Michelle Vuong

  • Sydney NSW
Michelle Vuong


I am dynamic, communicate with flair, and am highly skilled in the ways of marketing and online. I'm on the hunt for a role that will engage my current skills set, and offer challenges I've yet to encounter. My ideal employer values creativity, forward thinking, team work and hard work.


Content Management Systems:

  • Well versed with CMS systems, and confident in learning new in-house systems. 

Web Development:

  • Writing and editing, various HTML, XML & CSS etc with/out WYSIWYG, and publishing onsite.

CRM & Email Marketing: 

  • Devising efficient email campaigns and mass mails, user testing, Q and A, analysing data to improve future campaigns. 

Social Media:

  • Scheduling regular updates, creating content, managing updates and marketing, using CMS for social network websites. 

Copywriting & Editing:

  • Creating headlines, writing and proofing copy for various feature articles, reviews, promotions, mock-ups and bulk emails. 

Adobe Suite:

  • Comprehensive skills in design suites, editing photographs, creating and designing graphics. 

Microsoft Office:

  • Knowledgeable skills in Office applications, practiced at a high level, and advanced courses completed in Excel. 


Digital and Online Media:

  • All things digital. I am an avid reader of Mashable, Tech Crunch, digg, reddit et al. I am especially interested in cloud computing.. and social media.. and applications. So, basically, all things digital. 


  • I spent 3 years abroad, living and working in London and saved all my pennies to travel Europe and North America. Yes. Every single penny!


  • I love love love music -- live, recorded, played (poorly by me). Oh, did I mention I like music? 


  • I enjoy watching and playing all sports. My specialty is basketball. The phrase, "good for a girl" has been alluded to, but this is just a ruse -- I'm actually, "just good." 

Selection Criteria

The quick brown fox jumped over the lazy dogs.

Work History

Work History
Oct 2010 - Jun 2011

Online Content Manager


OBJECTIVE:I was a product expert who was responsible for driving sales by building and improving on vendor relations, increasing selection and maximising customer experience. I used a combination of editorial and merchandising skills to highlight products on the website, with a goal of increasing traffic and sales through compelling, commercial content.JOB DETAILS:

  • Evaluating metrics, traffic and sales data to improve campaign effectiveness.
  • Managing customer email programmes and improving efficiency.
  • Analysing data, using DSS, to constantly improve campaign economy. 
  • Manipulating HTML and XML to create best marketing within Amazon branding.
  • Constantly improving traffic using SEO, SEM and Google Analytics.
  • Creating online campaigns, writing copy and publishing to site.
  • Awareness of competitors and investigating alternative marketing promotions. 
  • Support category teams with sales analysis and reporting. 
  • Developing promotional opportunities, working with 3rd parties, such as BBC.
  • Building content for social media platforms.
Oct 2009 - Oct 2009

Digital Specialist

Universal Music Publishing

OBJECTIVE: I was contracted to work on the relaunch of Universal Publishing's website. I added and updated music libraries and conducted quality testing. I worked with 3rd party agents to secure content and managed eCRM and QA campaigns.JOB DETAILS:

  • Updating music libraries and overseeing content uploaded to the website.
  • Managing bulk email, and QA campaigns. 
  • Working with U.S and 3rd party agents to ensure quality standards are met.
  • User testing of website and hard drives.
  • Composed the User Help Document.
Nov 2007 - Jun 2009

Digital Media, Licensing and Client Relations Executive

Universal Music Publishing

OBJECTIVE:Producing marketing and promotional tools for distribution to UMPG and UPPM clients and staff, to increase licensing potential and maximise exploitation of catalogues.JOB DETAILS: 

  • Managing and marketing libraries for UMPG and UPPM catalogues, including writing copy and press releases, uploading new release tracks to website.
  • Conducting creative searches and pitches for music and advertising agencies, in order to execute Film, TV, and advertising briefs for music supervisors.
Nov 2006 - Nov 2007

Media Manager

Petrol Records

OBJECTIVE:Producing and managing content for website. Overall maintenance for the website and updates.JOB DETAILS:

  • Uploading audio and visual media, copywriting, sub-editing and designing artwork.


2002 - 2005

B.A. (Media & Communications)

University of New South Wales



Roger Greensmith

Victoria Garton

Chris Helsen