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Mihir Shah

Management Student ( Marketing Specialization)

Work experience

Apr 2014Jul 2014

Summer Intern - BAV Team in Planning dept

Rediffusion Y & R

Title of the summer project was " Analysis of corporate brands in India "

Project details are as :

  • Understanding category and segment wise perception of corporate brands
  • Identifying consumer perception attributes for domestic and multinational corporate brands using Young & Rubicam’s Brand Asset Valuator model
  • Brand Architecture analysis for 2-wheelers, 4-wheelers and Consumer electronics brands.
  • Understanding the success of brand-marriage concept between Coco-Cola & MTv
  • Nation branding
  • Running a social media campaign on FIFA Brand cup for corporate brands hailing from the rivaling countries
Oct 2012Dec 2012

BAG Exectuive

Motilal Oswal Financial Services
  • Back Office MIS
  • Closure Advertisement publishing
  • Sub-Broker & Authorized Person Contract Termination

Education

Jul 2005Jun 2007

H.S.C (XII)

A.V.Patel Junior College
Jun 1993Jun 2005

S.S.C (X)

S.R.W.S High School

Skills

Presentation
Creative Arts

Certifications

NCFM Financial Markets

NCFM Derivatives

NCFM Capital Market