PROFILE: I'm a digital marketing strategist seeking a career within the social media PR niche market | Business strategist that can provide immediate value to a wide range of clients through my tech savvy, background in marketing, and sartorial aptitude | Expertise utilizing social media campaigns tying user exposure to changes in brand awareness, preference for products, and stimulation of sales | Experienced style blogger and social media influencer with skills to help organizations develop effective digital marketing strategies while trend testing and mining consumer inspiration | PRSA member since November of 2013

ADVANCED SOCIAL MEDIA EXPERIENCE: My men’s fashion blog “Dappituity" has allowed me to cultivate a large fan following on several social media platforms, with a message provoking the elusive potential success of a gentleman who is neat and elegant in dress and manner; accomplished through being cleverly inventive, original, and resourceful. This experience has permitted me to gain a hands-on comprehension of ways to create perceived value and to influence social media users’ overall loyalty, awareness, and positive/negative associations with brands.







Work experience

Work experience
Jun 2014 - Present

Digital Marketing Strategist


On-going projects include:

  • Social and digital media strategizing and brand development for Pookie Boutique.
  • 1-Year awarded contract serving as one of two key contributors to a Student/Alumni Advisory Board focusing on helping National University continue to "move forward with online excellence". Provide on-going collaboration by reshaping the university to be more engaging to students and alumni thereby facilitating the sense of community via customized/refined capabilities.
Nov 2011 - Aug 2012

Production Manager (Marketing Intern)

The Brian Britt Show


Researched, interviewed, and created featured contacts with CEOs, executives, and social leaders in support of the business product.

Managed production of the show calendar in booking prospective guest speakers to ensure engaging and socially relevant content was featured on a weekly basis.

Researched and interviewed freelance contractors to construct RFP bids for optimizing the shows digital presence within a significantly limited budget.

Assisted show host with daily operations to ensure smooth workflow.


Produced all copy and basic HTML coding for weekly-featured guest biographies.

Developed and managed social media business pages (Facebook, Twitter, and LinkedIn) while providing writing and copyediting services on user-engaging content and brand updates.

Collaborated with an external web designer to develop interactive content incorporating unique widgets and targeted call-to-action marketing strategies.

Created and maintained luminary thought leader profiles on the show’s website while embedding weekly podcast segment coding.

Developed e-blasts advertisements for future or recurring radio show guest spots.

Managed contact database maintaining information of current and potential prospects, partners, leads, and vendors.


Developed feedback-marketing strategies to leverage relationships that existed in the business and maximized opportunities with prospect markets to open up communication about the financial portfolio services of our sister company Concert Wealth Management.

Developed marketing initiatives through creation of a 2012 strategic plan.

Researched and interviewed prospective freelance contractors to construct Request for Proposal (RFP) bids for website maximizing concepts under a budget-conscientious, efficient re-design.

Screened reporter inquiries to determine feasibility of source response contributions.

Collaborated with on-air talent, brainstormed new ideas on ways to increase the popularity of their individual appearance(s), and communicated with advertisers.

Collaborated with top marketing consultants on overall strategic big-picture design.

Corresponded with CEO’s, doctors, presidents and founders of some of Southern California’s most prestigious organizations to gain buy-in on mailing list merger and acquisition.

Key Results:

Played a key role in increasing listenership and website unique hits by up to 30%.

Personal efforts were cited as one of the main driving forces behind the show’s marketability success in 2012.

Structured and implemented drop-in e-mail automation process to recruit future guest speaker appearances.

Specialized Skills: Strategic Marketing, Public Relations, Social Media Management, Opt-in Email Marketing, Website Optimization, Search Engine Optimization, Production Management


Department of the Navy