Work History

Work History
Oct 2013 - Present

Product Manager - Roof System Components

Monier Roofing Pvt. Ltd., Bangalore

• Handling the Roof System Components vertical for Monier India.

• Product Portfolio Management.

• Working with Monier Malaysia for New Product Development.

• Heading sales function for RSC, and achieving budgeted targets.

• Dealer Development and Channel Sales Management.

• Competency Development & Product Training of Monier sales team.

• Imported Inventory Management.

Aug 2012 - Present

Manager - Marketing

Monier Roofing Pvt. Ltd., Bangalore

• Heading the Marketing function for Monier India.

• Working with Monier Asia & Africa (MAA) and global marketing teams to replicate and implement successful marketing strategies in India.

• Strategic planning and implementation of Marketing Communications to showcase technological and market leadership of Monier India.

• Engaging external agencies including Advertising Agencies, Media Houses, Market Research Firms, BTL Agencies and leveraging their services to improve Monier brand and positioning in Indian market.

• Creating strategy and road map for Energy Efficient Building Materials to leverage Green positioning.

• Liaising with Regional Sales Managers to create geo-relevant sales promotion tools and brand promotion vehicles.

• Managing product portfolio and evaluating adjacent business opportunities for Monier India.

• Developing Innovative and Cost effective merchandising, POS stimuli for display centres and channel partners.

Sep 2009 - Aug 2012

Manager - Marketing & Communications

Godrej & Boyce Mfg. Co. Ltd., Chennai

•Working closely with Strategic Marketing Group of Godrej master brand and develop division specific collaterals based on brand guidelines, values and tone of voice.

•Liaising with industrial associations and trade magazines for PR and improving brand visibility using content marketing.

•Working with ad-agencies to create world class sales collaterals within agreed time frame.

•Planning, designing and implementing ATL & BTL promotions as per annual business plan.

•Working with Product Managers for new launches and incentive schemes.

•Developing & managing monthly internal communications.

•Working with market research agencies for customer satisfaction measurement and actionable insights.

•Managing Intranet & Internet websites for content updation, Search Engine Optimisation, Search Engine Marketing & Social Media Integration.

•Competition tracking & benchmarking.

•Delivering market intelligence to field. Achievements:

•Optimised web content and reduced bounce rates to less than 0.5% from earlier 48%.

•Reworked online architecture and increased online lead generation three fold.

•Increased In-House newsletter frequency to monthly from quarterly.

•Developed In-House design capability to reduce agency charges.

•Achieved “ME” rating from Godrej pariwar for changing the face of internal and external communications.

Feb 2008 - Aug 2009

Senior Executive – Sales

Godrej & Boyce Mfg. Co. Ltd., Bangalore

·Developing key accounts and acquiring new customers for the imported Fami range of premium industrial products.

·Managing branch executives and driving cumulative sales volume for South Zone - Karnataka, Tamil Nadu, Kerala & Andhra Pradesh.

·Developing new channel partners and enabling potential dealers and distributors for greater market penetration.

·Ensuring working capital control and debtor management.

·Competition tracking and reporting.

·Identification of market opportunity for complementary products for addition to product portfolio.

Achievements:

·Brought South Zone as the best performing zone for FY 2008 – 09 and FY 2009 – 10 from 3rd position.

·Introduced LCL (Less than Container Load) configuration based reckoner for import project shipments to reduce turn-around time of sales force to less than 5 hours.

·Achieved over 100% target of sales volume twice consecutively.

·New product segment was identified for mobile service vehicle and executed first of its kind project for a key account on pan India basis.

Education

Education
2006 - 2008

Post Graduate Diploma in Management - Marketing

Institute for Technology & Management, Bangalore
2002 - 2006

Bachelor of Technology - Bio-Technology & Bio-Chemical Engineering

Sree Chitra Thirunal College of Engineering, Thiruvananthapuram

Certifications

Certifications
Feb 2015

The Data Scientist's Toolbox

Johns Hopkins University

Online course taken through Coursera. Statement of Accomplishment is available upon request.

Nov 2014

Developing Innovative Ideas for New Companies : The First Step in Entrepreneurship

University of Maryland

Online course taken through coursera. Verified certificate is available upon request.

Skills

Marketing Communications, Internal Communications, Advertising, Online Advertising, Corporate Communications, Brand Communication, Corporate Branding, Online Branding, Marketing Research, Email Marketing, Trade Show Management, Website Promotion, Google Webmaster Tools, Web Analytics, HTML + CSS, Search Advertising, SEO, SEM, SMO, Photoshop, Photography, Direct Sales, B2B Marketing, Contextual Advertising, Online Lead Generation, Expos, Sales Meetings, Website Management, Marketing Strategy, Marketing Management, Product Marketing, Online Marketing, Lead Generation, Social Media Marketing, Digital Marketing, Business Strategy, eCommerce, Integrated Marketing, Product Management, Portfolio Management, Channel Sales, Dealer Management, Business Development.

Personal Vitae

Date of Birth                    :           9th April, 1984

Relationship Status     :           Married

Languages Known       :           English (Fluent), Hindi (Fluent), Malayalam (Fluent), Tamil (Beginner), Kannada (Beginner)

Interests                            :           Photography, Design & Web mastering.