Summer Intern - BAV Team in Planning dept
Rediffusion Y & R
Title of the summer project was " Analysis of corporate brands in India "
Project details are as :
- Understanding category and segment wise perception of corporate brands
- Identifying consumer perception attributes for domestic and multinational corporate brands using Young & Rubicam’s Brand Asset Valuator model
- Brand Architecture analysis for 2-wheelers, 4-wheelers and Consumer electronics brands.
- Understanding the success of brand-marriage concept between Coco-Cola & MTv
- Nation branding
- Running a social media campaign on FIFA Brand cup for corporate brands hailing from the rivaling countries