Download PDF

Mihir Shah

Management Student ( Marketing Specialization)

Work experience

Apr 2014Jul 2014

Summer Intern - BAV Team in Planning dept

Rediffusion Y & R

Title of the summer project was " Analysis of corporate brands in India "

Project details are as :

  • Understanding category and segment wise perception of corporate brands
  • Identifying consumer perception attributes for domestic and multinational corporate brands using Young & Rubicam’s Brand Asset Valuator model
  • Brand Architecture analysis for 2-wheelers, 4-wheelers and Consumer electronics brands.
  • Understanding the success of brand-marriage concept between Coco-Cola & MTv
  • Nation branding
  • Running a social media campaign on FIFA Brand cup for corporate brands hailing from the rivaling countries
Oct 2012Dec 2012

BAG Exectuive

Motilal Oswal Financial Services
  • Back Office MIS
  • Closure Advertisement publishing
  • Sub-Broker & Authorized Person Contract Termination


Jul 2005Jun 2007


A.V.Patel Junior College
Jun 1993Jun 2005

S.S.C (X)

S.R.W.S High School


Creative Arts


NCFM Financial Markets

NCFM Derivatives

NCFM Capital Market