Work History

Work History
Jan 2014 - Present

Co-Owner

Pump Marketing Solutions

Provide digital marketing services to industrial manufacturers and distributors with a focus on improving the company's web presence and marketing efforts.

Identify clients’ strategic visions and goals to create programs that exceed expectations including web redesign, SEO/SEM, affiliate program development/management, content editing/marketing, and social media monitoring/execution.

Develop metrics and implement tools to effectively track and monitor program success and drive future program improvements.

Jan 2013 - Present

Digital Marketing Consultant

Havist Consulting

Help companies determine tactical marketing efforts needed to grow their business. Emphasis on strategy development, goal setting, campaign implementation, and project management.

Jun 2009 - Sep 2012

Global Marketing Manager

IDEX Corporation / IDEX Health & Science LLC

Created go-to-market strategies and tactical plans using multiple media channels to increase brand awareness and equity that propelled sales 8% annually.

Managed a shared marketing organization responsible for developing and harmonizing inbound/outbound marketing and partner programs to evangelize products while maintaining brand consistency.

Applied Voice of Customer research skills to understand customer needs to craft unique selling propositions for B2B and B2C market segments.

$2 M budget development and responsibility. Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year under budget without compromising business growth goals.

Boosted annual online sales 10% with targeted campaigns, enhanced product data, improved site navigation, and SEO/SEM tactics.

Developed the company’s first social media presence to build customer relations and position the company as industry experts.

Developed product launch process that improved launch effectiveness and efficiency by reducing rework loops 5% and ensuring critical deadlines were consistently met.

Jul 2001 - Jan 2007

Marketing Coordinator

IDEX Corporation /Micropump Inc

Partnered with marketing agency to develop and implement a comprehensive communications program designed to maintain brand awareness in existing markets and build product demand/awareness in adjacent markets.

Implemented lead management program to pre-qualify, track, and distribute leads to internal sales reps and distribution network.

Trained in Photoshop, InDesign, and Illustrator to bring basic design work in-house to reduce agency costs.

Represented marketing on CRM implementation team.

Jan 2007 - Jun 2009

North America Marketing Manager

IDEX Corporation / IDEX Health & Science LLC

Built a shared marketing organization responsible for building brand awareness and increasing product demand.

Led cross-functional teams responsible for developing a re-branding strategy for nine disparate product brands under one newly formed relationship brand.

Created marketing data infrastructure to track campaigns and associated costs resulting in improved campaign decisions and ROI, and implemented successful lead management program to facilitate lead tracking through sales cycle.

Corporate Voice of Customer trainer.

Mar 1998 - Jul 2001

Customer Service

IDEX Corporation / Micropump Inc.

Collaborated with application engineers and product development teams to aid customers in product selection and application troubleshooting.

Administered inside support for regional and district sales managers and interacted daily with planners to track customer orders and proactively address order problems.

Represented sales department on several corporate process improvement teams.

Education

Education
Jan 2013 - Jan 2014

Master of Science - Internet Marketing

Full Sail University

Graduated class salutatorian.

Classes included: Business Storytelling & Brand Development, Consumer Behavior & Analysis, Web Design & Usability, New Media Marketing, Internet Marketing Strategies, SEO/SEM, PR, Analytics & Optimization, Internet Law, Internet Campaign Development

Jan 1994 - Jan 1996

Bachelor of Science (BS)

Washington State University

Graduated magna cum laude. Degree - Psychology.

Skills

Skills

Marketing Management

Project Management

Brand Management

Marketing Strategy

Marketing Communications

Lead Generation

SEM/SEO

Social Media

Trade Shows

CRM

Competitive Analysis

Cross-functional Team Leadership

Portfolio