Michelle Grace

Developed and monitored revenue and subscriber budgets
Prepared sales forecasts/projections
Tracked churn
Developed rate strategies
Conducted local competitive, economic and market analysis
Identified product development opportunities
Developed and tracked promotional offers
Managed the marketing expense and promotional budgets
Developed annual and quarterly campaign plans
Liaised with creative agency
Managed campaign execution
Liaised with Consumer Sales team on a regular basis to ensure efforts coincide
Built relationships with municipal agencies and organizations
Managed local sponsorship requests
Scheduled and managed events
Managed communication through regional channels including phone directories/community channel/ad avails/box messages/etc.

Developed annual and quarterly campaign plans
Liaised with creative agencies/media buying company
Managed campaign execution
Developed and created direct mail campaigns
Created and executed communications plans for the launch of new product rollouts.
Liaised with Consumer Sales team on a regular basis to ensure efforts coincide
Organized and executed multiple sales events