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Summary

I’m Digital Producer & multimedia journalist From The MENA. My interests range from Storytelling to New Media and Screenwriter. Working in the media industry For Almost 10 years.
understanding of cultural, entertainment, political and human rights issues in the MENA region, and obsessed with the overlap of Culture, Content, and Context. (CCC).
Passion for online Privacy and Security, supporter of Linux OS and uses the open source Apps

The following offers a few highlights of my qualifications:

  • Excellent knowledge, and understanding of cultural, entertainment, political and human rights issues in the MENA region.
  • Familiarity with social media and using platforms as a tool for Communication. to developing strategies on digital marketing areas.
  • Experience in outreach, sales, grassroots, social media, digital PR.
  • Logical thinking, organization, Creative mindset. Multitasking and self-discipline. High sense of responsibility and meeting deadlines.
  • Excellent understanding of the big pictures of how search, content and social media all work together.
  • Ability to quickly establish trust with employees, mediate disputes and motivate others into action.

Feel Free to Say "Hello" through any of the social links below. Thanks in advance for any assistance you may be able to provide.

Work History

Jan 2018Present

Digital Advertising Services Director

UNI BROADCASTING
  • focus on digital campaigns, content projects launches and branding and the environment is fast-paced.
  • Plan and execute all digital marketing strategies, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Oversee content marketing initiatives across platforms and formats to create effective, integrated engagement plans that achieve client objectives.
  • advises beyond traditional marketing and distribution solutions.
  • Planning and Develop Digital Advertising Strategically By Suggest and implement new features to develop brand awareness
  • Quality assurance of all content, to delivering business objectives, according to timelines.
  • Running Digital Platforms, to get the Clients idea to move on across all the different marketing and distribution channels.
  • Manage all Process to deliver fully integrated services.
  • Coaching the team members and Have more fun with the social media team, Content Team, Copywriters. and Graphic Designers.
  • responsible for the development and training Social Media Managers who report directly to me.
  • Reports progress to COO or senior management.

What Do You Know About UNI Broadcast http://www.unibroadcast.com/ is a global network of media production, our services to clients all over the world, including (BBC, Al Hurra, France 24, TV5, Dubai TV, Al Arabiya, Russia Today, CNBC, SKY News Arabiya & CNN)

The UNI Digital Marketing Agency

it’s Sister Company, Working as “Digital Marketing Agency” For Our Clients. Basic to Served and support The Mother Company Clients.

May 2017Dec 2018

Senior Content Specialist & Copywriting

SOCIALEYEZ: Digital Engagement Agency

SOCIALEYEZ is a digital Ads & engagement agency Based in Dubai, Cairo, Beirut  

  • Writing and proofreading Arabic content.
  • Prospect and reach out to bloggers & websites
  • in-depth research and create original and interesting content.
  • Build and manage relations with bloggers & websites.
  • Handle other content-related tasks on an ad-hoc basis.

Creative Writer and Social Media Specialist For.

  1. Mohammed bin Rashid Al Maktoum Foundation (MBRF)
  2. Ministry of Human Resources & Emiratisation (MOHRE) UAE.
  3. Dubai Smart Government.
  4. Smart Dubai Foundation.
  5. Qatar Insurance Company International LLC
  6. Emirates Post Group (EPG)
  7. Sharjah Book Authority (SBA)
    etc...
Jan 2016Dec 2018

Special Correspondent

Correspondents - A A Journalism Platform for North Africa

Correspondents.org is an Internet platform for young and seasoned journalists from Tunisia, Egypt, and Libya. This bi-lingual, digital magazine offers an exchange of expertise amongst the most dynamic spots across post-revolutionary North Africa.
Bureaus in Tunis, Cairo, and Tripoli work closely with an international editorial team in Berlin, Germany. Journalism training workshops also take place in local bureaus.... Ref

Oct 2015Nov 2016

Assistant Managing Editor

Al Ghad Al Arabi - قناة الغد العربي

 Al Ghad Al Arabi  An Arabic news channel based in Dubai and studios in Cairo and London.

