I not only have the experience with new media, but an extensive background in both traditional media and public relations (formerly with WPP Group's Burson Marsteller PR and Omnicom's Ross Roy advertising agencies). I have worked in Nashville on a number of campaigns, including the introduction of social media practices to healthcare PR and marketing groups at HCA-TriStar in Nashville, Ochsner Health in Louisiana and St. David's in Texas.
Most recently, I conceived the architecture and led the development for www.10ThousandDoors.org for the United Methodists. The big idea was to serve the content of the home page like a giant tag cloud, generated by an algorithm that listens to feeds from news sources, blogs (including Twitter), keyword searches, site paths and referring pages, and displays the available related Methodist content, like a tag cloud, in different sizes according to interest level at that moment. So by design (conceived last year) it is constantly refreshed, and always highlighting the most relevant content based on the most current topics relevant to seekers. And in a "partnership" with Google (fueled in-part by an advertising buy), there are additional relevant innovations for the website including a Methodist layer on Google Earth, and Google Maps, and content fed by the churches from Google Apps, and most important, Google Friend Connect's Open ID standard - people are bringing their social networks with them to "re-think church" together... there are Twitter and Facebook components as well.
Read about it in the news - http://www.readwriteweb.com/archives/united_methodist_church_listens_responds_to_social.php#more
I also recently finished a promotion for Fazoli's restaurants where we successfully gave away 2 million pounds of free spaghetti www.FreeSpaghetti.com using only Twitter (@FreeSpaghetti) and Facebook http://www.facebook.com/reqs.php#/profile.php?id=1086200300 - raising same-store-sales by 8% in select markets. The QSR industry is becoming another convert to the benefits of social networking, as I think so many others will in time (it was interesting to watch the tide of the healthcare industry interest swelling at HealthCamp - the topics all about mobile & social media & communities). In addition, my guess is that unless you are a bowling fan you would not have heard last year about "They Ruined Bowling," the ongoing rant by comedian Dale Jenkins that I created for Ebonite Sports, that started as postings on the message boards of Bowling.com then escalated into a full YouTube channel "mockumentary" http:www.YouTube.com/dalejenkins165 and played on ESPN as TV commercials. I came to Nashville from California and helped publicize the launch of wireless internet services here for Cricket Communications (Leap Wireless/Qualcomm). For Cricket, I designed a viral campaign fueled by musician's egos - soliciting the local bands with the most fans (10,000+) to submit tracks that were turned into free ring-tones for fans - the MySpace Cricket Nashville Music Showcase - and became a showcase for bands traveling within the Cricket coverage areas of the southeast, adding to Cricket's customer base and reputation in the region.
I am currently Chairman of the Analytics Committee of the Nashville Technology Council, bringing my passion for business intelligence, knowledge management, research, ERP, ROI, KPI metrics and web analytics, to the business community by evangelizing for analytics and data-driven management to Tennessee SMBs.