2001 - Present
·Wordpress installation & theme customization for a variety of clients and spanning numerous industries, including but not limited to, legal, real estate, life coaching, art and mental health/self help.
·Business manager to best selling author. Develop presence on social web, online marketing strategy, content and calendar. Website & blog development. podcasting & YouTube channel. Facebook business page, integrating blog, newsletter subscription, YouTube channel and other media.
·Marketing consultant to nationally recognized neutral. Design & build 2 websites to promote specialized areas of mediation practice. Design, build & publish 2 ezines to promote legal practice and training programs.
·Designer, editor & publisher of weekly business ezine (distribution 65K) to enhance customer loyalty and new customer acquisition rate for HR client; consistently focus on website, landing page & microsite copy for new lead generation. Implement A/B multivariate testing measures. Responsible for list management, playing close attention to reputation management, CAN-SPAM compliance & email best practices.
·Reduced search marketing expenses for online travel agency client by $750 per month by moving SEO/SEMinitiatives in-house. Took sole control of these initiatives as main responsibility for business development. Subsequently reduced monthly paid search advertising spend by 40% within 3 months of PPC campaign management.
·Moderator/Administrator of wine and hospitality industry social & business network launched in April 2008. Created dedicated blog (b2Evolution platform) ensuring necessary information architecture, plugins, user profiles & permissions, categories, metadata and trackback utilities.
·Director of online knowledge base for employment based website. Reduced support response time by 50% to under 24 hrs; established 100% support ticket resolution ensuring increased loyalty & customer satisfaction.
·Reduced online survey operating expenses by 33% in 2008 for HR client.
·Engage in continuous training to stay current with technology trends & new media.
·Exceptionally well organized; strong work ethic with 100% client satisfaction goal.