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Work experience

Sep 2009Present

Regional Marketing Manager

Eastlink

  • Developed and monitored revenue and subscriber budgets
  • Prepared sales forecasts/projections
  • Tracked churn
  • Developed rate strategies
  • Conducted local competitive, economic and market analysis
  • Identified product development opportunities
  • Developed and tracked promotional offers
  • Managed the marketing expense and promotional budgets
  • Developed annual and quarterly campaign plans
  • Liaised with creative agency
  • Managed campaign execution
  • Liaised with Consumer Sales team on a regular basis to ensure efforts coincide
  • Built relationships with municipal agencies and organizations
  • Managed local sponsorship requests
  • Scheduled and managed events
  • Managed communication through regional channels including phone directories/community channel/ad avails/box messages/etc.
Jan 2007Sep 2009

Campaign Manager

EastLink

  • Developed annual and quarterly campaign plans
  • Liaised with creative agencies/media buying company
  • Managed campaign execution
  • Developed and created direct mail campaigns
  • Created and executed communications plans for the launch of new product rollouts.
  • Liaised with Consumer Sales team on a regular basis to ensure efforts coincide
  • Organized and executed multiple sales events
Jan 2007May 2009

Marketing Coordinator

EastLink

  • Wrote and scheduled all internal mediums
  • Assisted in the creation of marketing campaigns
  • Liaised with creative agencies/media buying company
  • Managed the updating and creation of all collateral
  • Assisted in the execution of direct mail campaigns
  • Worked with our Consumer Sales team to
  • Responsible for all company marketing collateral
  • Created quarterly residential newsletters
  • Wrote press releases, brochures, letters, backgrounders and profiles.
  • Wrote feature stories for the quarterly newsletter

Education

Sep 2003Apr 2006

Bachelor of Public Relations

Mount Saint VIncent University
19992000

Digital Animation

NCSS Truro
Sep 1995Apr 1998

Bachelor of Arts

Saint Mary's UNiversity

Portfolio

Portfolio

Portfolio