Summary

Wordsmith with marketing savvy, journalism background, graduate degree and mad project-management skills

Work History

Work History
Jul 2009 - Present

Writer/Editor

Boys & Girls Clubs of America

Marketing & Communications10/10-present

  • Craft compelling messages for the public, donors and affiliates about the mission, impact and strategic direction of Boys & Girls Clubs and BGCA
  • Contribute to quarterly magazine – content planning, feature writing, editing and proofreading – communicate with Club staff to identify/report stories
  • Produce quarterly donor newsletter – more than doubled donations
  • Ghostwrite executive columns and correspondence; draft speeches and remarks for public appearances/events/videos
  • Write video scripts, Web copy and social media content
  • Develop annual communication plans, messaging frameworks and editorial calendars – review metrics to evaluate efficacy
  • Create messaging tool kits with print, online and social content for messaging tool kits for corporate partners participating in BGCA cause campaigns, Boys & Girls Clubs running coordinated local campaigns and Clubs' local corporate partners
  • Produce scripts for development events – raising as much as $2 million dollars each
  • Compose funder reports, proposals, acknowledgment letters, solicitation and/or cultivation emails, and other development communications
  • Review communications produced by various departments for style, consistency and clarity; counsel project managers from various departments on clear and compelling messaging and editorial project coordination

Family PLUS website(contract position)7/09-10/10

  • Planned and created monthly editorial content for website serving the parents, families, after-school educators and kinship caregivers of at-risk youth (http://familyplus.bgca.org)
  • Crafted inspiring stories about local Boys & Girls Clubs’ innovative practices and positive impact on under-served families
  • Developed promotional and editorial material for Web-based virtual symposium (http://familyplus.bgca.org/symposium/default.htm) for families and after-school educators
Aug 2003 - Jun 2009

Editorial Consultant

Self-employed
  • Feature writing: Atlanta Parent, Digital South, Display & Design Ideas and Hospitality Construction magazines; Athens (Ga.) Banner-Herald
  • Researched and wrote a guide to overcoming barriers to family participation in after-school educational programming for underserved youth; project-edited curricula and resource guides; produced original activity ideas/lessons for Boys & Girls Clubs of America
  • Prepared manuals for international public health training initiative for online publication; crafted annual report copy; copy-edited newsletter and conference proceedings for The Carter Center
Aug 2003 - Aug 2006

Graduate Student/Assistant

University of Georgia

Asst. to the Director of Communications, The Graduate School1/06-8/06

Teaching Asst., History Department8/03-5/05

Nov 2000 - Jul 2003

Writer/Editor

Boys & Girls Clubs of America

Youth & Technology Programs

  • Managed all editorial projects − including facilitator’s guides, educational software, Web micro-sites, intranet content and marketing collateral – for BGCA’s youth technology initiative
  • Established processes for ensuring that projects were completed within timelines and budget requirements, overseeing such projects through final packaging design and distribution
  • Ensured quality, accuracy, consistency and instructional design integrity of all publications through intensive review and editing, personal research, author queries and incorporation of feedback from multiple internal and external stakeholders
  • Managed freelancers and vendor relationships, and coordinated with in-house creative team and other departments
  • Developed editorial production processes; planned, coordinated and created content; and trained new writer as part of start-up team for website by and for teens (www.myclubmylife.com)
  • Maintained intranet presence for youth technology intiative
  • Crafted regular promotions/messaging to drive participation in BGCA’s technology-related programs and events for Boys & Girls Club educators
Jan 1998 - May 2001

Associate Editor/Web News Editor

Display & Design Ideas
  • Contributed to all phases of magazine production – content planning, story development, reporting and writing, editing, coordinating with design team, selecting photographs, compiling data for infographics, proofing/finalizing page layouts
  • Wrote features and news covering marketing, consumer and design trends; reported and wrote daily news items for website (www.ddimagazine.com)
  • Selected content for, wrote and laid out magazine departments using Quark Express
  • Traveled alone and with staff to industry events; introduced speakers at conferences; participated in round-table discussions; produced show dailies; developed relationships with industry professionals; cultivated story leads
  • Promoted from Assistant Editor 6/98
May 2000 - Sep 2000

Staff Writer

Connect Savannah
  • Reported and wrote in-depth cover stories, news and features for weekly news magazine covering local community

Education

Education
Aug 2003 - May 2006

M.A.

University of Georgia

Certificate program in Environmental Ethics

Thesis: Cultivating Americans: Nature and Nationality in a World War II Relocation Center