Mihran Kalaydjian

*Developed and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.

*Developed and recommended product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

*Ensured effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

*Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.

*Directed market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.

*Monitored competitor products, sales and marketing activities

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Intercontinental Hotels Group 2008-present

Director of Sales – multi-unit (2010-present) The Holiday Inn Warner Center, Woodland Hills (150 room, 10,000 sf meeting space)The Holiday Inn Express & Suites, Woodland Hills( 86 rooms, 6,000 sf meeting space)

Increased top 25 accounts production by 31% in the first Quarter

Responsible for performance in the following segments: Corporate negotiated rate accounts, Leisure and specialty Groups, SMERF, Consortia Clientele, International wholesalers, Government, Association

November to April 2011 ~ achieved 105% of the budgeted revenue goal and 112% of budgeted room night goal for preferred Corporate accounts, SMERF, Government and Association

Successful increasing Volume Discount rate 16.4% over prior year and 12% over budget

Increased top 20 accounts production by 32% in the first Quarter

Generated new accounts, including Honeywell, Northrop Grumman, Aero Space’s, Exxon Mobile, Lockheed Martin And Airline Crew Accommodations, which produced 985+ room nights at the property combined and become top 15 in first Quarter.

Grew market share of key accounts, including Amazon.com, Regence Blue Cross, UPS, General Motors, Panasonic, AT & T and Microsoft

Set percentage levels of corporate occupancy rates vs. higher-rated leisure travel business properties.

*Acted in a consultative capacity to the Managing Director and other members of the Executive Committee on sales/marketing issues; provide strategic direction and guidance to ensure optimal marketing effectiveness, oversee the continuous engagement of department managers to develop product offerings, marketing needs, methodologies and resources, to promote new/improved products and to solicit feedback of overall sales/marketing efforts.

* Developed an integrated marketing strategy inclusive of advertising, social mediums, PR, special events, networking, website, SEO, partnerships, sponsorships and programming

* Developed strong partnerships with local, national and international organizations to further increase brand/product awareness.

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Senior Sales Manager October 2009 ~ February 2010IHG Airport HotelThe Holiday Inn Lax 405 rooms, 5,000 sf meeting space

Increased corporate, association, government and SMERF market 21% in 3 months.

Responsible for revenues exceeding $125.000 in fourth quarter of 2009 (12% over revenue goal)

Identified successfully and developed new clients in each local and national markets for corporate transient business (IBT), consortia and wholesale bookings, SMERF.

*Developed and implemented strategic marketing plans and PR plans to achieve corporate objectives.

*Reviewed the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel's market position.

*Assisted in creating annual revenue budgets and developing annual marketing plans.

*Developed rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management.

*Worked with portfolio of assigned properties to develop, execute and track sales and marketing programs and processes. Ensured that revenue budgets are exceeded, RevPAR goals are achieved and sales teams and members are achieving assigned Personal Performance Expectations.

*Effectively managed portfolio marketing and advertising efforts through the utilization of quarterly marketing calendars and budgets. Managed marketing expenses through ROI measurements for all appropriate Marketing and Sales expenses.

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Director of Sales & Marketing October 2008 ~ September 2009IHG Resort HotelThe Holiday Inn Palm Springs 249 rooms, 10,000 sf meeting spacePalm Springs, California

Crew and maintained Corporate, Educational, Entertainment, Fraternal, Government, Incentive Leisure, Military, Religious, Social accounts, reaching weekly sales revenue of up $25,000.

Increased Marketing income by over 40% by additional tie-ups and new brand associations.Re-organized guest-room (Group & Transient) rate structure, doubling ADR and increasing room revenue.

Converted 30% of the presentations given to Groups into Sales, Securing 20 new deals representing 450000 in new business

*Developed and implemented strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.

*Directed market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.

*Created and implemented sales plans that drove measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.

*Achieved budgeted revenues and personal/team sales goals and maximize profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan and financial plans.

*Created and implemented sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.

Created and developed special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel.

*Negotiated Corporate rate and contract terms within parameters set by the Vice President of Sales and the Director of Revenue Management.

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Director of Sales & Marketing March 2006 ~ October 2008Paragon Hotels Upscale First Class HotelParagon Hotel Bellevue 208 rooms, 15,000 sf meeting spaceBellevue, Seattle

Developed and implemented a comprehensive strategy to improve metrics resulting in 55% ADR growth, 12% occupancy increase, 25% increase in transient base and 15% growth in Top 10 account production in 2006.

Completed the year 2006 achieving 139% of my individual group revenue goal for the corporate market. Exceeded group revenue goal by 220% in the second trimester of 2006

Team leader in creating and implementing of ADS (Alternate Distribution Systems) Channel management program.

Analyzed marketing potential of new and existing clients, generated growth and profitability, maintained client service and satisfaction with innovative sales strategies

Monitored and analyzed all aspects of the ADS channels, from rate strategy, overall revenue performance, and upkeep of site to deliver the highest ADR, RevPar, and overall profitability for the company.

Negotiated and led all major event contracts and partner relationships (Vendors, site venues, indentified corporate and media sponsors, community and charity partners, live entertainment and other).

Understand key market demand periods, know destination trends, create/maintain event calendars for markets, and plan courses of action required to meet supply, demand, and necessary sales.

Certificate of Secondary Education, Jordanian Government Examination, Jerusalem, Israel 1990
Certificate of Secondary Education, De La Salle High School, Jerusalem, Israel, 1989; 3.8/4.0 GPA