mobile communications to promote advocate relationship building.
  • Constructed an online organizing platform that generated net database growth of 20 percent per year.
  • Utilized social media and email to generate over 100,000 signatories on a petition to the FDA in 2011.

On-the-Ground Organizing

  • Used analytics from social media and email interactions to drive participation in on-the-ground advocacy programs. Completed 431 meetings directly w/Members of Congress over nine months in 2010.
  • Built customized database portal for local organizers to communicate directly with other advocates in their area.
Jun 2010 - Nov 2011

Candidate

Virginia House of Delegates

I was the Democratic candidate for the 87th House district. My platform focused on serving my constituents’ needs by investing resources in transportation, education and open government technologies.

  • Recruited and managed a staff of four campaign professionals.
  • Designed a communications strategy to earn votes based on developing personal connections with constituents that resulted in knocking on over 20,000 doors and raising over $200,000.
  • Wrote a campaign plan that resulted in being one of only two campaigns to win Loudoun County, VA. Lost race by just 50 votes despite a four percent Republican advantage in likely voters.
Jul 2000 - Jul 2005

Director

The Direct Impact Company

Direct Impact is a grassroots communications firm. My role was to recruit, educate and mobilize audiences in support of my clients’ issues.

  • Coordinated cross-functional teams of field and media managers, digital strategists and mail production staff.
  • Created business development strategies for prospective clients in healthcare, technology and energy verticals.
  • Managed campaigns focused on public education, political issues, and product marketing. Used online, telephone, and direct mail tactics to identify, educate and mobilize advocates in support of client objectives.

Education

Education
Aug 1994 - May 1998

Bachelor of Science

Lehigh University

Major: Economics; Minor: Political Science

Community Activities

  • Flag Football Coach, i9 Sports
  • Volunteer, Raleigh Swimming Association
  • Former board member: Loudoun Literacy Council, Feed Loudoun and Loudoun County Family Services Board