Printing tool Download PDF


With more than 10 years of organizational experience working both in large companies and small & medium companies, my focus has always been on adding value to projects i have embraced.

That can only be done with innovation and intrapreneurship. I believe in the power of a strong culture where collaboration is the key factor for development.

I have acquired academic and professional experience in both Management and Marketing because i feel those are two key areas of the XXI century Manager.

My current professional ambition is to integrate a multinational project in need of Employer Branding and/or Social Brand Management strategy.

My specializations:

People Management - Administrative and Strategic HR Employer Branding
Hootsuite & Social Media Marketing

Work experience

Dec 2015Present

Marketing Intelligence Manager

GOExpress by Transporta
To ensure that our company not only matches the competition but surpasses it we developed the Marketing Intelligence department. Increase Notoriety, Increase Sales, Increase Global Satisfaction is the challenge!
Sep 2013Present

Hootsuite Ambassador, Portugal (Volunteer Position)

Hootsuite Media Inc.
Hootsuite is a social relationship platform for businesses and organisations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using Hootsuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more. The Brand Ambassador program is a way for Hootsuite fans, users, and social media professionals from around the world to get involved with Hootsuite at the community level. The program combines the use of Hootsuite's social media management system with practical experience applying community building and social media best practices through Hootups and other Community activities, and connecting with users at a grassroots level. Additionally, Brand Ambassadors receive benefits, provide assistance with our community programs, and provide valuable local insight which helps to shape our direct outreach and community building strategy in each region.
Oct 20122016

Communication Director


CRHLP is a confederation of all HR Portuguese Speaking Associations. My job is to develop and sustain a communication strategy with all different associations.

Sep 20122016

Social Media Specialist

osBelenenses - Sociedade Desportiva de Futebol,  SAD
I helped create and implement the social media communication strategy across multiple platforms. We are present on Twitter (@BelenensesSAD), Facebook (osBelenensesFutebolSAD), Linkedin, Google+ and YouTube. Be sure to follow.
Apr 20102015

Board Member, Communication and Brand Manager

APG - Associação Portuguesa de Gestão das Pessoas
Board Member of the Portuguese People Management Association responsible for its Communication Policies and Media Management.
Mar 2014Dec 2015

People Manager

Transporta - Transportes Porta a Porta, S.A. (GO>Express)

Developed all People Management procedures focused in a 4 step model - Recruitment, Integration, Training & Performance. Coordinated a team of 3 people in a company with more than 250 employees.

Sep 2012Mar 2014

Social Brand Manager


CEGOC was the first training company to operate in Portugal but had a large decrease in notoriety and my job was to elevate it and increment Top of Mind. Final goal was to increase sales. Created and managed Facebook, Twitter, Linkedin, Google+, YouTube through Hootsuite.

Jul 2007Sep 2010

Human Capital Director

Taguspark, S.A.

Developed all the Human Resources policies, administrative and strategic. Recruitment, Integration, Training, Performance Reviews, Work Environment Reviews. Was also responsible for the administrative components of the Salary process.









Organizational Psychology


Employer Branding

Promotor of the Portuguese Employer Branding Awards

People Management

More than 10 years experience implementing procedures ranging from Recruitment, Onboarding, Training, Performance, Culture, Communication.


Digital is mandatory for success and it has been my work for a large part of my professsional life. Strategy, Implementation, Analytics.