Created go-to-market strategies and tactical plans using multiple media channels to increase brand awareness and equity that propelled sales 8% annually.
Managed a shared marketing organization responsible for developing and harmonizing inbound/outbound marketing and partner programs to evangelize products while maintaining brand consistency.
Applied Voice of Customer research skills to understand customer needs to craft unique selling propositions for B2B and B2C market segments.
$2 M budget development and responsibility. Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year under budget without compromising business growth goals.
Boosted annual online sales 10% with targeted campaigns, enhanced product data, improved site navigation, and SEO/SEM tactics.
Developed the company’s first social media presence to build customer relations and position the company as industry experts.
Developed product launch process that improved launch effectiveness and efficiency by reducing rework loops 5% and ensuring critical deadlines were consistently met.