Researched, interviewed, and created featured contacts with CEOs, executives, and social leaders in support of the business product.
Managed production of the show calendar in booking prospective guest speakers to ensure engaging and socially relevant content was featured on a weekly basis.
Researched and interviewed freelance contractors to construct RFP bids for optimizing the shows digital presence within a significantly limited budget.
Assisted show host with daily operations to ensure smooth workflow.
DIGITAL MEDIA MARKETING:
Produced all copy and basic HTML coding for weekly-featured guest biographies.
Developed and managed social media business pages (Facebook, Twitter, and LinkedIn) while providing writing and copyediting services on user-engaging content and brand updates.
Collaborated with an external web designer to develop interactive content incorporating unique widgets and targeted call-to-action marketing strategies.
Created and maintained luminary thought leader profiles on the show’s website while embedding weekly podcast segment coding.
Developed e-blasts advertisements for future or recurring radio show guest spots.
Managed contact database maintaining information of current and potential prospects, partners, leads, and vendors.
Developed feedback-marketing strategies to leverage relationships that existed in the business and maximized opportunities with prospect markets to open up communication about the financial portfolio services of our sister company Concert Wealth Management.
Developed marketing initiatives through creation of a 2012 strategic plan.
Researched and interviewed prospective freelance contractors to construct Request for Proposal (RFP) bids for website maximizing concepts under a budget-conscientious, efficient re-design.
Screened reporter inquiries to determine feasibility of source response contributions.
Collaborated with on-air talent, brainstormed new ideas on ways to increase the popularity of their individual appearance(s), and communicated with advertisers.
Collaborated with top marketing consultants on overall strategic big-picture design.
Corresponded with CEO’s, doctors, presidents and founders of some of Southern California’s most prestigious organizations to gain buy-in on mailing list merger and acquisition.
Played a key role in increasing listenership and website unique hits by up to 30%.
Personal efforts were cited as one of the main driving forces behind the show’s marketability success in 2012.
Structured and implemented drop-in e-mail automation process to recruit future guest speaker appearances.
Specialized Skills: Strategic Marketing, Public Relations, Social Media Management, Opt-in Email Marketing, Website Optimization, Search Engine Optimization, Production Management