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PROFILE

PROFILE: I'm a digital marketing strategist seeking a career within the social media PR niche market | Business strategist that can provide immediate value to a wide range of clients through my tech savvy, background in marketing, and sartorial aptitude | Expertise utilizing social media campaigns tying user exposure to changes in brand awareness, preference for products, and stimulation of sales | Experienced style blogger and social media influencer with skills to help organizations develop effective digital marketing strategies while trend testing and mining consumer inspiration | PRSA member since November of 2013

ADVANCED SOCIAL MEDIA EXPERIENCE: My men’s fashion blog “Dappituity" has allowed me to cultivate a large fan following on several social media platforms, with a message provoking the elusive potential success of a gentleman who is neat and elegant in dress and manner; accomplished through being cleverly inventive, original, and resourceful. This experience has permitted me to gain a hands-on comprehension of ways to create perceived value and to influence social media users’ overall loyalty, awareness, and positive/negative associations with brands.

REFERENCE LETTERS

THE BRIAN BRITT SHOW WORK SAMPLES

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Graphic and written samples of flyers conceptualized and developed - sent out to all of show's subscribers as well as the fans/followers of Steven Cox (CEO of Take Lessons) who was the featured guest. This announcement incorporated hot-links and interactive landing pages to allow fans to access the week's archived podcast.
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My analysis of The Brian Britt (Radio) Show's website located at www.thebrianbrittshow.com which was submitted to the show's HR Coordinator in November of 2011. In it you will find a comprehensive analysis with suggestions that I had come up with on how to improve the show's website functionality. My proposal covers the following topics such as concept definition, searchable navigation, website interactivity, and video marketing.

Brian britt show writing sample cv

Graphic and written sample of an announcement that was conceptualized and developed - sent out to all of show's subscribers as well as the fans/followers of Steven Cox (CEO of Take Lessons) who was the featured guest. This announcement incorporated hot-links and interactive landing pages to allow fans to access the week's archived podcast.

Production manager announcement cv

Flyer that I created for the show to allow our customer base to get to know me and allow an introduction to be used for lead production.

SOCIAL MEDIA MARKET RESEARCH

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A social media market research plan developed using fast-fashion retailer H&M as the subject. My research provides several actionable gauges for online marketing success through measuring conversions (e.g. spikes in number of visitors to websites, number of new social media followers, numbers of new customers from specific marketing campaigns, better search engine rankings, and more brand awareness).
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An online survey questionnaire developed to elicit responses about fashion interest, knowledge ability, and fashion awareness as well as a focus on shopping behavior of participants (e.g. frequency of shopping for apparel and/or money spent shopping).

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Focus group questions developed to measure the level of influence that Instagram has on an individual's brand perceptions, perception of self and others. This presentation details the significant role of social media networks in influencing underlying subconsciousness and consumer purchasing behavior.

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A social media market research plan developed using fast-fashion retailer H&M as the subject. My research provides several actionable gauges for online marketing success through measuring conversions (e.g. spikes in the number of visitors to websites, numbers of new social media followers, numbers of new customers from specific marketing campaigns, better search engine rankings, and more brand awareness).

2014 SCHOLARSHIP WINNER

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CERTIFICATE OF EXCELLENCE IN SCHOLARSHIP: During my Content Management graduate course, I led a small group in the creation of a strategic communication proposal that included in-depth original research, a targeted audience-specific marketing plan, graphic design, and evaluation methods to measure post-campaign effectiveness. The project was so well executed that our faculty mentor chose it for submission to the National University Student Scholarship Conference in March 2014. At this conference, my team and I won the top prize in our division.
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The abstract to my scholarship winning group-led research paper.

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A PowerPoint I developed, presented to the National University administration (i.e. the Chancellor), as a follow-up to our group-led research project that won first place in its division at the 8th Annual Student Scholarship Conference. This presentation was so well executed that it encouraged further collaboration with the university and more recently granted me a year-long bid serving as one of the key contributors to a Student/Alumni Advisory Board.

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During my Content Management graduate course, I led a small group in the creation of a strategic communication proposal that included in-depth original research, a targeted audience-specific marketing plan, graphic design, and evaluation methods to measure post-campaign effectiveness. The project was so well executed that our faculty mentor chose it for submission to the National University Student Scholarship Conference in March 2014. At this conference, my team and I won the top prize in our division.

MENSWEAR PHOTOBLOG "DAPPITUITY"

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A compilation of my blog's most popular updates via Instagram based upon levels of user engagement. There are also social media analytics and measurements generated from September of 2013 highlighting a 3,000+ following with total engagement reaching upward of 22,200 users internationally and with 100% engagement per post. By the end of that month I had 21,341 likes and 867 comments.
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A compilation of my blog's most popular updates via Instagram based upon levels of user engagement. There are also social media analytics and measurements generated from September of 2013 highlighting a 3,000+ following with total engagement reaching upward of 22,200 users internationally and with 100% engagement per post. By the end of that month I had 21,341 likes and 867 comments.

