Michelle Grace

Michelle Grace

Work History

Work History
Sep 2009 - Present

Regional Marketing Manager

Eastlink

  • Developed and monitored revenue and subscriber budgets
  • Prepared sales forecasts/projections
  • Tracked churn
  • Developed rate strategies
  • Conducted local competitive, economic and market analysis
  • Identified product development opportunities
  • Developed and tracked promotional offers
  • Managed the marketing expense and promotional budgets
  • Developed annual and quarterly campaign plans
  • Liaised with creative agency
  • Managed campaign execution
  • Liaised with Consumer Sales team on a regular basis to ensure efforts coincide
  • Built relationships with municipal agencies and organizations
  • Managed local sponsorship requests
  • Scheduled and managed events
  • Managed communication through regional channels including phone directories/community channel/ad avails/box messages/etc.
Jan 2007 - Sep 2009

Campaign Manager

EastLink

  • Developed annual and quarterly campaign plans
  • Liaised with creative agencies/media buying company
  • Managed campaign execution
  • Developed and created direct mail campaigns
  • Created and executed communications plans for the launch of new product rollouts.
  • Liaised with Consumer Sales team on a regular basis to ensure efforts coincide
  • Organized and executed multiple sales events
Jan 2007 - May 2009

Marketing Coordinator

EastLink

  • Wrote and scheduled all internal mediums
  • Assisted in the creation of marketing campaigns
  • Liaised with creative agencies/media buying company
  • Managed the updating and creation of all collateral
  • Assisted in the execution of direct mail campaigns
  • Worked with our Consumer Sales team to
  • Responsible for all company marketing collateral
  • Created quarterly residential newsletters
  • Wrote press releases, brochures, letters, backgrounders and profiles.
  • Wrote feature stories for the quarterly newsletter

Education

Education
Sep 2003 - Apr 2006

Bachelor of Public Relations

Mount Saint VIncent University
1999 - 2000

Digital Animation

NCSS Truro
Sep 1995 - Apr 1998

Bachelor of Arts

Saint Mary's UNiversity

Portfolio