Develop and execute marketing plan for multi-million dollar product line. Plan & execute tactical promotion for academic and special libraries. Conceptualize, create and distribute fully integrated marketing materials, including web, email, print, video, live event and social. Provide materials in multiple formats to both internal and external customers.
+ Increased revenue for largest product line in largest, key market by 20%, while staying under budget.
+ Co-launched award-winning integrated persona campaign