Regional Marketing Manager
Eastlink
- Developed and monitored revenue and subscriber budgets
- Prepared sales forecasts/projections
- Tracked churn
- Developed rate strategies
- Conducted local competitive, economic and market analysis
- Identified product development opportunities
- Developed and tracked promotional offers
- Managed the marketing expense and promotional budgets
- Developed annual and quarterly campaign plans
- Liaised with creative agency
- Managed campaign execution
- Liaised with Consumer Sales team on a regular basis to ensure efforts coincide
- Built relationships with municipal agencies and organizations
- Managed local sponsorship requests
- Scheduled and managed events
- Managed communication through regional channels including phone directories/community channel/ad avails/box messages/etc.