May 2013 - Jan 2016
Develop and execute marketing plan for multi-million dollar product line. Plan & execute tactical promotion for academic and special libraries. Conceptualize, create and distribute fully integrated marketing materials, including web, email, print, video, live event and social. Provide materials in multiple formats to both internal and external customers.
+ Increased revenue for largest product line in largest, key market by 20%, while staying under budget.
+ Co-launched award-winning integrated persona campaign
Marketing Program Manager, Content
Jul 2012 - May 2013
Develop and implement content marketing plan and assets for priority online resources; support market research initiatives. Create relevant content to support sales conversation and boost company position in industry. Maintain social media channels for library business. Provide expertise on electronic resource marketing to burgeoning, vital development within the business.
+ Created first to market materials to support transformative product line.
+ Received industry award for video series, 2013.
Marketing Programs Manager
Oct 2008 - Jul 2012
Execute marketing plan for archival product line Maintain cutting-edge marketing of expanding product line with declining budget.
+ Received regional direct marketing award for 2008 sales collateral.
+ Nominated Top 5 Marketer company-wide for 2012.
+ Crafted corporate social media strategy and launched virtual footprint.
+ Supported largest strategic product initiative, leading a global team, to seven times the year one goal.
Marketing Services Specialist
May 2002 - Oct 2008
Coordinate promotions for internal stake-holders. Facilitate sales and marketing requests. Provide leading market knowledge and consult as needed. Serve as SME for customer and industry data.
+ Redesigned integral customer mailing program, cutting monthly spending by more than 60%.
+ Created project tracking and lead nurturing program.
Educational Activities Assistant
Oct 1998 - May 2002
Coordinate seminar promotion Coordinate marketing materials and advertising for member events. Assist Convention and Meetings Department.
+ Redesigned all marketing v Created and launched scalable, partial-custom inventory and packing system to streamline packing and minimize error.