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Pro Bono Work

My interest in non-profits has lead to some pro bono work:

Pope John Paul II High School, Lacey, WA

Newsletter project


Wrote and edited several pieces for an informational newsletter sent to families and donors.

Austin Foundation, Seattle, WA

Web site project

12/08 – 12/09

Acted as lead analyst on a Web site project team, conducting interviews, formulating requirements, and ensuring that all deliverables were in-line with strategy.

About Michelle

I have over nine years experience in marketing for small to medium sized businesses. Starting off in the trenches writing copy and executing on multi-channel marketing campaigns, I achieved excellent results which eventually led to a promotion to a leadership position managing a team of marketers, copywriters, Web content managers and graphic designers. As a part of a leadership team I was often called upon to provide thought leadership and counsel during new product launches and business development activities.

Working under the principle that good marketing isn’t about spending a lot of money, I excel at maximizing modest marketing budgets, and helping small and mid-size businesses get the most out of their marketing dollars.


  • Motivated and passionate about marketing for small and medium-sized businesses
  • Nine years of marketing experience, with three years in a senior management role
  • Excel at working cross-functionally and achieving results
  • Highly effective working at both a strategic and tactical level
  • Posses a broad marketing skill set that allows me to see "big picture"

Work experience

Jan 2010Present


West Window Marketing

West Window Marketing is a marketing services firm focused on the needs of small and mid-size businesses. Whether you have an established marketing plan, or are just starting out, we can help fill in the gaps.

List of services by topic:

  • Marketing strategy and planning
  • Sales lead generation
  • Events and event marketing
  • Copywriting for direct mail, email, and Web
  • Web content development
  • Press releases/media outreach
  • PPC campaign management
  • Social media marketing
Jan 2010Jul 2010

Marketing Director


Revitalized marketing activities for small online education company:

  • Ensured consistency of brand, identity, positioning, and messaging.
  • Managed partner relationships and executed on mutually beneficial marketing activities.
  • Created the concept for a new email marketing template and implemented guidelines for writing compelling and actionable text.
  • Revamped the customer newsletter to make it easier for people to read and find the information they desired. I also aimed to bring it in line with the look and feel of other marketing pieces.
  • Conceived of the new homepage design in order to maximize the amount of information displayed on the homepage while maintaining a friendly and usable site. I coordinated with contract designers and in-house technical personnel to implement the new design.
  • Re-wrote copy for large sections of the site and selected all photography.
Apr 2001Aug 2008

Director of Marketing

I provided strategic marketing leadership for the Data Warehousing Institute, a division of 1105 Media. I began with the company in 2001 and through a series of promotions became marketing director in 2005. In my current role I manage a team of marketers, graphic designers, Web managers, and print producers who support all products and programs including educational events, online programs, research programs, and membership.

  • Development and implementation of strategic marketing plans which include direct mail, e-mail, Web marketing, and public relations components
  • Provide thought leadership and counsel during new product and program development including branding, positioning and pricing
  • Responsibility for multi-million dollar marketing budget including development, measuring and monitoring, and reporting to leadership team
  • Supervise nine person team comprised of marketing managers, graphic designers, Web editors, print and Web producers, and oversee contract personnel such as SEO/SEM consultants
  • Manage relationship with key strategic partners and vendors, and oversee partner marketing activities
  • Work with international staff and partners to ensure consistency of brand, identity, position, and messaging
  • Represent business units in executive and corporate strategy meetings
  • Reduced event marketing expense by 25% between '07 and '08 by streamlining marketing efforts
  • Negotiated media trade with Business Week in 2007 gaining free exposure for our company with 900,000+ print subscribers
Jul 1999Jan 2001

Account Executive, Kmart

I worked on a multi-functional team including technologists, professional service personnel, and account managers to support the data warehousing needs of one of the company's largest accounts, Kmart. In my role I worked directly with the director of data warehousing and other senior level customers to define needs and identify appropriate technologies:

  • Responsibility for all aspects of customer relationship including strengthening of established relationships and building new relationships within the corporation
  • Interacted with customer at VP level and above
  • Negotiating pricing and sales contracts with internal parties and with customer
  • Determined business needs of customer and matched with the appropriate technology products and services
  • Engineered multi-million dollar hardware and software sale


Grant Writing Course

South Seattle Community College


California State University Sacramento