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Miguel Madeira

E-commerce, Online Marketing, Social Media

Work History

Oct 2015Present

Senior Social Media Manager


Back to the Start-up world, since I felt the need to be in a more disruptive environment and create a project from the scratch. At eCommerce Clouds, a B2B online platform founded in 2015, I'm responsible for:

• Create and drive all the Social Media strategy, organic and paid, aligned with Marketing Department guidelines;
• Development of the main Social Networks for our business (Facebook, LinkedIn and Twitter);
• Create and optimize Facebook and Linkedin Ads;
• Content creation and community management for the 3 Social Networks listed above.

Feb 2014Sep 2015

Social Media Manager

LightInTheBox (NYSE: LITB)

I was promoted to Social Media Team Leader for all the non-English-speaking countries. Main tasks:

• Design, implement and measure a Digital Marketing strategy plan, both for LightInTheBox and MiniInTheBox shops, for 16 languages;
• Work closely with other team members to create new content to all the platforms;
• Establish social media campaigns measurement and report methodology;
• Creation, monitoring and evaluation of a Key Opinion Leader Program, for product testing and review;
• Lead an Online Reputation Management team of 13 people, covering 6 languages and full monitoring of online presence for both online shops.

* I won the Innovation Award at company's annual Gala, for my Online Reputation Management project. 

May 2013Feb 2014

Public Customer Relation Specialist

LightInTheBox (NYSE: LITB)

After Customer Service experience, I moved to the Online Marketing department and was responsible for:

• Community Manager and Content Curator for both LightInTheBox and MiniInTheBox Brazilian social media pages (Facebook,Google+ and Twitter);
• Complaint Management in local Brazilian webpages (like Reclame Aqui);
• Develop new marketing campaigns and keep track of results;
• Online Reputation Management.

Jan 2013Mar 2013

Customer Service

LightInTheBox (NYSE: LITB)

Action-orientated and flexible problem-solver assisting Portuguese and Brazilians customers in solving after-sale problems.

Jan 2013Present


Experience with:

• Website management and Photography. I'm an amateur Travel Photograper. Built my website and I manage its Social Networks:

ENG-PT and PT-ENG translations. More than 100 translations done, among User Guides, E-Commerce ads, Social Media Content and Apps, both to Portuguese and Brazilian market.

Transcriptions. More than 80 hours of Portuguese transcriptions.

Software testing (iOS and Android), specially in Gaming Industry. 

Mar 2012Jan 2013

Project Manager

Spark Agency

Project manager of 3 frameworks to promote job creation through an out-of-the-box way of getting people to meet companies. During this period I dealt with more than 5000 candidates and 2000 people presenting themselves to 500 companies. More than 150 jobs were created and 10 business ideas were developed. Main responsibilities:

Direct coordination of a 5 people team;

Communication with all the candidates and representatives of the companies;

Coordination of financial (sales & purchases) and logistic (event and training venues);

• Content creation.

Mar 2011Mar 2012

Sales Manager


Confact is a specialized company in outsourcing services, in the fields of Human Resources, Contact Center e IT. Here I was responsible for:

• Coordination of Sales Department for all branches of the group;
• Responsible for presentation of new products/services, sales and negotiation with companies;
• Definition and implementation of the commercial strategies aligned with Marketing department;
• Management of customer base;
• Recruitment and selection.

Other Development Opportunities

Even when I was studying, I always tried to work as much as possible so I could grow, learn and earn some money. Some other cool jobs I had:

Mystery Shopper. Periodic quality evaluations to the catering industry, as a freelance;

- D2D Salesman, while finishing my master's degree. Door-to-Door sales for paid TV channels;

- Waiter in catering industry during concerts and music festivals.


Sep 2007Sep 2010

Master's degree, Work and Organizational Psychology

Catholic University of Portugal

Academic education in the areas of consumer behavior, communication, diagnosis and organizational behavior. Master's thesis in consumer behavior field (18 points in a 0-20 scale).