Bayard Saunders brings leadership experience in traditional and new media consumer advertising, public relations, direct marketing, and online communications, with expertise in the healthcare, telecom, travel, QSR, consumer products, manufacturing, finance and retail industries.
As Director, Digital and Alternative Strategies for Bohan Advertising, Mr. Saunders delivers traditional and new media interactive online communications and research, promotions and events, social networking, word-of-mouth and viral consumer-generated content including: Social Networking & Social Media, Relationship Management, Viral Video Production & Promotions, Consumer Generated Media Campaigns, Press Release Search Engine Optimization, Social Networking Community Development, Online Surveys & Focus Group Research, Webcast - Podcast - Skypecast, Corporate Blog & RSS Feed Writing, Online Media Planning and Media Buying, and PPC Campaign Management.
As VP Marketing for Kintera (NSDQ:KNTA), a software and service provider for the non-profit industry, Mr. Saunders lead all marketing communications, analytics and ROI sales channel management, including research, strategic planning, advertising, permission-based CRM, search engine optimization, direct mail, and successfully integrated resources from multiple corporate acquisitions, established blogs, podcasts, email newsletters, webinar outreach and customer users' group programs, while reducing sales prospecting cost-per-lead by 28%. Kintera software enabled the online fundraising of $340 million in 2004 for the American Cancer Society, Big Brothers Big Sisters, UNICEF, and other good causes.
Formerly, as a Managing Director in Burson Marsteller's Brand Marketing practice, he was the San Diego market leader and B2B Team leader for Southern California. In the first two years of operations, he recruited and managed 20 team members, opening the WPP Group/Y&R agency (AMEX:WPPGY) San Diego office. He was responsible for directing all research, strategic planning, integrated brand management, media relations, promotions, events, guerilla marketing, new business development, and customer relationship management communications programs. He also served worldwide as a strategic planning resource for clients including Sony Electronics, Qualcomm Leap Wireless, Peregrine Systems, Qwest Communications, R.R. Donnelly, Citibank, Heineken USA, Pharmacia, Lincoln-Mercury and Tiffany's.
Prior to joining Burson-Marsteller, Mr. Saunders was Vice President, Marketing, for BoxLot.com online auctions and e-commerce, the fastest growing shopping site listed in the Media Metrix Top 500, ranked #2 auction site by PCData Online, and #1 in Customer Satisfaction by AuctionWatch. At boxLot.com, Mr. Saunders lead all marketing activities including new business development, strategic alliances, ad sales and customer relationship management. He negotiated strategic alliances with TheGlobe.com, About.com, and Mail Boxes Etc, and the final acquisition by InfoSpace (NSDQ:INSP).
Formerly, he was National Sales & Marketing Director for Bowne & Co. (AMEX:BNE). At Bowne, Mr. Saunders was responsible all strategic communications planning, sales and business development. He was the architect of the first General Motors Corporate Communications Intranet for Media Relations, and for Buick, he engineered the first integration of a website and customer service call center. He provided consumer communications services for Kmart, Brooks Brothers, McDonalds, and Comerica Bank. Also, he was responsible for the strategic design of the first public relations "launch" of an automobile online by an automotive company: the Regal.com webcast.
While at Bowne, Mr. Saunders served on the Advisory Board for "FAST Forward," the initiative for interactive consumer communications at Proctor and Gamble, and also as Board Member and Chairman of the Great Lakes Interactive Marketing Association. He was instrumental in producing a series of live chats on "interactive television" specials for ABC/Scripps-Howard, winning the first Interactive Television award from the Michigan Association of Broadcasters.
He began his career as a Brand Manager, at Ross Roy Communications, Michigan's largest advertising agency, now Omnicom (AMEX:OMC). There he launched the Neon brand, and founded the interactive group, now Organic Online, and was responsible for bringing the first website online for an American domestic automobile manufacturer; creating, developing and producing the Chrysler, Dodge and Plymouth divisions' internet marketing programs. Mr. Saunders began his career at the same agency directing communications work for Kellogs, Delta, Westinghouse, Strohs, Prudential, and Procter & Gamble.
Mr. Saunders earned his Bachelor of Science degree in Education and Communications from Wayne State University, and a Master of Business Administration degree in Marketing from San Diego State University. He has also been on the board of directors of local chapters of the American Marketing Association, the Public Relations Society of America, the Direct Marketing Association, Sales and Marketing Executives International, and an Op Ed contributor to the San Diego Daily Transcript. He has served as Contributing Technology Editor for Hour Detroit Magazine, and as a regular columnist/author for Idea magazine. He has been a featured speaker nationally on the topic of integrated marketing, advertising, consumer communications and interactive technologies.