An international sales and marketing professional that thrives in a challenging environment or when personally challenged. He brings creative and innovation solutions to companies and moves them from a status-quo position to extreme success.
Jan 2009 - Present
Director - Executive Center of Innovation (Brussels/London)
I lead the design, development, and implementation of personalized client sessions focusing on One Unisys messaging, client trust, and an innovative approach to solving client business problems. I work with the sales force, Unisys subject matter experts, the client, as well as other appropriate resources both within and outside of Unisys to create and deliver a compelling, interactive, and informative session focused on exploring and solving clients’ individual needs. I ensure the vision of the ECI Client Experience is appropriately interpreted and consistently delivered. I work in worldwide team of ECI Directors.
May 2001 - Present
• Created and implemented an annual Belgian CEO seminar that has an industry and market wide reputation of high level and high quality and being compared to the DAVOS conference.. • Define marketing strategy and plan for Belgium (starting with target market definition and customer selection, solution selection and definition, creation of USP’s and SWOT analysis, etc.) • Creation and execution of the annual marketing plan including the marketing communication plan with key messages, event type definition and execution, funding and co-funding by alliances, etc.) • Creation, follow up and control of the annual marketing budget using KPI’s to monitor the performance by program, customer, and responsibility for lead generation via multiple channels • Implement Account Based Marketing strategy to increase customer revenue generation • Strategic Alliance Management for Belgium