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Work experience

Feb 1995Present

Principal & Creative Director

Beyond Blond Design Group

Devoted to providing clients with strategic, business and creative leadership, as well as award-winning graphic design and web services. Utilizing a deep understanding of marketing, branding and sales to develop strategic priorities, initiatives, campaigns, products and other design centric projects whereby clients can consistently differentiate and engage their customers and define their brand.

  • Concept & Key Art Origination
  • Art Direction & Graphic Design
  • Product Development & Packaging Design
  • Marketing & Communications
  • Imaging, Messaging & Branding
  • Advertising & Promotions
  • Creative Department & Projects Management
  • Team Building, Mentoring & Leadership
  • Production Operations Management
  • DVD Authoring & Technical Production
  • Vendor & Partner Management
  • Web Development

2007 Davey Award Winner

Four individual awards for Outstanding Art Direction & Graphic Design and Outstanding Packaging

2007 American Graphic Design Award Winner

Five awards for Outstanding Packaging and Design

Aug 1994May 2008

Executive Vice President/COO/Creative Director

Manage all aspects of business operations — strategic planning; P&L; branding; sales and distribution; product management; human resources; budgeting and financial reporting; contract negotiation and vendor relations; content licensing; legal affairs — and hold decision-making authority for all aspects of the creative vision and direction of the company. Partner with the CEO, Chairman of the Board and owners of the company in the US and Germany in high-level corporate strategies and initiatives. Lead a core team of 20 (including 9 key professionals in the Production and Creative Services Department) and direct the activities and workflows of 8 internal departments — Art & Creative; Production; Sales; Royalties; Inventory; Warehouse/Distribution; HR; and Legal. Originate and oversee the execution of go-to-market and positioning strategies, and mentor and motivate the sales force.

Function as Creative/Art Director for all product/key art and Executive Producer for Delta-produced video programs. As the executive in charge of creative services and production was responsible for department operations and budget management; staffing and team leadership; projects and workflow management, art direction; graphic design; master planning and scheduling; product development and management; job costing; onshore and offshore manufacturing; branding and marketing; vendor sourcing, contract negotiations and relationships; internal and external customer service — for a portfolio of 2,700+ products/SKUs and all related campaigns, catalogs, packaging, and merchandising and marketing collaterals. Recruited, trained, mentored and managed teams of up to 9 in creative, production and support roles.Management & Leadership Successes

  • Developed and executed enterprise-level strategies, business initiatives and deals having significant positive impact on corporate image/reputation, culture, growth, operational performance, cash flow and the Balance Sheet.
  • Built and continue to lead a high-performance creative team — Art Director, Production Coordinator, Music Coordinator, DVD Author/Editor, Video Program Producer, and 4 designers. Achieved zero attrition with the Creative Services Department while 7 key people from other areas of the company resigned within one year.
  • Targeted, secured and managed mission-critical relationships with industry-leading vendors (Sony DADC, Shorewood Packaging, Harry Fox Agency) and world-class distributors and retailers — Wal-Mart, B.J.'s, Sam’s Club, Costco, Best Buy, Anderson Merchandisers.
  • Reduced manufacturing costs for CD & DVDs by 47% through the success of strategic sourcing, aggressive negotiations and effective relationship building among US-based print and replication vendors.
  • Decreased product turn-times by 75%, reduced inventory levels, improved quality and enhanced customer satisfaction — while holding costs at offshore (Korea) prices — by bringing manufacturing back to the US.
  • Replaced chaos with order in the Production Department by creating first-time formal (“project flow”) systems, processes and quality controls within every area/group involved in product release — art, mastering, royalties, etc.
  • Generated $200,000 in annual cost savings while restoring creativity, increasing productivity, improving quality, eliminating turn-time problems and enhancing customer satisfaction by in-sourcing the DVD authoring function Recommended and gained buy-in from CEO investing in complete DVD authoring system — delivered 100% ROI (including annual salary for author/editor) within 4 months.
  • Improved decision making by creating formal budgets and margin review tools/processes for all new products — single-page “dashboards” accounting for price point configurations, packaging options, licensing fees, royalties, etc.
Sep 1996Jun 1999

Adjunct Faculty Member & Guest Lecturer

Santa Monica College

Taught beginning and advance classes in the Graphic Design Department on weekends. Specifically taught Photoshop, Prepress and Design on Computers. Added an interesting prespective to classes from my full time experience working in the the Entertainment industry. Mentored many successful future designers.



Bachelor of Science


Associate of Arts

Part of the Scholars Program for all terms

Also studied Print Technology - giving me a great foundation in printing I still rely every day.


Moved to InDesign but can still rock Quark.
Photoshop CS4 Guru
Adobe Certified


CREATIVE LEADER — Accomplished in the full-scope of creative direction and operations management. Originator of big ideas and winning concepts. Successful in leading creative departments, projects and teams that exceed goals and deliver exceptional results. Passionate and effective in creating strong brand and message communicated clearly and consistently through fully integrated programs. Creative, fresh, innovative and progressive with acute insight of market drivers, and consumer emotions and motivations. A very “hands-on” and versatile creative. CONSUMMATE BUSINESS MANAGER — Superior business acumen, fully developed general management qualifications, entrepreneurial orientation, and strong background in corporate strategy and finance. Process engineering, performance improvement and cost management specialist. Completely company and customer focused. Strategic thinker and decisive executor with big-picture perspective and detail orientation. SKILLED TEAM BUILDER & LEADER — High-energy, collaborative and motivational manager with clear and consistent style. Consistently successful in creating environments that foster originality and forward thinking, and rewards innovation, initiative and teamwork. Respected by and respectful of others. UNIQUELY TALENTED INDIVIDUAL — Rare ability to blend left- and right-brain thinking to deliver results in both business and creative arenas. Fluid in crossing over organizational lines to rally teams and influence decision makers. Candid and direct yet tactful and diplomatic. Role model for drive, passion, self-discipline, accountability, ethics and integrity. Functional command of German language.

Portfolio of Work


  • The National Associations of Photoshop Professionals - Founding Member
  • International Academy of the Visual Arts - member
  • Davey Awards Judge
  • Communicator Awards Judge


Marilyn Monroe, movie going, movie memorabilia & history, graphic design (of course!), photography, interior design, cooking & baking, computers & computer art, women's sports (go girls, go!), Los Angeles history & architecture, travel (where to go next??), reading, gardening and learning new things.


California Licensed Real Estate Broker

California DRE

Adobe Certified - Photoshop