  • Write, edit, optimize, schedule, and publish daily content in WordPress
  • Measure analytics to determine best performing content
  • Research and pitch new content trends to Content Team
  • Work with Content Team to create cohesive content strategy that promotes both in-house and sponsored content.
  • Reviewed and edited draft content for spelling and grammatical errors to ensure accuracy and conformity to in-house philosophy and overall standards..
  • Contributed to sub-editing layout, critiquing pictures, launching titles, developing style guides, creating and publishing content using a CMS.
  • Participated in team brainstorming activities and assisted in content planning and writing.

Assignment stories -

Jul 2015June 2016

Senior Managing Editor

Qoll.net
  • Work closely with the SEO Director on all SEO & content marketing tasks.
  • Writing and proofreading Arabic content.
  • research and create original and interesting content.
  • Build and manage relations with bloggers & websites.
  • Collaboratively determined key performance indicators with the team, and then consistently used data to evaluate progress.
  • Developed and enforced websites’ social presence to ensure a consistent brand voice, tone and culture across all channels.
    Collected and analyzed visitors’ traffic and implement SEO methods to drive the most traffic/ratings.
  • Directed and supervised a top performing team of 12 FTEs and 6+ of regular contributors, illustrators to ensure timely delivery of quality content and timely payment.
  • Facilitated conversation amongst key stakeholders to inform product strategy, design, info maps, and timelines.

Notable Contributions:
Before joining Qoll.net [ .. ] it was publishing platform to Egyptian affairs And OP-articles only, After a few weeks, we have succeeded in launching the reports unit is interested in Lebanese and Iraqi affairs in addition to the Egyptian foreign reports. Which has contributed to their growth.
on 2015 Qoll.net Won The Bobs awards on 2015 of Citizen Journalism, In the same year we founded a partnership with Correspondents - A A Journalism Platform for North Africa. . Ref

Mar 2013Aug 2015

Senior News Editor

dotmsr - دوت مصر
  • Writing and proofreading Arabic content.
  • in-depth research and create original and interesting content.
  • Build and manage relations with Our influences Writer
  • Produced timely and accurate content on entertainment trends under the direction of the Managing Editor. Produced timely and accurate content on entertainment trends under the direction of the Managing Editor.
  • Closely worked with a team of 15+ photographers and editors to provide stories and photo-driven features.
  • Consistently updated editorial board on concurrent entertainment and events.
  • Enhanced productivity through organizing news flow by building contacts, searching and investigating stories, press releases, and other media, and interviewing celebrities.
  • Reviewed contents for the web-version and provided ‘live’ feed and real-time blogging in order to broadcast important events... Ref
Mar 2008Feb 2010

Technical Editor

Alalam Al-youm Newspaper - العالم اليوم
  • Reviewed and edited draft content for spelling and grammatical errors to ensure accuracy and conformity to in-house philosophy and overall standards.
  • Contributed to sub-editing layout, critiquing pictures, launching titles, developing style guides, creating and publishing content using a CMS.
  • Participated in team brainstorming activities and assisted in content planning and writing.

Alalam Al-youm Newspaper - العالم اليوم, Daily economic journal

Apr 2007Oct 2008

News Reporter

Menassat منصات

Focus On New Media & Social media Reporter
Menassat.com - website focusing on news, trends, and events concerning the media in the twenty-two countries of the MENA region (The Middle East & North Africa, defined as the twenty-two member states of the Arab League).. -- Ref

Jul 2007Mar 2008

Project Coordinator

Arabic Network for Human Rights information (ANHRI)

(9 months) Civil Rights and Social Action

  • Responsible The Unit Documentation & Library. Create system to archive daily data from the Civil society
  • Organizations.
  • Classification of the library (5040) book and specialized periodicals, according to Dewey Decimal Classification for
  • libraries.
  • Website Administrator : (issues) http://qadaya.net.
  • Daily newsletter to Facebook Fans, Contains the new Books review (5 books).
Nov 2003Oct 2006

News Editor (Intern)

Al-Ahaly Newspaper

 Al-Ahly is  Weekly newspaper issued by  Egyptian political Party - Ref

Skills

English
Advertising
Blogging
Creative Writing
Copywriting

Education

20012005

BSc Social Service

Higher Institute of Social Service in Cairo

Social Work degree, with emphasis on the social and behavioral sciences

20032004

Diploma, Cinema - Digital Film/ Broadcasting / Script Writer

Palace Cinema Academy

Storytelling, Screenplay & How to Make good production with low micro-budget