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Written and graphic sample of some of my most popular updates from dappituity.tumblr.com

POLYVORE DESIGN SETS

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"Dappituity" gives rise to the elusive potential success of a gentleman who is neat and elegant in dress and manner; accomplished through being cleverly inventive, original, and resourceful. My content projects an air of confidence, sophistication, compassion, knowledge sharing, and stresses the importance of serving as an equitable social community leader; all of which embody my core values as a business professional. A purveyor of style, fashion, and photography. I'm a SoCAL Entrepreneur with an MBA, a Style Blogger, and a Digital Strategist specializing in Branding • PR • Social Media • Fashion | Contact Me at mikepr.style@gmail.com. I'm a firm believer that beauty is found in the details. ℳ
Wedding look for less 3 cv

For a dear friend who asked for me to put together a few looks for her attendance to a wedding this summer. She's also super budget conscientious, hence the visible price points. Online shops like modcloth.com make it possible to get designer looks for a fraction of the cost #LookForLess

Modcloth lookbook 2 cv

For a dear friend who asked for me to put together a few looks for her attendance to a wedding this summer. She's also super budget conscientious, hence the visible price points. Online shops like modcloth.com make it possible to get designer looks for a fraction of the cost #LookForLess

Modcloth lookbook 1 cv

For a dear friend who asked for me to put together a few looks for her attendance to a wedding this summer. She's also super budget conscientious, hence the visible price points. Online shops like modcloth.com make it possible to get designer looks for a fraction of the cost #LookForLess

Wedding look 2 cv

For a dear friend who asked for me to put together a few looks for her attendance to a wedding this summer. She's also super budget conscientious, hence the visible price points. Online shops like modcloth.com make it possible to get designer looks for a fraction of the cost. #LookForLess

Summer style set 2 cv

Polyvore set 2 cv

Get bold with prints and bright colors. Don't be afraid to take it there. Mix and match suit separates for that custom aesthetic.

Pitti uomo inspired cv

Featuring some of my favorite Pitti Uomo looks of 2014.

Polyvore set 1 cv

The new, modern gentleman must be daring and different, asserting imaginative vision against expected standards and limitations.

Polyvore set 3 cv

As a menswear enthusiast, I’m always on the lookout for new inspiration, often discoverable within my everyday surroundings.

Work experience

Work experience
Jun 2014 - Present

Digital Marketing Strategist

Freelance

On-going projects include:

  • Social and digital media strategizing and brand development for Pookie Boutique.
  • 1-Year awarded contract serving as one of two key contributors to a Student/Alumni Advisory Board focusing on helping National University continue to "move forward with online excellence". Provide on-going collaboration by reshaping the university to be more engaging to students and alumni thereby facilitating the sense of community via customized/refined capabilities.
Nov 2011 - Aug 2012

Production Manager (Marketing Intern)

The Brian Britt Show

PRODUCTION MANAGEMENT:

Researched, interviewed, and created featured contacts with CEOs, executives, and social leaders in support of the business product.

Managed production of the show calendar in booking prospective guest speakers to ensure engaging and socially relevant content was featured on a weekly basis.

Researched and interviewed freelance contractors to construct RFP bids for optimizing the shows digital presence within a significantly limited budget.

Assisted show host with daily operations to ensure smooth workflow.

DIGITAL MEDIA MARKETING:

Produced all copy and basic HTML coding for weekly-featured guest biographies.

Developed and managed social media business pages (Facebook, Twitter, and LinkedIn) while providing writing and copyediting services on user-engaging content and brand updates.

Collaborated with an external web designer to develop interactive content incorporating unique widgets and targeted call-to-action marketing strategies.

Created and maintained luminary thought leader profiles on the show’s website while embedding weekly podcast segment coding.

Developed e-blasts advertisements for future or recurring radio show guest spots.

Managed contact database maintaining information of current and potential prospects, partners, leads, and vendors.

STRATEGIC COMMUNICATIONS:

Developed feedback-marketing strategies to leverage relationships that existed in the business and maximized opportunities with prospect markets to open up communication about the financial portfolio services of our sister company Concert Wealth Management.

Developed marketing initiatives through creation of a 2012 strategic plan.

Researched and interviewed prospective freelance contractors to construct Request for Proposal (RFP) bids for website maximizing concepts under a budget-conscientious, efficient re-design.

Screened reporter inquiries to determine feasibility of source response contributions.

Collaborated with on-air talent, brainstormed new ideas on ways to increase the popularity of their individual appearance(s), and communicated with advertisers.

Collaborated with top marketing consultants on overall strategic big-picture design.

Corresponded with CEO’s, doctors, presidents and founders of some of Southern California’s most prestigious organizations to gain buy-in on mailing list merger and acquisition.

Key Results:

Played a key role in increasing listenership and website unique hits by up to 30%.

Personal efforts were cited as one of the main driving forces behind the show’s marketability success in 2012.

Structured and implemented drop-in e-mail automation process to recruit future guest speaker appearances.

Specialized Skills: Strategic Marketing, Public Relations, Social Media Management, Opt-in Email Marketing, Website Optimization, Search Engine Optimization, Production Management

Secret

Department of the Navy