Printing tool Download PDF


Digital and Online Media:

  • All things digital. I am an avid reader of Mashable, Tech Crunch, digg, reddit et al. I am especially interested in cloud computing.. and social media.. and applications. So, basically, all things digital. 


  • I spent 3 years abroad, living and working in London and saved all my pennies to travel Europe and North America. Yes. Every single penny!


  • I love love love music -- live, recorded, played (poorly by me). Oh, did I mention I like music? 


  • I enjoy watching and playing all sports. My specialty is basketball. The phrase, "good for a girl" has been alluded to, but this is just a ruse -- I'm actually, "just good." 


I am dynamic, communicate with flair, and am highly skilled in the ways of marketing and online. I'm on the hunt for a role that will engage my current skills set, and offer challenges I've yet to encounter. My ideal employer values creativity, forward thinking, team work and hard work.

Selection Criteria

The quick brown fox jumped over the lazy dogs.


Content Management Systems:

  • Well versed with CMS systems, and confident in learning new in-house systems. 

Web Development:

  • Writing and editing, various HTML, XML & CSS etc with/out WYSIWYG, and publishing onsite.

CRM & Email Marketing: 

  • Devising efficient email campaigns and mass mails, user testing, Q and A, analysing data to improve future campaigns. 

Social Media:

  • Scheduling regular updates, creating content, managing updates and marketing, using CMS for social network websites. 

Copywriting & Editing:

  • Creating headlines, writing and proofing copy for various feature articles, reviews, promotions, mock-ups and bulk emails. 

Adobe Suite:

  • Comprehensive skills in design suites, editing photographs, creating and designing graphics. 

Microsoft Office:

  • Knowledgeable skills in Office applications, practiced at a high level, and advanced courses completed in Excel. 

Work experience

Oct 2010Jun 2011

Online Content Manager


OBJECTIVE:I was a product expert who was responsible for driving sales by building and improving on vendor relations, increasing selection and maximising customer experience. I used a combination of editorial and merchandising skills to highlight products on the website, with a goal of increasing traffic and sales through compelling, commercial content.JOB DETAILS:

  • Evaluating metrics, traffic and sales data to improve campaign effectiveness.
  • Managing customer email programmes and improving efficiency.
  • Analysing data, using DSS, to constantly improve campaign economy. 
  • Manipulating HTML and XML to create best marketing within Amazon branding.
  • Constantly improving traffic using SEO, SEM and Google Analytics.
  • Creating online campaigns, writing copy and publishing to site.
  • Awareness of competitors and investigating alternative marketing promotions. 
  • Support category teams with sales analysis and reporting. 
  • Developing promotional opportunities, working with 3rd parties, such as BBC.
  • Building content for social media platforms.
Oct 2009Oct 2009

Digital Specialist

Universal Music Publishing

OBJECTIVE: I was contracted to work on the relaunch of Universal Publishing's website. I added and updated music libraries and conducted quality testing. I worked with 3rd party agents to secure content and managed eCRM and QA campaigns.JOB DETAILS:

  • Updating music libraries and overseeing content uploaded to the website.
  • Managing bulk email, and QA campaigns. 
  • Working with U.S and 3rd party agents to ensure quality standards are met.
  • User testing of website and hard drives.
  • Composed the User Help Document.
Nov 2007Jun 2009

Digital Media, Licensing and Client Relations Executive

Universal Music Publishing

OBJECTIVE:Producing marketing and promotional tools for distribution to UMPG and UPPM clients and staff, to increase licensing potential and maximise exploitation of catalogues.JOB DETAILS: 

  • Managing and marketing libraries for UMPG and UPPM catalogues, including writing copy and press releases, uploading new release tracks to website.
  • Conducting creative searches and pitches for music and advertising agencies, in order to execute Film, TV, and advertising briefs for music supervisors.
Nov 2006Nov 2007

Media Manager

Petrol Records

OBJECTIVE:Producing and managing content for website. Overall maintenance for the website and updates.JOB DETAILS:

  • Uploading audio and visual media, copywriting, sub-editing and designing artwork.



B.A. (Media & Communications)

University of New South Wales


Roger Greensmith

Victoria Garton

Chris Helsen