Director of Sales & Marketing - Multi Unit
*Developed and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
*Developed and recommended product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
*Ensured effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
*Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
*Directed market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
*Monitored competitor products, sales and marketing activities
Director of Sales – multi-unit (2010-present) The Holiday Inn Warner Center, Woodland Hills (150 room, 10,000 sf meeting space)The Holiday Inn Express & Suites, Woodland Hills( 86 rooms, 6,000 sf meeting space)
Increased top 25 accounts production by 31% in the first Quarter
Responsible for performance in the following segments: Corporate negotiated rate accounts, Leisure and specialty Groups, SMERF, Consortia Clientele, International wholesalers, Government, Association
November to April 2011 ~ achieved 105% of the budgeted revenue goal and 112% of budgeted room night goal for preferred Corporate accounts, SMERF, Government and Association
Successful increasing Volume Discount rate 16.4% over prior year and 12% over budgetIncreased top 20 accounts production by 32% in the first Quarter
Generated new accounts, including Honeywell, Northrop Grumman, Aero Space’s, Exxon Mobile, Lockheed Martin And Airline Crew Accommodations, which produced 985+ room nights at the property combined and become top 15 in first Quarter.
Grew market share of key accounts, including Amazon.com, Regence Blue Cross, UPS, General Motors, Panasonic, AT & T and Microsoft
Set percentage levels of corporate occupancy rates vs. higher-rated leisure travel business properties.